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Lecture 9: Corporate citizenship - YouTube
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hey
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[Music]
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in the final phase of this discussion
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now we'll be focusing on the corporate
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citizenship and the different aspects of
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corporate citizenship so wait we're
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discussing the concept of corporate
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citizenship we have to understand the
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different views related to it there are
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three perspective in discussing
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corporate citizenship the first is a
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limited view of corporate citizenship
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which equips corporate citizenship with
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the corporate philanthropy the top part
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of the carrels corporate social
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responsibility model and it is take it
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to be equivalent to that so it is taken
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like the corporate is performing it
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citizenship function where it is
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voluntarily donating for some social
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causes that is a limited view of
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corporate citizenship but these way of
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considering corporate citizenship
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actually doesn't add something new to
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the concept of already present which is
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corporate social responsibility in it
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equivalent view of corporate social
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equivalent of you corporate citizenship
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has been considered to be equivalent to
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corporate social responsibility and some
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of the literature present these two
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terms have been introduced
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interchangeably like either corporate
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citizenship or corporate social
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responsibility with the four different
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responsibilities like economic legal
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ethical a philanthropy when we are
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talking of the extended view of
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corporate citizen
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ship this acknowledges the extended
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political role of the corporation in the
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society when we are discussing death we
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have to understand like in the extended
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role what we are discussing off other
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like I do like the nature of individual
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citizenship is getting compared with the
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citizenship role of the carpet here we
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are talking of the leg entitlement to
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certain rights of the individual like
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the social rights the civil rights and
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the political rights social right is the
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right to participate in certain
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activities we will you write are not
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right not to be abused by certain other
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entities or individuals or groups and
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any talking of political rights it is
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the right to express my choice or
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freedom for something in this extended
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view of corporate citizenship the
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corporation taken the corporate
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functions are taken to be functions
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which help the individuals in exercising
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or which takes care of the these
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different rights of individuals and it
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is taken corporate citizenship as a
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concept where the corporate functions
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are governing the citizenship right of
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the individual by either in a providing
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role or like they are providing for
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these rights they are any birth of these
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rights they are facilitating these
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rights too
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facilitating the process so that they
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are able they are providing for the
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social right they are enabling for the
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civic rights to be enjoyed and they are
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channeling so that the improved of
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society at large the citizens at large
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can enjoy their political rights also so
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corporate citizenship the corporates are
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playing the role of providers enablers
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and they're also channel I Linda helping
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the individuals to exercise their you
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are there channelizing them so that they
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can exercise their political right let
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us now compare the three different views
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of corporate citizenship with respect to
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the focus make main stakeholder group
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which is involved motivations and moral
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grounding of it when the focus we see
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the limited view the focus has already
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discussed if all projects and limited
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scope on philanthropy in equivalent view
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the focus is on it's all areas of CSR
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with like economic perspective the legal
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ethical and philanthropic perspectives
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in the extended view it is on the social
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and political they will arrive for it is
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the corporate functions are near towards
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governing the social political and civil
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rights of the reciting the people at
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large in society means stakeholder group
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you see they look for limited view it is
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for the local communities and my
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employees for equivalent view it is a
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broad range of stakeholders but when
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you're taking the extended view it is
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the broad range of citizens or the
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society
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in general whether if you are taking a
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very extended view of the stakeholders
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means network of stakeholders
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stakeholders of stakeholder stakeholders
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of stakeholders of stakeholders and that
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how everybody gets connect to that as a
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part of the stakeholder of the form and
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that's why the citizenship Lowell
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motivation is primarily philanthropic in
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the limited view of the form and also
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economic where citizenship is strategic
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in nature so when you're talking of
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strategic CSR who it is philanthropic
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and of course economic equivalent view
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it is a motivation is mixed economic
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legal ethical and philanthropy because
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these are the fourth goals that have
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been set for a CSR an extended view it
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is mainly is the functioning as a
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political actor where the power and
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influence of the firm spreads across the
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society so that is the citizenship role
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and the ticket for the political live
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from the political perspective moral
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grounding life and the fact for limited
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view it is a reciprocity means so
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because I have taken something from the
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society it is when you kill the
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philanthropy it is my part of
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responsibility to the forms part of
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responsibility to give something back to
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the society also when it's an equivalent
