How 2 INDIAN Two-Wheeler brands killed 160 Chinese companies in Africa and whole World ? - YouTube

China, India, Indonesia, and Vietnam

These four countries are the major producers and exporters of motorcycles in the world

Among these four countries, only China and India have their own two-wheeler brands

And If I talk about the rest two countries

Then there manufacturing and exporting of 2 wheelers is done by Japanese brands

China has overall around 200 motorcycles brands

Japan has major 4 two-wheeler brands

And India has around 6 renowned two-wheeler companies

This report made in 2021 based on 2-wheelers sales and revenue shows that

4 companies out of the top 10 two-wheeler companies in the whole world Indian

And 3 companies are from Japan

But in spite of china having around 200 two-wheeler brands

No brand from china is a part of this list

The inclusion of Indian brands in this list is not only because of the large population of our country

But also because Indian brands export their products in large numbers to other countries as well

Like we can look at Bajaj, 50% of their overall revenue is generated by selling bikes in other countries

Bajaj sells their bikes in around 70 countries

TVS sells its bikes in around 60 countries

And Hero has its presence in around 40 countries

And they are not involved in any average business in other countries

If I take the example of the African continent

Then according to some reports

Earlier in the African continent, almost 200 companies used to trade

But because of two or three models of the Indian brands

160 out of those 200 Chinese companies are not in operation anymore

And now only 40 Chinese brands are operating on the African continent

All Indian brands are performing very well in the other countries

And Indian export of two-wheeler is a very vast field

Therefore we would get to know in this video

About the regions where our Indian brands are outperforming the Japanese brands

And have already outperformed the Chinese brands

We would also know what are the business strategies used by the Indian companies

by which Indian brands through their various models have made dominance in Southeast Asia, Africa, and South America

How Bajaj Boxer motorcycle has become the largest selling two-wheeler on the African continent?

This motorcycle has outperformed all the motorcycles made by the Chinese brands

And by the end of this video, you will also get to know how Bajaj, Hero, and, TVS have built a strong team of mechanical engineers

In spite of mechanical and civil engineers are also forced to do programming to get any job

Out of all the vehicle sales from India, two-wheelers have the 75% of the share

And among these, 100cc to 150cc two-wheeler has the most significant sales

To fulfill this demand many Indian, Japanese, and European brands operate in India

Either you go to any City, town, or Highway

You would see bikes in the majority of Indian roads

And because of the diversity in the Indian geography and economy

Indian brands have to work hard

And use many strategies

To fulfill the demand of an individual

And due to this, we are able to see a large variety of bikes in the 350 CC segment

Either we talk about lifting weights, city commute, traveling, or off-roading

This diversification of motorcycles provides the Indian brands a unique position in the market

And these brands become sensible choices in many countries like Indonesia, Columbia, Vietnam, Nigeria, Mexico, etc

Let me explain this to you through an example

Like TVS exports their star city motorcycle in Sri Lanka and Colombia

Due to the lower per capita income of people in these countries, this motorcycle is easy to purchase and maintain

The second example includes the Bajaj Pulsar motorcycle

which is also popular in countries like Spain, Peru, the Philippines, and Colombia

This bike provided better performance and reliability in less price

Apart from this, we all know about the Hero splendor

This is the largest selling bike in our country

Splendor motorcycle along with India is a favorite choice of people in Nigeria, Bangladesh, Nepal, and Sri Lanka also

Today hero is among the top 3 manufacturers of two-wheeler in the world

And I guess everyone would be well aware of this fact already

But most of you would be having no idea of how the 4 Munjal brothers

Who were forced to leave their home in Pakistan and travel to India after the partition

Started their business of cycle parts by taking a loan from the bank

And with their hard work strengthen the automobile industry of our country

So, let's listen to this story of the audiobook story of Hero

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All the Indian brands which I mentioned in this video have been doing good in many countries

but not up to the mark in many countries

But there is a motorcycle that is ruling the African continent

And the name of this motorcycle is Bajaj Boxer

In the early 2000s in the African countries like Nigeria

Chinese brands used to sell their motorcycles in large numbers

And the reason behind this was

African countries are among the poorer countries in the whole world

And Chinese bikes were very cheaper at that time

Their bikes used to come in boxes from china and people of Africa used to buy them

