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What it Takes to be a Great Account Manager - YouTube
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I think it's time your maker get serious
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I have been pondering one of the age-old
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questions one that philosophers have
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been asking themselves for thousands of
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years and that is what does it take to
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make a great Account Manager payments
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work from account mentorship tips here
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now I hope you really well I wanted to
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talk to you today about what does it
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take to make a really great Account
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Manager now it's been on my mind lately
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probably because I'm recruiting so I've
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been thinking about what kind of
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qualities I'm looking for in my
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candidates and here are my top three
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things that I think every account
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manager needs to be successful these
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acquirable skills these require all
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qualities right great leaders out or
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they're made so that brings me to my
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first point leadership leadership is
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really just about inspiring other people
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to join you in achieving their goal it's
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that simple right it's not rocket
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science and it's not a title bestowed on
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you by her majesty or by a boss it's a
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mindset it's a period that's in here
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maybe unique be the best you you can be
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as Oscar Wilde said be you because
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everybody else is taken and I think you
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know having a unique perspective and
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having a point of view is something that
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great leaders possess and something as
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an account manager definitely brings
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great value to your customers take risks
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if you do things the way they've always
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been done you always get the same
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results so I think it's really important
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to take chances and encourage your
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customers to be brave give them the
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safety and the security and the freedom
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to know that they can make choices that
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are going to challenge the status quo
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and the way that their voice done things
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you know that's your job and I think
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it's really important quality of an
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Account Manager embrace change you know
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what get with the program nobody likes a
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party pooper debbie downer now that
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doesn't mean to say you can't have
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concerns questions feedback advice about
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where your company is going or where
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your clients are headed but certainly
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you don't want to be the dinosaur that's
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lagging behind you know try to be at the
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front of the front of the parade and at
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the map so quality number two is
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charisma
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had a little bit of personality a little
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bit of spunk a little bit of unis a
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choir that you know send someone I
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always always respond to that when
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somebody
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into a room and I just see something
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about them some great energy and one of
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the things that you should really
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understand is you do not have to be some
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great beat outgoing you know life of the
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party kind of person you don't need to
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be the center of the attention you don't
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need to hold the spotlight to have
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charisma it's a completely different
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thing how do you think charisma be happy
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and joyful just you know be at peace
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with the world or a life or at least
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fake it till you make it you know that's
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such a really great quality and that's
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infectious don't you know when you're
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being around people that are really
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positive and energetic and and you know
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bubbly and love life it's it's it's
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contagious be confident you know there's
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a really big difference between asking
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questions and questioning yourself
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do you not doubt your own abilities
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don't doubt your experience your skills
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what you can deliver and what you can do
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to help your customers you can do it
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right believe in yourself I do in bethey
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really do be an active listener hear
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what your customers are saying not just
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listen to hear really understand what
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they're going through and what pains and
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challenges they're experiencing and and
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understand and connect with their
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situation there's a really great quote
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from the Dalai Lama which reads
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something like when you talk you are
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only repeating what you know but if you
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listen you may learn something finally
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be authentic now I know that word is
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probably overused these days but it
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really it's about building trust and
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credibility through honesty so how do
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you do that
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be honest simple as that if it's gonna
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cost you a sell no big deal if there is
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a solution that's not right your
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customers say so if you can't do
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something say so if you don't think that
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something is going to work for your
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clients beep up that will go a really
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long way to establishing trust and
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credibility but be optimistic be that
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glass half-full kind of account manager
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you know show them that you believe in
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success and they will believe in it to
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show genuine appreciation for your
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customers business right don't don't
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take it for granted they can go anywhere
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tomorrow and I think it's a really under
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utilized and under expressed
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feature account management just say you
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know just to say I appreciate you I
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really enjoy working with you this is a
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great partnership and I'm glad that
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we're we're working on these great
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solutions together I mean it of course
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be generous with your advice now you've
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probably offer a lot of add-ons and
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upsells and extra bits and pieces that
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come in and come at a price but that
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doesn't mean that you know you have to
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nickel and dime your customers if they
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ask you for your feedback if they ask
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you if your opinion share with them the
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benefits of your experience be honest
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even if it's gonna cost you the sale
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it's so much better to be honest and
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upfront if if your solutions not going
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to work for them or maybe the timings
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wrong or if you seriously am NOT gonna
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be able to get them to where they need
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to go say so it's not going to destroy
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your relationship but it's going to
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certainly a credibility and add a strong
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element of trust to your relationship
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that may not have been there before and
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finally just say thank you
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so really do we remember to say just
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thank you simple he's a couple of really
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great books that I highly recommend if
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you want to pursue these topics a little
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bit further the first is the leaders eat
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blast now you may have already seen the
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famous TED talk by simon Sinek which is
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about finding your wife starting with
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your wife if you wrote this book and in
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it he talks about how to inspire
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cooperation and change and you know how
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to wake up excited about coming to work
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highly recommend this book the other
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book is called the charisma myth and
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this is fantastic for cabal uncovering
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your personal charisma nothing to do
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with being as I said outgoing gregarious
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you know life of the party type of
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person this really helps you tap into
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what makes you unique and how to really
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you know grab hold of that charisma and
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channel it and demonstrate it and really
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start to express it so there you have a
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dare my top three qualities that I look
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for in account managers and the ones
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that I think make a difference between
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being a good Account Manager and a great
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Account Manager but why do you think
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that's what I'm interested in so please
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comment below and let me know I'm really
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keen to find out about what you think
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makes a great account manager as always
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I invite you to check out my blog
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account
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tips if you have any questions comment
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below or you can hit me up on the social
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media channel of your choice at white
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bank Brown I will see you next time bye
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[Music]
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