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view it is not only philanthropy but
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also to understand the like it is my
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duty to be responsible and to see the I
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am taking some proactive steps to avoid
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the harm that is done to the society in
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extended view of corporate citizenship
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it is the grounding is not on moral
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things like i have taken from society
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as a part of doing my business so i need
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to give back to the society and provide
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lesser of harm to it which but it is
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mainly based on changes in the political
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arena and the political power and
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influence that I maybe want to make the
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society from the society at large which
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may in turn letter on help me in
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facilitating in doing my business
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properly that area is the guiding or the
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moral grounding over here it is not a
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model but but this political ways of
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looking at the whole thing and this
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because the role expected from the
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organization over here is mainly at that
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of the citizen where it takes care as a
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caretaker or yoga regulator of the
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citizens right so the enablers of the
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different rights of the citizens so that
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rain titling it is helping the citizens
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to enjoy or get certain how the things
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entitlements that they have in terms of
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social rights civic rights and political
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rights so from the moral I spectacles
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shifted to a political aspect where it
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is taking care of the rights of the
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society and the citizens at large and
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that's how they are playing this
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citizenship Rose so assessing corporate
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citizenship and the framework of
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business I think we can understand like
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in the extended view of corporate
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citizenship helped us to frame the
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concept of business ethics in new ways
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because it helps us to better see the
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political role of the organization it
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because they are
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gear towards the political roles because
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they are also interested in increasing
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the power and influence in the society
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by providing something to the society
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terms of helping them the citizens to
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enjoy the show surely she will and the
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political right then it terrifies the
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demand of those stakeholders at large
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for the accountability of the corporate
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also to the stakeholders it helps to
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understand the citizenship behaviors and
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WaterGirl could be the fifth sides of
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the citizenship behavior and the
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challenges faced by the organization
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with respect to globalization life when
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we are going because it is like a run
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towards the bottom where where I can get
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things done at the cheaper rate a
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cheapest easiest way without much of the
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hindrances given by their local
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community local law this laws of the
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land and all these things so then it
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brings responsibilities also in terms of
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you providing for the rights of the
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citizens of that place and you are not
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harming the rights of the citizens of
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that place and that's how you're
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answering the challenges of
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globalization and you know you're being
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made accountable to the stakeholders of
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that particular society that you are
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going to and it also links with the
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sustainability aspect because the rights
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of the citizen it gets into the
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sustainability in the sense if you are
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helping your employees if you are
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healthy the citizens at large to enjoy
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certain of the rice and you are not
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providing harm to their rights this
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helps in the sustainability of the your
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business through your to sustainable
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business practices and I'm sure the
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citizenship role that you play it helps
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in the sustainability of the and if you
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are accountable for your actions and you
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have practicing transparency and
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self-regulation it helps in the
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sustainability of the society also that
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were going and functioning with them and
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it provides a critical perspective that
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we allege the corporate citizenship it
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provides a critical perspective on the
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carpet social roles so that it helps in
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dealing with it takes a non-us
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perspective in dealing with how the
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corporates are performing and how they
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are answering to the needs of the
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society and checks and balances so that
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whether they are accountable to the
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different stakeholders what all they
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have done to and hang stuff or provide
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for our enhanced up rights of the
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individuals of that thing and
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correspondingly the stakeholders or the
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society also are getting because of the
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citizenship roll the corporate selling
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the society are also taking more
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interest in the functioning of the
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organization they're watching they are
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trying to follow how you are doing your
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business what are the moves that you are
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taking your rooms in your business how
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it is functioning what what what are the
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objectives it is willing to and how it
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is trying to how close for it is how it
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is communicating with the society at
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large what it is doing so society also
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is getting interested about the
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functioning of the organization and it
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is trying to just communicate with the
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organization in different way
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through different platforms and that's
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how the bonding between the corporation
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and the society at large is extending
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which leads to mutual beneficial
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synergistic coexistence of each other so
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thank you and we'll move forward with
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the discussion of the ethical theories
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of decision making and how corporations
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like business ethics is practiced in
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organizations and we also discussed
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about the different stakeholders and the
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[Music]
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relationship of ethics into different
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stakeholders you know our subsequent
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discussions thank you
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