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Freight Brokers: Load board Tutorial Step-By-Step - YouTube
Channel: unknown
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so now if you've been on my channel
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before you've heard me talk a lot about
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cost
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and why it's so important that we
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control costs in our businesses for the
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obvious reason
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that when you first get started you're
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not making a whole lot of money just yet
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you don't have momentum you don't have
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that traction that you're looking for
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and you don't need to pull a whole lot
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of unnecessary weight unnecessary costs
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behind you
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because it's going to slow your progress
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so what we do is we streamline our
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business
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and we cut the costs that are not
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necessary
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now with that said a low board is a cost
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that we are very okay with because it's
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going to provide some things that
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is going to help us to move our business
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forward
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but now there are some gadgets that low
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boards offers that we don't need when we
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first get started
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so what we're going to do today is i'm
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going to take you inside my low board of
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preference i'm going to show you why
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i've decided to use that low board and
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i'm also going to show you
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exactly how i use my low board i'm going
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to show you three ways that you
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can use a low board how it can be
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beneficial to you and your business
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so let's get to the business
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[Music]
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all right so as you can see i've logged
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into the low board so we're getting
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ready to get started here shortly but i
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need your help before we do
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i'm going to make sure that you square
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it away on the lower board and you know
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how to use the lower board
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i need you to make sure that i'm squared
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away on likes make sure you hit that
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like button
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make the like button turn blue it helps
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me out a whole lot help my channel to
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get viewed by a larger viewing audience
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i certainly would appreciate that thank
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you so much in advance and if you like
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these type of videos and you want more
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videos like this
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my videos are centered around the
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freight broker business and small
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business ownership
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so go ahead and hit that subscribe
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button and also hit that notification
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bell
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and you'll be notified every time i
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release these videos
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so now as it pertains to low board you
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have some different options available to
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you you have some paid options for low
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boards and then you have some boards
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that you don't have to pay for
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i like two boards i like the dat board
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and i also like the truck stock board
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now i've settled on the truck stop low
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board i've had this low board since 2015
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and i had dat and truck stop at the same
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time
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and decided i was going to use truck
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stop exclusively
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the reason why i did that is because
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when i first got started in the business
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and i was using both boards i wanted to
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get in contact with
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owner operators reason why i wanted to
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get in contact with owner operators more
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so than large carriers
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is because at that time owner operators
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were more willing to work with me than
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large carriers were
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so i wanted to get in contact with as
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many owner operators as possible
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so when i would post loads to both of
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these boards most of my calls would come
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from truck stop
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so i chose truck stop to work
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exclusively with
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now you can use either board whether
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that's truck stop
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or whether that's dat or then you might
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say hey i don't want to
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pay for a low board i want to use a low
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board that's free now of course
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you know that might be a case of what
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you get what you pay for i've never used
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free load boards
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these are the two that i've used and
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i've settled upon truck stop
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for the reason i just shared with you so
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now when you start working with shippers
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shippers are going to request
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rates from you in specific lanes they're
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going to say hey brandon
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we need you to give us a rate within a
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lane that's moving from north carolina
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going to wisconsin
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you're going to dial in on that get all
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the particulars the zip codes and all of
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that good stuff
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but you're gonna need a place to go to
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where you can
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start to establish that rate that is the
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purpose of a low board at least that's
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one purpose one of the main purposes of
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it
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another reason why we use low boards is
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because we use them to search for trucks
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in specific lanes for example if you've
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posted a load on a low board
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and let's say you've posted that load
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from green bay wisconsin
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to marshville north carolina well now
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you need to find out how many trucks
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are in that specific lane so you would
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do a truck search
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on that specific lane and it'll show you
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exactly how many trucks are in that lane
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and then you'll be able to reach out to
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those trucks and negotiate that
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particular load movement
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so that's another reason that we use it
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is to search for trucks
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another reason why we use a low board is
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to
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not only search for trucks but to go in
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and post our loads once we receive those
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loads
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from the shipper for example the shipper
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has given me a load and said hey brandon
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this is your load we need you to move
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this load we agree with the price that
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you've given us
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now what i'm going to do is i'm going to
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take that to my load board and i'm going
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to post it on my load board
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so the trucking community can see that
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and now they can start to give me a call
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on those loads so that we can get that
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load moved
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so those are the three reasons that you
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need a low board number one
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you want to be able to search for trucks
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in specific lanes number two you want to
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be able to go and post the loads that
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you've gotten from your shippers
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and number three you want a rate
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sourcing tool so you'll be able to use
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that resourcing tool to go
