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Fix Facebook Pixel Errors - How to Fix Errors With The Facebook Pixel - YouTube

Channel: Andrew Hubbard

[0]

- In this video, I'm going to show you

[1]

how to fix the most common

[3]

Facebook pixel errors that you may experience.

[5]

Now, I've actually included in the description below

[8]

different timestamps, along with each error.

[11]

So if you're experiencing a particular error,

[14]

and you just want to skip straight to that,

[15]

have a look in the description,

[16]

there are all the markers that you can just click it

[19]

and go to that part of the video.

[21]

But the first thing I'll say,

[22]

is at least do step number one,

[25]

that will help you pretty much

[26]

eliminate a bunch of errors straight up.

[29]

So the first thing I want you to do,

[31]

let's call this step one,

[33]

is go ahead and disable any ad blockers

[36]

that you may have in your browser.

[38]

Personally, I don't use ad blockers,

[39]

but I know a lot of people do.

[40]

And if you have an ad blocker

[42]

that will cause errors with the pixel.

[45]

So disable any ad blockers,

[46]

and the second thing is, if you haven't done it already,

[49]

download the Facebook Pixel Helper Chrome extension.

[52]

So there's a specific Chrome extension

[55]

that you can install,

[56]

and that actually will give you diagnostic information

[59]

on the Facebook pixel

[60]

for any website that you're visiting, okay?

[63]

So again, disable ad blockers,

[66]

download the Facebook Pixel Helper if you haven't already,

[68]

because that's going to give you more information

[70]

on why the pixel may or may not be working.

[73]

Now, if you're new to this channel,

[75]

hi, welcome, my name is Andrew Hubbard,

[77]

I'm the founder of Hubbard Digital,

[78]

and we're a Facebook advertising agency

[81]

and education company.

[82]

And we help online businesses grow using digital marketing.

[86]

Now before we jump into the first error,

[87]

the only thing I ask if you're watching these videos,

[89]

is if you enjoy them, please hit the like button,

[91]

it really does help me and it helps the channel grow.

[93]

And if you wana hear more from me,

[95]

make sure you click subscribe and click that little bell

[97]

to get notified whenever I release a new video.

[99]

Okay, so the first error we're going to cover

[101]

is the No Pixel Found error.

[103]

And basically, this is telling you that the pixel

[106]

has not been found at all on the website.

[108]

So for some reason, the pixel code just doesn't exist,

[111]

it's usually an implementation problem,

[113]

it means that however you've implemented it,

[114]

hasn't worked properly.

[116]

So first of all,

[117]

I recommend using the plugin PixelCaffeine.

[119]

So it's by a company called AdEspresso.

[122]

So if you use that WordPress plugin to install,

[124]

that's probably the most foolproof way

[125]

that I've found to do it,

[126]

and that can be an easy way to do it

[127]

if you just can't get the pixel to sharp at all,

[130]

and you keep seeing the no pixel found there.

[131]

But if you want to troubleshoot this,

[133]

the first thing I recommend doing,

[135]

is go to your website,

[136]

right click anywhere on the background,

[138]

and click view page source.

[140]

And that's going to show you the source code

[142]

for your website.

[143]

Now, don't worry, all you need to do is press Command + F

[146]

if you're on a Mac or Ctrl + F I think on a PC

[150]

to search the page.

[151]

And just search for the word pixel.

[154]

Or you can even search for Facebook pixel.

[157]

Okay, so type that in.

[161]

And you should find your Facebook pixel code, okay?

[165]

So you should be able to see your Facebook pixel code

[167]

inside that page source code.

[169]

Now, if you can, that's good,

[172]

if you can't see it at all,

[173]

it means the pixel isn't on the page

[175]

and there's obviously something broken there

[177]

in the way you've implemented.

[178]

So if you can see it, that means it's on the page,

[182]

but for some reason,

[183]

it's not being picked up by the Facebook Pixel Helper tool.

[186]

Now, if that's the case,

[188]

make sure it's not commented out.

[190]

So if the source code is green,

[193]

that means that it's commented out for some reason.

[195]

And that's bad, you need to fix that,

[197]

remove the comment tags to get rid of that

[200]

so that it's actually being read by Google Chrome.

[204]

But if it appears,

[205]

then go back into wherever you've implemented it.

[208]

So if you've implemented it manually,

[210]

inside of WordPress, go and check that,

[213]

if you're using a plugin, make sure the plugin is active,

[216]

make sure that that plugin

[217]

isn't conflicting with other plugins,

[220]

and like I said, If you still can't figure this out,

[222]

remove the implementation you've got,

[224]

try with PixelCaffeine,

[226]

and they'll probably fix the problem for you.

