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Inside A $3M Doomsday Condo - YouTube
Channel: Business Insider
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Narrator: During the Cold
War, the US government
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built numerous missile
silos in secret locations
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across the country.
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Many sit empty and useless today.
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But there's one in an undisclosed location
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north of Wichita, Kansas,
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that has taken on a new purpose.
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Welcome to the $3 million
doomsday-proof condo.
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Larry Hall: It's not the
luxury that drives the cost,
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it's the caliber of the infrastructure
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and the threats you're protecting against,
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and, most importantly,
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the duration that you can be off-grid for.
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Narrator: It's 15 stories deep
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with walls up to 9 feet thick
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that can withstand a
direct nuclear impact.
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In 2008, Larry Hall bought
the property for $300,000.
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Hall: We said, "Hey, if we're gonna build
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a high-end bunker, I'd hate to, like,
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need protection for two years
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and only have designed it
for one and a half years."
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So we said, "What would
we have to do to make
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this place capable of
sustaining people indefinitely?"
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And that turned out to
be quite a cost-driver.
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Narrator: Hall's team spent
nearly $20 million to turn
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the missile silo into a secure
shelter for 12 families.
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They installed three
redundant power supplies,
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three separate water sources
and a water filtration system,
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aquaponic farming, and hydroponic food.
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Then, with the help of a consultant,
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the team developed a plan to deal with
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the human factors of off-grid living.
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Hall: You need to make
life as normal as it can be
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because subconsciously, your brain
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keeps track of abnormal activities.
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Narrator: The team added a swimming pool,
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gym, rock climbing wall, movie
theater, dog park, and more.
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Hall: What you really
wanna do is make sure
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that people feel productive,
so you're gonna need
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everyone to be working four-hour workdays,
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and every 30 days, people will rotate jobs
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so you don't have any
single points of failure
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and everybody knows how to
do all of the jobs there.
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Narrator: The infrastructure is designed
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to sustain 75 people for five years.
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The idea was so popular
that every unit sold
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before construction ended.
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The project is just one example of success
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in the growing survival market.
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Announcer: The basement box-type shelter
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is stronger, larger, and more comfortable.
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Outdoors, you can build
an earth-covered shelter,
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which affords the best protection
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against blasts, fire, radiation,
and radioactive fallout.
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Narrator: Doomsday
prepping isn't a new idea.
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In the '50s and '60s, houses
were built with bunkers,
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and shelters started popping
up during the Cold War.
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Today's preppers have plenty
of survival shelter options.
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They can choose from
converted shipping containers
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to houses designed to stand
up to natural disasters
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to survival communities
with country club amenities.
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Doomsday preppers can also
prepare for emergencies
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with a multitude of survival products
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ranging from water filters
and freeze-dried food
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to gas masks and emergency power sources.
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Hall: They worry about world
events and natural events
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and the things that they see
in the news more frequently.
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People that call and
worry about things like
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a global economic collapse,
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there's people that worry about the flu.
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Every flu season that comes around,
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people worry about some
type of a global pandemic.
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It just seems like anything
that could translate
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into a larger dilemma could
present itself as a problem.
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Narrator: And market
activity backs that up.
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Sales spikes occur
after natural disasters.
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For example, Mountain
House, a freeze-dried food
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distributor, reported
that sales of food made
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to last for 25 years
increased fourteenfold
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after Hurricane Katrina.
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Fears about the economy
and foreign relations
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are heightened during major elections
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and commonly cause sales to jump.
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In the week after Barack
Obama's re-election,
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one website sold $400,000
of prepackaged meals,
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which depleted the company's inventory.
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Doomsday Prep, a store in Georgia,
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reported a 15% growth
in year-over-year sales
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since Donald Trump's election in 2016.
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Hall: It's kinda funny how it seesaws
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with who's in the White House.
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When the rhetoric was hot and heavy
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between Trump and Kim
Jong-un in North Korea,
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there was a real big spike in phone calls.
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Narrator: Prep and Save,
a survival equipment store
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in California, reported similar spikes.
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The store saw a 200-400%
increase in business
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in the days following the threats.
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The size of the market is
difficult to calculate.
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But in 2012, public
spending on emergency prep
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was estimated at $500 million
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and an additional $1 billion
from the government and NGOs.
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The fears driving these purchases
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aren't as rare as you might think.
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An estimated 35% of Americans
believe an event will happen
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that will lead to the end of the world.
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Hall: All of our owners have
been self-made millionaires
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by definition, and they're
from all walks of life.
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They like the concept of
having this safe harbor,
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and then they also comment about
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what peace of mind they
get from owning it.
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It's like they had this
worry that they weren't
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consciously aware of,
but after they bought it,
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they realized that they feel
like a burden has been lifted.
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Narrator: To meet
demand, Hall and his team
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are building a second
silo that's three times
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the size of the original.
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