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in your load board and find out the
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historical rates in a specific lane
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from the last seven days all the way up
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to the last 12 months
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okay so what we're going to do now is
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i'm going to go in and show you exactly
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how the load board works i just wanted
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to give you an explanation to give you a
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brief description of how each section
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works
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how posting loads work searching for
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trucks and the rate sourcing tool
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now i want to go in and let you see how
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it worked we're going to start off today
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and we're going to be talking about
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using it
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for searching for trucks now why would
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you want to search for trucks
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well if you were getting a rate for a
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shipper you want to take a look
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inside that lane and see how many trucks
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are going to be available to you
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that way you know if it's tight capacity
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then your lane is going to be a little
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bit steeper it's going to cost you more
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to move that lane if there is a whole
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lot of trucks in that lane then you're
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going to have more negotiating power
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maybe you won't have to pay as much for
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it in that lane but it's important to
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know
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how many trucks are in the lane so how
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do we do that we go into our low board
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and we hit
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search for trucks we hit this searching
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board or this searching
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label there and you'll see trucks lanes
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truck bids auto match and now trucks
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come up
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and we would just hit trucks there and
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it's going to take in to
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take us to the truck searching part of
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our low board
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now when it does that i've already put
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in martial north carolina
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to green bay it's going to come up and
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show us
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the number of trucks that are available
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in that within that lane
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it's going to give us the name of the
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truck the phone number tell us the date
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that it's available
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it's also going to show us the age how
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long it's been available
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and it's going to show us the
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origination city florence south carolina
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in this case
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and it'll say the distance from
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your originating point now your
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originating point is marshville north
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carolina
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so if you see here in distance it says
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64. that means that it's 64 miles from
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marshfield north carolina so it's within
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100 miles so
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anytime you have trucks within 100 miles
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they would be willing
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to go and get your rate or go and get
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your load if it's more than that then
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you know they're not so willing to do
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that but here it is everybody is within
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100 miles 100 miles
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okay so it shows us that we have about
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10 trucks in this lane so this is going
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to give us a good feel for the number of
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trucks that we have in this lane
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and we know by looking at this we're
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going to probably have some challenges
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in this lane
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so when we start to give pricing we're
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going to give pricing based on
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tight capacity but you wouldn't know
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that if you didn't have
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a lower board where you could go in and
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search for the number of trucks
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in a specific lane so that's the purpose
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of you know being able to use this low
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board
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to go in and find out exactly how many
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trucks are in the lane
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now i want to talk to you another part
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about the low board and that is
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the low port posting option now
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you would be posting your load after you
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have received it from the shipper the
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shipper says hey
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you've we've you're authorized to move
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the load we're okay with the price that
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you've given us now you got to take that
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load to a low board
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so the trucking community can start
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bidding on it so we're going to take
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that
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load to the low board here and we're
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just going to go to
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posting loads you see up the top here we
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have home searching and posting we'll
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click on posting
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and we'll be able to click on loads
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there and now we can go and post that
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load
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on our load board and we'll just go
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through the process here putting in this
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information
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if you see across the top here it has
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origin we'll put marshville north
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carolina in there
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and then we'll put an nc there for north
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carolina
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choose our reefer there for our
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trailer and then we're going to choose a
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destination there
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we said that we were going to be going
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to green bay wisconsin
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so we'll put green bay there you'll see
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state here
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and we'll put wi for wisconsin
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now you also see here that there's a
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rate there we can go in and post
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let's say we want to put 2 800 on that
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lane we can go in and post 2 800
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in there and when we post that it's
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going to post it out
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to the lower board and show that
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alliance logistics has a load
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moving from marshville north carolina to
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green bay
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that's how we post a load and and then
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the trucking community can see that load
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and they can start calling us to
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negotiate the movement of that load
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so that's two things that we use it for
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rate searching
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and posting our loads the next thing
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that we're going to talk about
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is the rate sourcing tool called rate
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mate
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very very good tool to have for your
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business okay so now we're going to take
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a look at the rate sourcing tool i was
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telling you about earlier called rate
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mate
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when you get a load board usually you're
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going to have the ability to search for
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trucks and the ability to
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post your loads and you have to have an
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additional tool called rate made if you
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have truck stop
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in order to source rates now
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dat has a tool called dat express
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and they have a rate sourcing tool in
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that package
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now if you pay more money you can get
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more precise rates
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and that's the same way with uh truck
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stop
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so the more money you spend the more