[228]

Okay, moving on to error number two,

[230]

and that is, You Have Opted Out of Tracking.

[233]

Now this error means that you've actually

[235]

inside your Facebook profile,

[236]

opted out of being tracked by Facebook.

[239]

So obviously, that's a problem,

[240]

because when the pixel is trying to send information

[243]

back to Facebook,

[244]

it's recognizing that you've actually decided

[246]

that you don't want to be tracked by the pixel.

[249]

So the way to change this,

[251]

is to go into your Facebook settings,

[253]

and then inside those settings,

[255]

you can actually go to the area

[257]

where you enable or disable tracking,

[260]

and you can switch that to on.

[262]

So as you can see now,

[264]

we're just going through that process,

[266]

and we can turn it on here,

[268]

and once you do that, problem solved.

[271]

The third error we're going to talk about,

[272]

is Pixel Activated Multiple Times.

[274]

What this means is, the same pixel and same pixel code

[278]

was actually activated more than once on the page.

[281]

Now this is a problem

[282]

because you don't want duplicate results.

[284]

You don't want Facebook double counting traffic

[286]

to your different web pages.

[288]

It's going to double count conversions

[290]

and all sorts of things and cause you problems.

[291]

So obviously you wanna fix this.

[293]

Now, the most common reason I see

[295]

for the Facebook pixel triggered multiple times error,

[300]

is usually it's when either people use a blanket plugin,

[305]

like let's say,

[306]

AdEspresso to add the pixels to their whole site.

[308]

But then for some reason,

[309]

they also add the pixel code individually

[312]

to different pages.

[313]

And so it's already being added by AdEspresso

[316]

or a specific plugin to the whole website,

[319]

and then they've gone and added pixel code

[322]

to individual pages.

[323]

So it's loading on the site,

[324]

then it's loading on that page a second time,

[326]

so check for that.

[328]

Also, another reason I see this happening

[330]

is because people will implement

[332]

their standard event tracking,

[334]

so standard events being

[335]

a type of conversion tracking incorrectly.

[338]

And what they'll do,

[339]

is they'll put the pixel code

[340]

and then they'll put the same pixel code again,

[343]

but with this time with the standard event added in,

[345]

and that results in a double firing.

[347]

So what you should be doing there,

[349]

is just having the pixel code,

[351]

and then adding just a little snippet for the standard event

[354]

below that pixel code.

[356]

And that's how you should properly implement

[357]

your standard events.

[359]

So check for both of those things.

[361]

Again, the way to easily see this,

[363]

is going into your page source,

[366]

and seeing if the pixel code is duplicated twice.

[369]

And then if that's the case,

[370]

then you know that somewhere somehow,

[373]

it's being added a second time,

[374]

and you need to find that

[376]

and get rid of the second implementation.

[378]

All right, number four, Pixel Took Too Long to Load.

[382]

I see this one quite frequently.

[384]

There's two reasons why it might happen.

[386]

The first reason,

[387]

is usually because the pixel has been implemented

[390]

too far down the page.

[392]

So you really wanna implement the pixel

[394]

just before the closing head tag in your code.

[397]

Most plugins will do this for you.

[399]

And if you're using a plugin

[401]

that allows you to inject the code,

[403]

then make sure you've selected to add it in the head

[405]

and not in the body or the footer, okay?

[408]

So again, make sure it's in the head,

[410]

not the body or the footer,

[411]

if you're using a plugin that allows you to do that.

[413]

If you've manually installed this,

[415]

or had a developer do it, make sure they've done that.

[417]

Now, the easiest way to check this,

[419]

again, go into your page source, hit Command + F,

[423]

and then search for /head.

[426]

And then that will show you the closing head tag,

[429]

it's the tag with /head and then closing pointy bracket.

[434]

Make sure the pixel is above that.

[435]

If it's not, then you know, that's a problem,

[437]

and you can go and organize to get that fixed.

[440]

Now, the other reason why this might happen,

[442]

and this is probably the most common reason I say this,

[444]

is your pages just slow, right?

[447]

That's a problem.

[448]

You don't want a slow running page,

[450]

if you're sending traffic to a particular page,

[453]

that page has to be fast

[454]

in order to get the best performance

[456]

out of your advertising traffic.

[458]

So I've actually got a video on this,

[460]

I'll put a little link,

[461]

should pop up now the top of this video

[462]

to go and look at how to optimize your page.