And carry the boxes to the local mechanics for assembling the bikes

These Chinese bikes were having very low quality

And Chinese brands were not involved in any after-sales service

Because they never cared about opening any offices or service centers on the African continent

At that time around 200 Chinese brands used to export their bikes to African countries

Many African people were forced to buy only Chinese bikes

Because Japanese bikes were very costly and out of their reach

By looking at all this Bajaj tried to gain some advantage

And launched its fully assembled boxer in many African countries

Initially, this bike was fully imported from India

But after some time Bajaj set up assembly plants in those countries

And also indulged in opening dealerships and service centers with the importers

Now the people of the country like Nigeria got an option to choose a bike whose price was between the bikes of Chinese and Japanese brands

but they have the quality like that of the Japanese brands

And they required good quality

Because of Boda Boda

Boda Boda is a term used in many African countries for bike taxis

Boda Boda is very popular among many Africans

And this has two reasons

The first reason is per capita income of people in many African countries is very less

So, people get the facility of bike taxis at significantly less cost

And the second reason is

In countries like Malawi, roads are not made properly

so bikes are easy to use on those roads as compared to cars

Boda Boda doesn't only carry local people

But they are also indulged in carrying heavy weights

And many times bikes are also used as ambulances in the African continent

People don't earn huge through these bike taxis

And buying new bikes for them is not at all easy

That's why they prefer second-hand bikes

And they choose Bajaj Boxer

This bike from Bajaj is very well engineered

That this bike can easily run lakhs of kilometers without any attention

And the Chinese brands can not match this feature

Bajaj Boxer is a very robust bike

Bajaj has also taken care that the bike doesn't misbehave even with heavy loads on the bike and that too on difficult terrains of the African continent

And that's why Bajaj has used a 150 CC engine instead of a 100 CC engine

That's why this bike can support huge loads

Apart from Bajaj Boxer, one more bike is trendy in the African continent and that bike is the TVS star city

Because of the excellent quality, mileage, and price of bikes from Bajaj and TVS

Only 40 Chinese brands are in operation in the African continent which was 200 earlier

And those 40 companies are also on the verge of exiting the African continent

For the African people, Indian two-wheeler brands match the levels of the Japanese brands

And therefore they prefer purchasing the Indian bikes rather than the Chinese brands which cost them a little more

Now, the African people are not the only ones who believe this

All the people have the same mindset wherever the Indian bikes are used to sell

And we can also observe the same in the Indian market

Whenever Indian people want to buy a new car

They have a stereotype of the Indian brands

That the Indian brands might not be reliable

This has now improved a lot

And today two Indian brands are in the list of the world's top 10 most selling Indian cars

Rest includes the cars from Suzuki or Hyundai

But the two-wheeler market has the opposite scenario

Among the world's top 10 selling bikes 7-8 bikes are from the Indian brands

And this has become possible only because of the dependability of many people on the Indian brands across the globe

Does this question also arise in your mind that

how the Indian brands have completely changed the scenario?

This has become possible only due to the strong team of engineers involved in the brands like Bajaj, TVS, and Hero

But it is not at all easy to find good mechanical and automobile engineers in our country

Srinivas is the MD of VLSMI and an engineer by profession

He tells that in the 2000s he was the HR head in the Bajaj Auto

And he had to hire 100 engineers for designing and manufacturing world-class motorcycles

When he went to big institutions like the IITs

Then he was able to hire only 10 Engineer out of the 15 colleges he traveled

And the reason behind this was that even after pursuing mechanical engineering students prefer to work in tech companies rather than in manufacturing

That's why he was forced to hire engineers at thrice the salary offered by the tech companies

And this was very competitive as at that time TCS also wanted to hire 2000 engineers but Bajaj only required 100

But after the interview with the toppers, he get to know that even after giving huge salaries these toppers only wanted to code and study

So they were forced to find the engineers who were passionate about building motorcycles keeping their salaries aside

He interviewed people in Hindi and many regional languages

So that the engineers show their true potential at the time of their interview

TVS in southern India also used this process by Bajaj

By looking at all this we can say that Indian students are not very passionate about mechanical engineering

And even if they are

Either the Colleges are not providing them enough practical knowledge

Or they are not getting good salaries

Therefore they start shifting to other fields

In the two-wheeler segment, we have outperformed many countries including China

But if India wants to compete with China in every field and leave it behind

Then manufacturing is to be scaled up

And for that good engineers are required

Only coding won't help

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