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precise rates that you're gonna get at
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least that's how it's advertised
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now with that said this tool is called
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rate mate
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and i think that it's a great tool i've
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used it since i had it
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it has worked well for me but i don't
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depend on it to give me exact rates
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i just depend on it to give me a
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starting place
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for me to establish my rate in that lane
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okay because what you have to understand
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with rates
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especially these rates that are on this
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low board is they are average rates that
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means that
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so many lanes cost more than this
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particular average and so many
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cost less than that so you have to
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establish a point where you can get the
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load moved
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as a freight broker okay now so here it
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goes here
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we're going to go to the ratemate page
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and it starts off just like all the rest
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of them
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at the top here we have some tabs
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searching
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posting load manager decision tools my
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products
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we click on my products and we come to
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the rate mate tool here that's the
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rate sourcing tool that we were talking
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about so we've already clicked that
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and we're going to start out here with
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marshville north carolina
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and green bay being our pickup and
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drop-off points
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so we've already put that in and then we
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clicked on
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find rates and when we click find rates
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it's going to
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come up and populate and show us what
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the rates have been in this lane
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for the last seven days all the way out
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to the last 12 months
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so now if you take a look at this you'll
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see that it says posted rate averages
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here
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then it'll say pay rate averages here
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and pay shipper rates
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now what we want to take a look here is
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at the paid shipper rates
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over the last 30 days there have been
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four reports
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at 3 574
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average total rate and the average miles
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is 1408 miles and then the average rate
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the truck is 2.54 cents a mile
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and if you look here it's showing 2.64
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cents a mile
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and that's the average rate to shipper
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under our pay rate averages
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and you'll notice that this number will
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change our average rate to shipper will
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change because that number is what we're
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going to the shipper with
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based on how much money we want to make
[723]
as a freight broker
[724]
because here it says please enter your
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desired gross margin percentage
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this will be used to calculate the
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average rate to shipper column
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so if we see the average rate the
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shipper car alarm is 2.64 cents per mile
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if we change this to 20 or
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to 15 percent
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it'll recalculate that and it'll drop it
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down and it'll say
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now it'll say 2048 cents a mile
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so this changes based on how much
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commission you are going to want to make
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standard margin is about 15
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sometimes you're going to make more than
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that sometimes you're going to make less
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than that
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but this is the rate mate tool and how
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you use that tool
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as a starting place to establish a rate
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okay
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you'll also notice on the side over here
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there's some rate index rate trending
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fuel costs trucks pass watch and get
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rate analysis which we don't have access
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to there so we're going to go into
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rate trending here and it's going to
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give
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us a breakdown of what the rates are
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in this lane all the way out from
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october
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back to november 2019
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and they give us the average miles
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average rate per mile
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average fuel cost per mile also if you
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go over here and you go into fuel costs
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if you wanted to see what the fuel would
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cost you to move
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from marshville north carolina to
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green bay wisconsin you'll just hit fuel
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costs here if it'll load up for us
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and it'll show us what the fuel costs
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are
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there we go the matter of fact is not
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giving us that for some reason right now
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okay if you click on trucks
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we can click trucks there and it'll show
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us
[845]
what kind of activity we got going on in
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this lane let's
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dig it up there so we can see it there
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it'll show us the truck supply and
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demand
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marshville north carolina low is picking
[857]
up 288
[859]
411 here then if you see it come down
[861]
here it gives us a broken negotiation
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strength
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neutral not so bad not so good
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and then over here on the green bay side
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if you're coming out of green bay
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it's very bad so that means that there's
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not a lot of trucks coming out of green
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bay
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so that tells you that it's a seasonal
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thing weather is bad in green bay right
[881]
now
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so you're going to be it's going to be
[883]
hard to get trucks out of there which
[884]
automatically mean
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the lane is going to cost you a little
[888]
bit more money or maybe a lot more
[891]
just depends so now this is our ratemate
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tool want to give you an idea of how it
[894]
works
[895]
always remember that this is just a
[897]
starting place for your your rate some
[899]
people use this as exact
[900]
i don't suggest that you do that just
[902]
use this as a starting place and then
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dig down
[905]
to establish your rate what you can get
[907]
the load moved at
[909]
because what it boils down to is you
[911]
know you negotiating with a truck driver
[913]
and what that number is going to be your
[916]
your way of negotiating may be different
[917]
from my way of negotiating so i may get
[919]
numbers
[920]
different numbers than you get so the
[922]
whole idea here
[923]
is to figure out what number you're
[926]
going to go to your
[927]
with your go to your shipper at and to
[929]
be able to make money
[931]
when you sell that load to a carrier
[933]
bottom line
[934]
so now here's a quick summary of what we
[936]
just talked about in this video
[937]
we talked about truck stop and why we
[939]
use truck stop as a low board we told
[941]
you that
[941]
when we first got started in this
[943]
business we were using truck stop and
[945]
d-a-t
[946]
and we decided to use truck top
[947]
exclusively because what we found is
[949]
that when we were posting
[951]
our loads on both of those boards we
[953]
were getting more calls from truck stop
[955]
from owner operators and that's who we
[956]
wanted to work with
[957]
so we decided to go with truck stop and
[960]
that's not to say that d.a.t is not a
[961]
great board as well
[963]
because it is just depends on what your
[965]
preference is our preference was
[967]
truck stop now the next thing that we
[969]
talked about
[970]
was how we use our load board and we
[973]
talked about three reasons why you need
[975]
to
[975]
use load boards and those are posting
[977]
loads searching for trucks
[979]
and of course for a rate sourcing tool
[981]
and then we went into our board and
[983]
showed you
[984]
how we post loads how we search for
[987]
trucks and how we use
[989]
the rate sourcing tool all right so
[990]
thank you so much for spending some of
[991]
your time with me today
[992]
i hope you found this information
[994]
helpful please don't forget to hit that
[996]
like button
[997]
thank you so much in advance also i'm
[998]
going to leave a link somewhere on this
[1000]
video
[1001]
to my video called what do i say to
[1003]
shippers this video is going to help you
[1005]
kind of shape the conversation help you
[1007]
get started
[1008]
in the conversation that you're gonna
[1009]
have with your shippers thank me later
[1012]
so until the next time see you at the
[1014]
top because the bottom
[1015]
is much too crowded
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