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The best way to market your online course in 2021 (THIS ACTUALLY WORKS) - YouTube
Channel: Podia
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what's every online course creators
worst nightmare no not the one about
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showing it to school in your underwear
the other one yes you spent weeks or
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months painstakingly building your
online course excited about all the
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sales you're going to make and then
launch day finally comes and crickets in
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this video you'll learn exactly how to
promote your online course that it
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actually sells and the best part you
won't have to spend a penny on ads let's
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get into it
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hello creators I'm Ben Toalson from Podia
where we empower creators like you to
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make a living doing what you love in
today's video I want to talk about the
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best marketing channel for selling
online courses what is it is it Facebook
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is a YouTube is it Instagram no in 2019
it's still email marketing and here's
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why email marketing can earn back an
average of twenty to forty dollars for
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every dollar spent with some companies
reporting returns as high as seventy
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dollars also you own the platform when
you post the social media you're
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completely at the mercy of the company
who owns that platform you could be one
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bad algorithm change from being
invisible
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in fact one recent study found that
without advertising marketers are lucky
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to reach even 6% of the people who
actually follow them on Facebook with
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email marketing you get to decide how
and when your subscribers hear from you
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don't have an email list yet no problem
we're gonna talk about how to start
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building one today the first step to
growing your email list is to create an
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irresistible lead magnet a lead magnet
is a free gift you give people in
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exchange for signing up for your email
list you've probably seen these on blogs
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that you follow they can be emailed
courses checklists templates PDF guides
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or any other kind of bonus that solves a
problem for your subscriber to create an
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irresistible lead magnet just remember
the three C's make it compelling make it
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contextual make it clear let me break
that down a little further to make a
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lead magnet that is compelling you need
to offer an immediate solution to a
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small problem you can find these by
brainstorming engaging with your
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audience
or browsing online forums for common
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questions that you might have an answer
for to make your lead magnet contextual
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it should be directly related to the
value your subscriber is already getting
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from you if you run a blog about cook
but your lead magnet has to do with pet
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care it's probably not going to be very
effective and finally to make your lead
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magnet clear just make it really easy to
find it should be in an obvious spot in
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your articles and other pages on your
website but you can also link to it in
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your social media profile email
signature or guest bio if you need some
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help building your lead magnet check out
our free digital download generator I'll
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link it below in case you want to follow
along once on the digital download
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generator page click the generate your
digital download button this will take
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you to a form in steps one through four
you'll fill out the title of your
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download your business name select your
brand colors and can upload a logo in
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the fifth step choose which type of
digital download you'd like to create
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and follow the prompts to provide the
content of the download in step six
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you'll provide a call to action this is
a great place to encourage people to go
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sign up for your email list in step 7
you can provide places on the web where
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people can find more of your content and
in step eight
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tell us where to send your digital
download and you're done check your
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email and your digital download should
be waiting for you once you've made your
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lead magnet it's time to get in front of
people there are lots of ways to do this
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but here are the top strategies that
have been proven to work over and over
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again strategy number one is content
marketing create valuable content either
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documenting your creative process or
sharing solutions related to problems
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your subscribers might be facing or a
combination of both you can also tease
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content from your newsletter or course
to compel your audience to subscribe
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strategy number two is guest posting or
be a guest on a podcast if the hosts
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audience can benefit from the unique
perspective or solutions you provide you
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can create easy inroads to your email
list when looking for opportunities be
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sure to make a personal ask and be
specific about how you can bring value
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to the audience of the host you're
reaching out to you
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strategy number three is hosting a
giveaway you can encourage people to
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sign up for your email list in exchange
for the chance to win some kind of gift
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or even something valuable you've
created make sure that what you're
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giving away is relevant and related to
what's inside your email newsletter the
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more relevant and related it is the more
likely your subscribers will stick
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around now I'll be honest with you your
list probably won't
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overnight it can take a while to get
things going but remember all those
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online course superstars you see with
thousands or hundreds of thousands or
