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SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2022 - YouTube
Channel: Neil Patel
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do you want to rank number one on google
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well i hate to say it it's actually
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really hard 10 years ago it used to be
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really easy but now it's hard and you
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know what unless you watch this whole
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video you're not going to be able to
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rank number one on google hey everyone
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i'm neil patel and today i'm going to
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share with you three ways you can rank
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number one on google today
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i got started in seo when i was 16 years
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old i created a website called advice
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monkey it no longer exists if you search
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for it you're not going to see my
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website it was a replication and a
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shitty replication of monster.com and
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when i created the website i thought oh
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cool this is it people are going to come
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to my site and i'm going to get traffic
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but you know what i popped up the
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website and no one came to it
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from that point i realized there was
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something called seo that i had to do i
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paid a few marketing firms to help me
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with search engine optimization so that
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way i could rank number one on google
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for terms like job search but you know
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what i gave them money and i got no
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results eventually as a 16 year old kid
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i lost all my money you only can make so
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much money cleaning restrooms and
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picking up trash
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so i had to learn it but when i first
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started it was as simple as putting the
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keywords on your website and you could
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rank i wish it was that easy these days
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number one focus on content
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see google has this update called
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hummingbird and with hummingbird what
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they decided to do is websites who just
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have content on everything won't do as
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well as websites to focus on one single
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niche and are super thorough for example
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let's say you have a website around
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dating if you have a website around
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dating and your article is let's say
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talking about hmm five ways you can land
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a date or five ways you can land your
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dream date if you end up breaking down
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hey go to match.com sign up and you'll
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find a match after you create a profile
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you're not going to do that well but if
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you write an article that breaks down
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how to create a profile on match.com the
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ideal picture the ideal description how
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to be funny how to even maybe add video
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i don't know i haven't been on these
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dating sites in ages but if you go
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really in-depth and you break down every
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little thing that they should do and
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then after you breakdown match.com you
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then talk about tinder you then talk
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about bumble you then talk about
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eharmony all the other platforms you
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then even discuss how you should respond
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to people and engage with them should
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you be hitting people up what's the
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first thing you should say to them how
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should you respond where should you go
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for your first date right how to carry
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from your first date and ask them on a
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second date but if you're super thorough
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and your content is so amazing that
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people are like huh wow i read this
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article i don't have any more questions
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and i know what to do next that's how
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thorough you need to be so poke holes in
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your content and as many holes as you
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can and fill them all up so then that
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way people are like this is the end-all
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site that you should end up reading if
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you're interested in dating online
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actually what's funny i wish dating was
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this easy when i was younger i couldn't
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just swipe an app like tinder and find
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the next match i was sitting next to my
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buddy terry the other day and he kept
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swiping on tinder and he's like check
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this out swipe instamash swipe and
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symmetra 30 plus matches within a few
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minutes but back in my days you would
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have to go to a bar and meet people and
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actually talk to them all right so now
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that we got that out of the way let's go
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into the second tip if you want to rank
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number one on google the second tip i
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have for you is
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optimize your title tag and your meta
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description have you ever done a google
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search and noticed that every time you
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do it there's this link at the top and
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then there's this one sentence well the
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link at the top is called the title tag
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and the description below is called a
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meta description now think of it this
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way if you search for the phrase online
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dating and you don't see the word online
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dating in either the title or the
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description are you going to click on
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the result
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well if you are there's something wrong
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because why would you click on a result
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that isn't related to what you're
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looking for in addition to that have you
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ever done a search for a term like
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online dating and have you ever noticed
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that the word isn't in the title or
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description that's because google tracks
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who's clicking on what listing and
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they've learned that when a keyword is
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in the listing the same keyword that
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you're searching for they know you're
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way more likely to click through so in
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your title tag and your meta description
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make sure you include the keyword but
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you can't just include the keyword like
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online dating right the easiest way what
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i would do and i wish it was this simple
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i would just put online dating online
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dating online dating online dating if i
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could put it 20 times so people know
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that the articles on online dating i