[465]

So check that one out.

[466]

But yeah, that's usually the reason,

[467]

if your page is slow, you need to speed it up.

[468]

All right, not much more I can say about that one

[470]

so let's move on to number five, which is,

[472]

we detected event code,

[473]

but the pixel hasn't activated for this event.

[476]

So Facebook has not sent any information basically.

[479]

Now what this means is,

[481]

it's found standard event code,

[483]

so it's trying to track a conversion,

[485]

but your base pixel hasn't activated,

[487]

so it doesn't know which pixel it's associated with.

[490]

So what you need to do,

[492]

is make sure that your Facebook pixel,

[494]

the base code is above the standard event

[498]

or the conversion tracking code on the page, okay?

[501]

So you need to go in again to the page sources,

[503]

the easiest place to look at this.

[505]

Make sure that the Facebook base pixel code,

[507]

the big chunk of pixel code

[509]

is above the actual standard event code,

[512]

whether it's purchase or lead or complete registration

[515]

or whichever event code you're using.

[517]

So make sure it's above and not below.

[519]

If the base base pixel is below,

[521]

that's what's going to cause this error.

[523]

Now I have seen this happen as well

[525]

in situations where people have got ad blockers turned on,

[527]

it will cause this error sometimes.

[529]

So again, make sure you've got that ad blocker turned off,

[532]

because that's going to cause you a world of pain

[533]

when it comes to the pixel,

[535]

because it just doesn't let it work properly.

[537]

Which moves us on to number six.

[539]

So that is Invalid Pixel ID.

[541]

So what this means is the pixel ID

[543]

that you've put with your pixel code on your website,

[547]

is not correct.

[548]

So it's probably a typo.

[549]

But basically, it doesn't match the pixel code

[552]

inside Facebook ad manager,

[553]

or the pixel ID inside the Facebook ad manager.

[556]

And so what you want to do,

[558]

have a look at the pixel code.

[560]

So if you look at the code, there's a pixel ID in there,

[563]

it's a long string of numbers,

[565]

then go across into Facebook ad manager,

[568]

go to the events manager.

[569]

And then once you're inside the events manager,

[573]

you need to go and find your pixel ID

[575]

which is right there under the pixel.

[577]

Find that ID and make sure that it matches exactly

[580]

with what is in your pixel code.

[583]

Because if it's off at all,

[585]

if there's a space in there that shouldn't be there,

[587]

if there's a number in there that's wrong,

[589]

it's going to give you this error.

[590]

So simply check that,

[591]

and correct it if it's wrong.

[592]

If you're using the pixel caffeine plugin,

[595]

you won't get this.

[596]

Like it does it automatically for you

[598]

so you won't have to worry about this.

[600]

Okay, number seven is, Cannot Find Product Catalog.

[603]

So this is where the catalog ID

[606]

that's in your pixel code,

[607]

doesn't match a product catalog

[610]

that is associated with this Facebook pixel.

[612]

So what it's doing, is it's going,

[614]

okay, I've got this pixel ID,

[615]

and it's got this catalog ID inside of it,

[618]

and I'm looking at all of the catalogs associated

[621]

with this pixel,

[622]

and I'm not seeing a match, right?

[624]

So there's a problem there.

[625]

And it's likely

[627]

because the product catalog ID in your pixel is incorrect,

[630]

or you just haven't associated

[632]

the catalog with that pixel yet.

[633]

So the first thing, is go into the catalog manager.

[637]

So from Facebook Ads Manager, you can click on the menu,

[640]

and go to catalog manager,

[643]

and then once you do that, you'll see your catalogs listed,

[646]

make sure that the catalog ID

[649]

for the catalog that you're trying to link up

[652]

matches exactly what's being sent over

[655]

in the product catalog ID field in the pixel code, okay?

[659]

So make sure that's matching.

[661]

Again, you can view this in the source code for the website.

[664]

And you also need to make sure the product catalog

[666]

is associated with your pixel.

[668]

Now the way to do that,

[670]

is again go back to the catalog manager.

[673]

Once that's open, select your catalog.

[676]

So click on that.

[678]

And then go to Settings.

[680]

And that's going to open up the settings for that catalog.

[683]

Now, next to event sources,

[686]

you can then click on connect to tracking,

[689]

that's going to bring up a list of pixels

[691]

that you've got access to, select the pixel

[693]

that you want this catalog associated with, okay?

[697]

So make sure you've done that,

[700]

and then go back and check the pixel.

