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Sales Force & Marketing Optimization 2023 (for Pharma, Generics & Biotech) - YouTube
Channel: PromoPlanner
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Do you know how much profit your current
promotional plan will generate with your customers?
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The fact is most pharma executives don't.
This is a serious challenge!
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Sales Force and Marketing
investments are often misaligned.
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This can make a lot of customers unprofitable.
It's getting harder and harder to sell
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as competition for similar brands increases.
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Today, the only way to cut through this is to ensure you prepare Strategic and Operational Plans that
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optimize your long term return.
This usually requires a lot of experience,
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manpower, and time.
This is where the PromoPlanner comes into play.
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The PromoPlanner is extremely time efficient.
It only takes one person - perhaps without a
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lot of experience - to create highly
optimized promotional investment plans.
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The first step with the PromoPlanner is a
concise "Data Collection Process".
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We,ve made this as efficient as possible for you based on 15 years of experience.
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Helpful videos guide you through every input.
The data can then be automatically
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imported into the PromoPlanner.
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The second step is the "Strategic Output Review".
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Here you can find out the ROI,
Carryover assessment, and other useful
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insights on your current promotional plan.
It can tell you which products are
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over-promoted or under-resourced, by how much,
and why. It will also recommend the
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best Sales Force Size and allocate the
recommended size across your brands.
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This step is automatic and incredibly fast!
In fact, it's something every Pharma company
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should be doing. Because it's so
quick, reliable, and user-friendly.
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From here you have the option
to take things to the next level.
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Which is the "Operational Planning Board".
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It will require additional input on your customers and
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your market landscape.
The process takes a little longer, but what
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you get is really worth it!
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Here you will see the money value
of each of your customers.
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The PromoPlanner sales response
model will show you the ideal
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promotional investment for them.
Represented by the height of the bars in
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the concentration curve.
The sales and marketing channels
are on the same scale
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Everything is visual. It's now up to you
to design the "Reach & Frequency" plan
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that meets your organization's objectives.
All relevant data has been
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processed but only you and your team
know best what suits your brands and customers.
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That puts you in the "driving seat".
You can plan by sales team, and see
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the perfect Product Weighting.
Plus, you have the option to plan all your
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marketing channels (including digital channels)
at the same time. Seamlessly.
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You can also compare the impact of
alternative plans with the Simulator.
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The PromoPlanner produces
professional PowerPoint reports
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automatically for you with its
"Share Insight" reporting feature.
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There is a full training course on YouTube!
Now you can become your organisation's expert on
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promotional planning in a fun and
relaxing manner.
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The PromoPlanner has been used successfully in thousands of exercises
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across 92 countries
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for Pharma, Biotech, Generics,
and medical devices companies
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over the past 15 years.
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Business applications range from
Portfolio Optimization to Pre-Launch Planning,
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Mergers, and much more.
Download your free demo now!
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