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wish i would get more clicks but it's
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not that simple yes you have to include
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the keyword in your title and your
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description but it has to be appealing
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if it doesn't flow in a sentence it's
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not easy to read and it's not appealing
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or evoking curiosity no one is going to
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click through the third thing i have for
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you is to use google search console did
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you know that google gives you a tool
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that teaches you how to rank number one
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on google
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yes i know that sounds ridiculous but it
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is true and it's called google search
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console if you're not already a user of
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it sign up it doesn't cost a dollar
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you're missing out if you're not using
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it i can't emphasize that enough so now
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that you're using google search console
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give it a few days because it takes some
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time to populate data you'll see a
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screen that shows search analytics and
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this shows you all the pages on your
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website that are getting you traffic but
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the cool thing about google search
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consoles they also show you which
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articles are getting impressions and
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here's what i mean by impressions you
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know when you do a search on google you
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don't always click through on a result
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right if you did then you would be
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clicking through on 10 results every
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time you did a search that would be
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insane what google shows is how many
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people are seeing your listing and
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clicking through and how many people
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don't click through so they show you how
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many impressions you're getting the
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clicks and the click-through rate and
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what you'll find is in general you're
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lucky if you're getting around a five
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percent click-through rate sometimes
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10-15 but in most cases most of your
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pages are going to be getting less than
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five percent click-through rate now the
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cool part about google search consoles
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they show you all the keywords that
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you're getting impressions for and all
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the ones you're getting clicks for now
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remember the first tip was about content
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thoroughness and you want an article
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that talks about everything under the
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sun
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well you can use google search console
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to tie in back to the first tip so kind
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of number one and three are related in
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which you want to take all the keywords
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you're getting impressions for and start
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adding them to your copy now don't just
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shove them in and have your content be
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keyword rich where you know someone
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reads it and all it is is online dating
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tinder eharmony dating online meeting
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someone from online dating right if
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someone was reading your article and it
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sounded just like that they're gonna
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bounce off your site because that means
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your content sucks and it just has too
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many keywords it has to flow naturally
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and be educational so you want to take
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those keywords that you're seeing in
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google search console and add them to
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the article now we have an article on
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instagram and it teaches you how to get
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over 300 targeted instagram followers
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per day that article is around ten
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thousand words when i first wrote that
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article it wasn't ten thousand words it
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was roughly two thousand five hundred i
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went to google search console i saw all
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the people that are searching for terms
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related to the article i added them
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within that article i made it more
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thorough and you know what my traffic
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more than tripled to that article yes it
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is that simple and when i made that
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change it didn't happen right away but i
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noticed the results within 50 days
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that's not a long time so now let's
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recap on the tips one make your content
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super thorough
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two
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make sure you include the keywords
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within your title tag and meta
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description but also when you're doing
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your title and description make sure
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you're evoking curiosity and you're
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creating amazing title that everyone
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wants to read and click through and
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number three use the free tool that
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google gives you that'll help you rank
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number one that's google search console
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use those three things and you can rank
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number one not just in the future but
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also right now now that you've learned
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these three tips i challenge you in
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which i want you to take these tactics
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and implement them and then after you
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implement them in the next 45 days i
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want you to leave a comment with your
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results because if you're not doing well
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that means i'm not happy and i know
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these tactics work and that's why i'm
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challenging you because if you implement
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them you're going to see results and
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you're going to be ecstatic and your
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life is going to change and i want to
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build a community of like-minded people
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where we all take action and we help
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each other grow so i challenge you to
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take action and implement these three
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steps now granted i know you may be busy
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and you may not be able to do all of
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them right away but just pick one it
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doesn't have to be time consuming pick
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one of them make the change maybe you
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can start with the second tactic because
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that's the easiest one implement it and
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you can start seeing results right away
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so make sure you subscribe to this video
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and this channel and i'll see you in the
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next video and we'll keep helping each
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other grow
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