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millions of people on their list they
all start with a single subscriber and
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many of them followed strategies exactly
like these to get to where they are
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today now that you've got email
subscribers what do you do if you're
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like me you ignore them completely for
the first three years and don't send
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them any emails don't do that we're
using email as a sales channel which
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means that now it's time to build a
sales machine and the best way to do
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that is to create an automated email
sequence that gets people excited to buy
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your course to do that we're going to
follow a five-step email sequence that
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will automatically be sent to everyone
who joins your list here's what it looks
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like email number one introduce and
engage use this first email as an
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opportunity to introduce yourself tell a
story that gets them to think about a
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problem you can solve for them and ask
them a specific question related to the
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problem they might be experiencing email
number two share key insights now that
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your new subscriber has gotten to know
you you get to show them why they should
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trust you in this email you'll share
specific knowledge or insights that
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solve the problem you mentioned in your
previous email establishing you as an
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expert and instilling a sense of trust
email number three reveal your solution
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now that your new subscriber trusts you
and sees you as an expert remind them
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that the solutions they're looking for
are inside your course and paint a clear
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vision of how their life will be better
after they've completed it this is also
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a great opportunity to give them a
chance to opt in using a soft sell email
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number four overcome objections if you
can put yourself in your potential
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students shoes you're probably aware of
some of the things that might be holding
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them back from getting started with your
course use this email to address those
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things so that by the time you make the
final sale they're out of excuses and
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ready to go email number five the final
pitch if they've made it this far and
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you've done a good enough job answering
their objections it's time to sell this
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is the part that many creators have
difficulty with because they feel
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uncomfortable selling but let me ask you
a question do you believe that your
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course makes life better for the right
person you probably wouldn't have made
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the course if you didn't think so if
your course was a
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building and the right person was
walking around outside looking for a way
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in you'd want to make it as easy and
obvious as possible for them to find the
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entrance that's basically all you're
doing in this email remind them about
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who you are and what you're about and
then put a big bright beautiful sign
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over the door so it's easy for them to
find their way in and that's it
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once you've created your automated email
sequence you now have a dedicated sales
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person that's going to work for you 24/7
setting this up is easy in the pod铆a
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dashboard click the emails tab click the
new email button on the right of your
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screen and choose drip campaign now give
your drip campaign a name and click
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create and continue in the choose a
trigger drop down select the proper form
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page under signed up at next click the
Create drip email button choose when
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you'd like the email sent write the
subject line and then fill in the main
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content of the email according to the
five step sequence we outlined earlier
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be sure to click the toggle under email
status so that this email will be active
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in your sequence once you've completed
the first one click the add email button
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to the left and get started on the
second step in your sequence repeat this
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until you've completed your sequence and
then click the turn drip campaign on
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button so your sequence will start
running every time someone new signs up
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the next step is to bookmark this video
and say okay these tips are great I'll
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come back when my course is ready just
kidding please don't do that here's what
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you need to do instead start building
your list and selling your course today
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the been I haven't made my course yet
how can I sell it by pre selling it with
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pod铆a you can actually allow people to
buy your course before it's released all
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you have to do is follow these simple
instructions once your course is
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uploaded click on the Settings tab in
the enrollment section under start date
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click the add a start date button and
choose the date you'd like your course
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to go live this way you can get paid
while you work on your course which if
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you're like me is a great way to get
that extra bit of motivation you need to
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finally get that thing ready to go the
sooner you get started building your
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list the sooner you'll get to start
making sales while this definitely isn't
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the only way to market your online
course this is one of the most effective
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ways and I can't encourage you enough to
get
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today what are some ideas you have for
lead magnets content marketing or
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giveaways for your email list share them
in the comments below if you found this
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video helpful and want more relevant
content like this click the subscribe
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button and hit the notification bell so
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post a new video thanks for watching and
I'll see you next time
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