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10 Video Marketing Ideas for Real Estate Agents - YouTube

Channel: Think Media

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so as you know online video is super

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powerful for growing your business but

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the problem is what do you actually make

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videos about and in this video I'm gonna

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be sharing 10 video ideas that you could

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use specifically for growing your real

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estate business with Facebook YouTube

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Instagram and other platforms coming up

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hey what's up guys sean here would think

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media bringing the best tips and tools

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for building your influence with online

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video and on this channel we do a lot of

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tech gear reviews as well as tips and

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strategy videos just like this one so if

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you're new here consider subscribing but

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hey I actually just got done speaking at

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a real estate event here in Las Vegas

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and part of that talk was about 10

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different video ideas that you can use

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for growing your real estate business

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sometimes we get blocked right we know

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videos powerful but we don't know what

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to actually make videos about so I think

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you're gonna love this training so let's

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cut into it right now so I want to give

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you 10 quick video ideas for real estate

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specific quick video ideas that you

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could do specifically for real estate

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and you can put these anywhere these

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actually could go on Instagram Instagram

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does video but definitely on Facebook

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also on YouTube

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multi-purpose but 10 quick video ideas

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number one is interview videos I want to

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also keep in mind and we could talk

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about it hey Shawn what camera should I

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buy well I don't we that I have a lot of

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recommendations but honestly your

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smartphone's good enough pull out your

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smart phone it shoots HD video and if

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you um get done with a client or maybe

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you're at an open house or maybe just

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close the house you could just turn the

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camera on and just shoot a testimonial

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hey let's talk about the process what'd

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you think it was like working with me or

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turn the camera on them you know we

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really can level up our marketing and it

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revolution our business when we started

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using video testimonials testimonials

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are good but video testimonials are

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super powerful because people get to see

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people who look like them who sound like

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them there's to get relate to when you

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say look I got your back I'm gonna give

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you the best deal I'm gonna help you

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close your house I'm the best in the

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business well of course you'd say that

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right I mean cuz it's so hard to talk

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about yourself a market yourself one of

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the best marketing is your past clients

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and customers that have had you have

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love you can rave about you talk about

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you in an organic and real way right so

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they need time to shoot quick interview

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testimonial videos and then you could

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just upload that right on Facebook it's

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really cool to hear from Sarah about her

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closing your house check out this quick

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three minute click clip with her and you

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you could just always be ready to

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capture those during your day to day

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business the second one is information

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videos right valuable tips you know how

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to's that's something what Steve is

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doing and so think like how to select a

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real estate agent it's kind of self

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referential let me give you five tips

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for selecting a real estate agent and by

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the end of this video you can see that I

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qualify for all five

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let's talk but you know I mean tips

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right and these are seeds that she can

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be planning adding value how to read an

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inspection report a friend of mine we

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launched a project called video

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influencers and years ago he was doing

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real estate in fact him and his brother

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got hit hard

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of course 2008-2009 I'm sure like many

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of you and at the time they were doing

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about 10 houses a year not good and got

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to over a hundred houses a year no joke

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because of the YouTube channel and

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actually because they did a lot of stuff

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with HUD and like bank owned homes and

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REO and stuff but I started doing videos

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you know HUD homes or buying real estate

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what to look for in REO bank owned how

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why you need to have a home inspection

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when buying a house how to buy a house

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valuable content can you see how

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powerful this is just stuff that you

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don't even really need to prep for it

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these are things that you you know it

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right now you just turn the camera on

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and you could probably give me three

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tips on all this stuff like you're

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already experts this is your business

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you the same thing you would talk to

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somebody over the counter like a

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Starbucks and say oh yeah let me just

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give you three quick tips that you

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should be thinking about in this process

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you're ready to go just turn the camera

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on and shoot some content idea number

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three - saying it's kind of what's

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happening quarter one here in Vegas or

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even in Summerlin or you know niching

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down a little bit in different areas

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number four local business reviews now

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way to get a little bit out of the box

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here because you know of course people

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don't just buy homes they buy the area

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so what's in the area that you could

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just talk about hey I just want to

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highlight something super cool you know

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it's this is a great place to buy in

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this area because they're building out

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the shopping center and you can start

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doing things about local businesses it's

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educating and helping your current

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audience as well adding value

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in keeping up a relationship with people

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who've already bought or sold with you

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and in helping people

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number five is go live who here has done

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a live stream yet Facebook live awesome

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there's people you're doing live streams

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you just did a live stream awesome and

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so you can use any of these ideas for

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live but now this is real-time no video

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editing no you know nothing to do later

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you just go live so you might just go

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live right from your phone and say hey

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let's just check out this new shopping

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center talk about it for five minutes

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and you just reviewed a business and

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said man it's a good time to be buying

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the markets good and that right now the

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rates are good whatever it is and doing

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live streams around these ideas all you

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need is a smartphone and and you can do

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that number six of course the listing

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videos doing walkthroughs nothing really

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can give people an idea of homes better

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than a listing video especially if you

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invest a little bit or just do it

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yourself

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to walk them through show them

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especially in Vegas is such a transient

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city as you know sometimes people are in

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a rush and they need to make decisions

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before even putting boots on the ground

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right and so you can really share a lot

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of information by showing listing videos

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really helping people see the value

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walking him through homes this is this

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is also to not just where things are now

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it's going so much more here where

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people are gonna be expecting they're

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actually just gonna be expecting this

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like at some point this is just the norm

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like what do you mean you don't have a

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good you know listing walkthrough video

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of the house I'm just gonna go to the

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person who does because I'm just sitting

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at home and my boxers drinking my