[701]

And if you've done those two things,

[703]

making sure that pixel ID and the catalog ID are correct,

[706]

and making sure that the catalog

[707]

is associated with the pixel,

[709]

that should fix this error for you.

[712]

All right, next up we got the Missing Value Parameter error.

[716]

So what this means,

[717]

is you're using a standard event,

[720]

that should have a value associated with it.

[722]

So for example, the purchase event,

[724]

you normally send a value and a currency code

[727]

to say this is the purchase, this is how much it's worth,

[730]

and this is the currency that that amount is in.

[733]

So if you're using a standard event

[735]

where Facebook expects a conversion amount,

[739]

and you don't have that included,

[740]

that's going to give you this error.

[742]

So if you have a look at your code,

[744]

and it either is using a purchase

[746]

or an event that normally has a mount associated with it,

[751]

but it's not sending the conversion amount value,

[756]

so have a look at that, if it doesn't have that in there,

[758]

then that's a problem, okay?

[760]

So what you want to do, is go in and include that.

[764]

So if you go over to the documentation,

[766]

you'll be able to see what those parameters look like,

[769]

how to insert them,

[770]

and there should be a screenshot now, you can have a look

[773]

and see exactly what that code should look like.

[776]

So you can see there

[777]

where you need to insert the dollar amount, okay?

[780]

And so make sure that's in there,

[782]

make sure you have the currency code as well,

[783]

because if you don't put the currency code,

[785]

it's going to give you a different error.

[787]

So make sure you've got that covered,

[788]

And then you should be fine.

[791]

One thing I will note here,

[793]

is the complete registration event

[795]

actually expects conversion amounts,

[800]

and it will give an error inside the Facebook ad manager.

[803]

So if that happens, it's just a warning.

[806]

I mean, if you're using let's say complete registration,

[808]

and people aren't paying you money,

[810]

when they complete a registration,

[812]

then it's actually not a problem.

[814]

So it will throw you a warning,

[815]

but that's fine, you can just ignore that one.

[818]

And the final one we're going to talk about,

[819]

is an error that's called Not a Standard Event.

[822]

Now, what this means,

[824]

is the standard event that you're sending over,

[826]

so the particular conversion event

[830]

and the name that you've given it,

[832]

doesn't match one that is in Facebook's list

[835]

of standard events, right?

[838]

Or default standard events.

[840]

This is usually a typo.

[841]

So for example, people will type purchases

[846]

as their standard event name in their code,

[848]

instead of purchase.

[850]

So they'll put es on the end when they shouldn't.

[853]

And that just makes Facebook,

[855]

hey, this, you know, I'm getting this standard event name,

[858]

but it doesn't match any in our list.

[860]

So you know it's throwing an error.

[862]

So what you need to do is just bring up the list

[864]

of Facebook's standard event codes.

[867]

And I'll put a link to that in the description as well.

[870]

So go to that page, have a look at the list,

[872]

have a look at the standard events

[873]

that you're sending in your code

[875]

and the names and make sure that it matches correctly.

[878]

It's probably just a typo there,

[879]

fix that up and you'll be able to get rid of that error.

[882]

Right, so these are the most common things

[884]

we see with the Facebook pixel, as I said.

[887]

The majority of the time is,

[889]

it's either a problem with an ad blocker running,

[892]

or it's a problem with the actual implementation

[895]

of the plugin that you're using,

[896]

or the way that you've actually inserted it in your website.

[899]

So the easiest way to fix this,

[901]

is either clear it

[902]

and use something like PixelCaffeine plugin

[904]

to add the code, that's quick and easy,

[907]

and then obviously removing ad blockers.

[909]

But if you're getting these specific errors

[911]

and hopefully we've covered it here and that helps.

[913]

Now, if you enjoye this video,

[914]

please give it a thumbs up, that means you like it.

[916]

If you got any questions, if it didn't solve your problem,

[918]

drop it in the comments below

[919]

because I do check those and I do reply to those as well.

[923]

And of course, if you want to get notified

[926]

whenever I release a new video

[928]

on Facebook advertising or digital remarketing,

[930]

then make sure you hit subscribe,

[931]

click that little bell to get notified

[933]

whenever that happens.

[934]

All right, thanks again for watching.

[935]

I always appreciate your time

[937]

and I'll see you in the next video.

[938]

Bye.

[938]

In this video I'm going,

[941]

I'm I recording?

[942]

Yes I am.

[945]

I gotta do that again, I'm sorry.

[949]

The plugin called PixelCaffeine.

[955]

All right, the third error is oops.

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