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Why Google is Shutting Down Inbox App | Brand Cannibalisation (Marketing Strategy)Hindi - YouTube
Channel: Intellectual Indies
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Hello friends my name is sahil khanna
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and you are watching intellectual indies
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I am uploading video for such a long time due to illness
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today we will talk about brand cannibalisation
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means disaster strategic step,which I recently I saw in real me1 and google too
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I recently read about google is close its recent inbox app
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if you haven't used inbox app then its good for you,its similar to gmail
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so the problem was most of them are using gmail,some are using inbox and some are being overlap
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so few people started using gmail and some are inbox app
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so this led to decrease in there market share plus
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few left the both,so now google is combing the both and bring the new one and recently it got new update
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so the things which are good in inbox they moved it to gmail
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now real me1
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and now they introduced me 2 at the same price with minor change
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with this at the same price and almost same specification led to confusion among the customer
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so here starts a basic market concept which people forgot it-segment,target and positioning
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so first of all we need to understand the people need,means which product is fulfilling the need
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and based on that we segment the product
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in phone we segment based on price,like Rs 9000 phone,mid range phone,budget phones
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flagship killer Rs 30000
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or super premium phone Rs 1 lakhs
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now you launched under same segment
2 phone which is fulfilling the same need
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with this your both the audience will get confused and you may lose the both
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now what is happening the one who wants to buy real me2 got a stop
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they will buy real me2 pro as it will come with better specification
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now if I want real me1 then why I would buy real me2
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here the product may fail
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if not then they will have to shut down the real me1
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so they closed the base variant of real me1 and launched me2
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this strategies will be seen in many business and if you want the same then identify your product
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do segment your product based on the need
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then segment your product based on the people like male,female,check my video on segmentation above
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so do segment your product and then sell it
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do not put your product in same segment that is targeting the same need
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samsung doing it too
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I used to give example of electronics as we can relate with our real life
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if I put example of big business they may you won't understand
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so this is the todays video hope you got it
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do not make this type of mistake,I take the examples of current real problems
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and make a video on that if I find necessary
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if you liked then share it,do tell in comment about the video
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buy good night,
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good morning,afternoon whenever you are watching
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