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morning coffee because that's how I shop

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now online you know whatever it is this

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is where the world is going so putting

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out quality listing videos and about me

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video who hasn't about me video anybody

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have one that's about you yet awesome

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somebody in the room raised their hand

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you got one this is a chance for people

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to write know like and trust you chance

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to put out a video a little bit about

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your bio but not just your credibility

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not just your authority not just your

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experience in the business but also your

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hobbies your personality don't hold back

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from being you because people want to do

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business with people they vibe with and

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so you can include that an idea for this

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is here's an example on YouTube from

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Jillian you could hire a professional

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it's like a produced video or maybe you

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have acts

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to that or you get to keep it simple

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tripod have someone hold the phone hey I

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just want to introduce myself now you

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have an about video and you could make

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this your youtube channel trailer or you

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could also pin it to the top of your

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Facebook page so when someone actually

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goes to your page for the first time

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they could see that video and the key

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here is done is better than perfect as

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soon as we if you feel like this talks

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inspiring you think about doing video

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what might happen is you might get back

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to actually shooting a video and then

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you think oh wait a minute delighting

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and I don't know if wait what about this

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and is not gonna sound and how am I

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gonna and we overthink this stuff the

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reality is done is better than perfect

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like your about video shot on your phone

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shared with the world it's gonna

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generate you a lot more business than a

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theoretical about video that never

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actually gets put out on the Internet

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that's not gonna generate any business

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right done is always better than perfect

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of course have a quality standard but

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but I think a lot of us get paralyzed by

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perfectionism and then it leads to

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inaction so just do it get it out there

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you always improve it later

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7.5 is you can also do a video about

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your company right if you want to kind

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of cover your office in some way that

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could show your guyses vibe your style a

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little bit about you number 8 community

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events I just ran the half marathon at

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the rock and roll and as you know so

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much cool stuff hair happens in Vegas

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and you can do just little videos go

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live at events go live at festivals or

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street fairs or different things because

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again if people buy the area hey guys

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it's super cool man is such a vibing

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area there's really good for kids really

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good for schools whatever it is really

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just being in the community creating

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content and then putting that out there

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and then a power tip is tag people who

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are at the event tag people are at the

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event especially on Facebook hey you

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know you tagged somebody you can tag

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them on any of these different platforms

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why because then that person's like oh I

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was there with you I was in the video

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and then they click like which in

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boosting engagement they might share it

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and be like this was so funny when I ran

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into her you know whatever it is like

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like like people are like that right and

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that's that cross-promotion organic

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virality that can have

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because you're in the community creating

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content people don't just buy the homes

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they buy the neighborhood the location

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Location Location right so neighborhood

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videos like you know maybe someone's

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like okay I'm set on the home but what's

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happening in the neighborhood and then

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number 10 is just get creative get

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creative if you've ever seen this guy

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love him or hate him Jim Cramer mad

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money you know when I think about like

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accounting

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I don't think about exciting personally

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I think it's awesome right but I don't

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think about it it's crazy but like he

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took something like money and numbers

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and and made it creative he put a unique

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spin on it and so sometimes we can get

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so boxed in with these ideas who here

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knows who Bill Nye the Science Guy is

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right same thing I don't I remember

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growing up with Bill Nye but but science

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also was not something I was super

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excited about in school but I would

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watch his show because it was creative

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he just put some energy into it some

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creativity into it so how can you create

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creative content to show your

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personality around your real-estate

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business there's also things that happen

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like the internet challenges ALS

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icebucketchallenge happened years ago

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and there's a keller williams guy that

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did the did the ice bucket challenge and

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put it on line some of you might be like

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what does this even have to do with

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business

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everything it has to do everything with

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business because you're building

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relationships people are vibing with

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your personality they're getting to know

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you

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am I just get in front of one person

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because it's a viral trend and then they

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start seeing things plus that was for a

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good cause

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years ago there was this thing called

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the Harlem shake you remember that you

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know you know a lot of real estate

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groups did videos that usually Google

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real estate in Harlem shake and you'll

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see some videos that are super

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entertaining on on YouTube but here's a

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Remax you know Harlem shake video and

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then this video yeah you just watched it

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perfect I'm amazing the serendipity of

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that but like it's a rap video right

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well how does that grow your business

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well it just puts you out their

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personality Flair the thing Sally

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hogshead wrote a book called fascinate

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and she shared one of the most important

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quotes in social media right now

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you should get grab this one by Sally

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hogshead

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different is better than better a lot of

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real estate agents marketing webpages

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Instagram profiles marketing materials

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look all the same and that is the recipe

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for not growing your business because

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you just fall into the sea of just

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sameness right so when you begin to just

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stand out and maybe even be polarizing

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it's fine if you polarize people who

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would never do business with you you're

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going to attract and magnetize the right

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people that will do business with you so

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just think about being it and this is

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it's all I'm saying is bu bu times to

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maximize your DNA your style your values

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you get to pick the music of videos you

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get to set the whole thing it's 100% up

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to you to to architect this but remember

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that different is better than better so

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find ways to just stand out not try to

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be better than someone who's already got

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their thing find out how to be the best

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you and stand out okay so I hope that

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you found that training valuable and

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actually if you want more content like

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that for growing your business with

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online video we actually have a webinar

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out it's all about how to 10x your

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business with online video so you will

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link to that in description below or you

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can just go to 10x webinar dot-com

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question of the day have you started

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using video for your real estate

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business what are some of the ideas that

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you have have you used any of these 10

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or there's some others let me know in

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the comment section below so thanks for

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checking out this video subscribe for

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