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FAITH AT APPLE: Living by principal in $700 billion global tech company (Faith & Co) - YouTube
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i would like to invite steve out
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[Applause]
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[Music]
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[Applause]
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thank you very much um
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let's chat for a few minutes about what
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we're trying to do here
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[Music]
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in 2000
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i made the decision to join apple
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reporting to steve jobs and steve said
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ron i just want you to run retail
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and i want to serve people well
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i was the vice president that ran all of
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their america's in asia pacific business
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and i would say you know i had the best
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possible role at apple because steve
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liked me and he left me alone
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and any other combination of those two
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things is really uncomfortable at apple
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and so then i really from day one spent
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a lot of time thinking how do i bring my
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faith
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to the customer
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how do you make love visual through work
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and that's we did the apple store
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i'd been trained at the harvard business
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school
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you know and i understand how secular
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people match
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i had to think through how do i
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translate the gospel
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into a secular world we spent a lot of
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time trying to figure out
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you know why are we doing these stories
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what is the mission
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it was never about making money
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we came down to two simple words
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enriched lives
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we're in enriched lives
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[Music]
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and if you think of walking in apple
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store you see people you see products
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and that's it
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well the design of that was to connect
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people so we had to get everything out
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of the way or that wouldn't happen right
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people come to the apple store why
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because they love the relationship they
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have with that employee it's really deep
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it's really personal
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that employee is looking
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not in your pocketbook they're looking
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in your heart
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and they're trying to make your life a
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little better
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and that was what enriching lives could
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do
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and it was really gratifying to see us
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take that mission
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build it out and end up creating the
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most productive retail stores ever
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created
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[Music]
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sales in his essence is actually being a
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servant you're serving that person to
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understand them
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at a deep enough level or an honest
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enough level to say
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i can help you
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one of the reasons why steve wanted me
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to join apple is to help change the
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sales culture
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they had had some ethical problems in
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the previous year and a half so i came
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in and said all right i'll change it but
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i'm going to change it my way
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so i actually have something that's
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affectionately known as jb's rules of
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success based on biblical principles and
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many of my worldwide organizations would
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keep them on their belt with their badge
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and what it did is it gave them
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principles to think about how we wanted
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them to act when it wasn't so clear what
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they should do
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and for the most part it really worked
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so what i wanted to show you today
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thank you very much
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thank you very much
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[Applause]
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both
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tim and steve particularly are very deep
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thinkers
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and have thought a lot about faith and
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belief both really open to asking
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hard questions about well how does that
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really work and if that's true
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why this
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which are exactly the questions we all
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should be asking right and steve was one
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of the most intentional
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people i've ever met
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and he was very intentional in those
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last years about where he spent his time
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and where he was going to leave
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his mark and how he was going to leave
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apple and through that though
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there were a lot of us that had a chance
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to
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pray for him
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and encourage him there was just this
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sense of
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him wanting to make every moment count
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because he wasn't sure how many moments
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he had left it's pretty unique to watch
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[Music]
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you have to ask the question how do you
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love your neighbor
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at work
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who is your neighbor
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at work a neighbor is someone who
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happens to be in the walk your life
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so when i see someone getting help at
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the genius bar
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in an apple store our genius is not
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fixing a computer they're restoring a
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relationship and when they do that you
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see those
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two people together that's love made
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visual right the words we want to hear
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most at the end of our life is
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well done by good and faithful servant
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now the wonderful thing about that
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doesn't have anything to do with power
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or money or affluence or influence or
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any of that
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because the lord gets to decide all of
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that he can take anybody he wants and
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put him in any spot he wants what christ
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did when i look at you know the gospel
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he saw a need
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he helped
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when you make love visual at work you
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focus on what christ did you identify
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problems and you help right you help
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people ultimately whether you're selling
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a service or product whatever you're
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doing in business
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it's about people
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and the lord's in the people business so
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we should be too
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[Music]
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you
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