What is Shopify and How Does it Work [Shopify Explained] - YouTube

Are you interested in selling goods online?

Are you writing the next great e-book?

Or could your new hobby become your next big side hustle?

If your answer is “yes” to any of these questions,

then you’ve probably come across Shopify!

But what is Shopify, exactly?

And more importantly - how does it work?

Well, no need to fear, because we’ve put together

the ultimate guide to this all-in-one e-commerce platform so YOU can take your business to

the next level.

What’s good Mavericks?

Welcome back!

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community of business-minded, tech-savvy viewers grow each week.(nodding yes yes yes)

So today’s video starts off with the big question:

What Is Shopify?

Well, Shopify is a cloud-based software that’s packaged as a service shopping cart solution,

and allows businesses to set up an online store

with little to no hassle.

For starters, this e-commerce platform provides users with multiple pricing plans to choose

from, making it a suitable option for businesses

of all sizes.

That means everyone from startups to enterprise-sized businesses can benefit from

using Shopify’s easy-to-use features.

AND there are also plenty of integrations to help

grow your business too.

So, how does Shopify work, exactly?

Acting as a cloud-based software, Shopify offers its users monthly

subscriptions with access to an admin panel, where you can enter your store info, add products,

and even process orders.

The software is also extremely straightforward to use, and only

comes with a small learning curve for first timers.

So don't worry--you can get your online store

set up and running with just the click of a button.

And for those who love having plenty of options to choose from, Shopify has a wide selection

of free AND for-purchase design templates to

make your store as stylish as you’d like.

Varying from clean and modern to fun and vibrant,

the platform’s templates can be tweaked to your

liking by using any of Shopify’s editing tools now

available at your disposal.

This makes it easy to customize any theme to best fit your brand!

If the creative freedom isn’t convincing enough,

we should probably also mention how a subscription with Shopify includes secure, reliable web

hosting for your website.

So say goodbye to worrying about your site crashing during peak traffic

hours or hackers hijacking your transactions.

Shopify’s got you covered.

Now that your account is made and your template looks great, the next question is:

What can I sell on Shopify?

Well for starters, you can provide your customers with:

Handcrafted goods Beauty supplies

Home goods Outdoors gear

Clothing Digital products

Online classes Events

Gift Cards eBooks

And much more!

But even with its great versatility, Shopify might

still not be for everyone.

Like with everything, it’s always important to weigh the Pros

and Cons before making a decision.

First off: The Pros: Easy To Use - Low Startup Cost -

Beautiful Themes - Good For Dropshipping - Lots Of Support Options

The Cons: Limited Functionality - Costly Add-Ons - Transaction Fees - Strained Customer

Support If Shopify still sounds like a great option

for your business, you’re probably now wondering:

How to use Shopify?

Well, there are 7 basic ways for you to get the

most out of your Shopify subscription, and we’ve

broken them down for you right here.

1 - Starting with #1: Look into Shopify payments If you choose to use Shopify’s in-house

payment processor, Shopify Payments, you can actually

have the transaction fees waived.

Sounds great, but make sure you read through the Terms of Service before you count on enabling

the feature.

If you’re still interested in learning more about

the pros & cons of Shopify Payments, I suggest you read our full article linked below.

And if you need another payment processor, make sure to check out our website for more

information!

Next comes number 2 - Utilize Shopify themes & templates!

Shopify is best known for its ease of use and

modern web design.

And at Merchant Maverick, we are big fans of the drag-and-drop Section’s

Editor.

But let’s say you want even more control over

your site’s design.

Well, Shopify lets you change your template design by editing your site

code as well.

So for any coding wizards watching, feel free to make your Shopify site as personalized

as you’d like.

Number 3 - Become multichannel with Shopify POS

When you sign up for Shopify’s eCommerce store, you’ll automatically gain access

to Shopify POS!

Whether you have a brick-and-mortar or a pop-up shop, this software will make

running your business easy with its in-house POS system.

HOWEVER, if you are becoming a multichannel merchant WHO SELLS IN-PERSON AS WELL

AS ONLINE, Shopify is definitely a great option for you.

If you’re interested in more specific information regarding credit card processing and how to

use Shopify POS, we’ve written a full review available at the link below.

And that now brings us to our 4th option...

Try selling digital!

Selling digital products allows you to benefit from all the perks of selling online while

eliminating one of its biggest downsides: shipping!

By using Shopify’s native digital product features,

you can sell downloadable merchandise to customers anywhere.

This includes marketing your MP3 files, and distributing printables, videos, or even ebooks

to your clientele.

Customers can instantly download YOUR digital products directly from your site,

taking your business right into the modern age...

...Coming up next on our list is Number #5 Start A Blog!!!

Maintaining a blog can work wonders for your online store.

Not only do regular blog posts boost your SEO rankings, but they also help

build your brand’s identity.

Fortunately, Shopify is one of a handful of shopping carts that

comes with its own built-in blog features.

You can write, edit, and publish blog posts right in your

admin panel, allowing your customers to get to know

YOU a little better.

However, while Shopify’s blogging capabilities make it stand out amongst the rest, I should

warn you that its features are pretty basic.

Nevertheless, a few personal posts here and there are better than none!

Following this is number 6…

Tap Into Shopify Customer Service!

Shopify is a leader in today’s e-Commerce industry

when it comes to free technical support.

This includes a handful of services like phone

support, email support, live chat, written documentation,

video tutorials, webinars, and even a community forum for larger discussion.

And last by not least, rounding out our list is

Number 7: Shopify’s MANY Add-Ons!

Make sure you take advantage of them!

While the e-commerce platform comes packed with a whopping 3,500 add-ons and counting,

the 3 major ones that users are crazy about include:

ShippingEasy Ordoro, a shipping solution; and

ShipStation Of course, there are countless ways to make

the most of your Shopify experience, like Shopify

Shipping or Integrations with Amazon & eBay.

But if we didn’t quite cover all of your Shopify

questions or concerns and you’d like to discover

more, check out our full article currently posted

on our website.

And in case you want to experience all of these wonderful features yourself,

you can sign up for the 14-day FREE TRIAL TODAY!!!

Please be sure to leave us any questions or suggestions you may have, right here in the

comments section below!

And as always, your personal experience using the software is more valuable than any advice

I can give.

Thank you for watching and see you next week!

For other POS or eCommerce solutions, check out our playlists or visit