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The Art Of Closing Sales - YouTube
Channel: Dan Lok
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- How do you master the
art of closing sales?
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You see, in any sales conversation,
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any sales situation,
there are three things
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that you can get out of it.
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The first thing that you
can get out of it is a yes.
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And that's nice, you close the sale,
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you make the commission,
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now you can help the
prospects solve a problem.
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That your product or service
is the perfect solution
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for this particular client.
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And that's awesome, you make some money.
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You make it rain, right?
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And the second thing you can get
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out of any sales conversation, it is a no.
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And it's perfectly fine to get a no,
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because then you know you
don't need to waste time.
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You can move on to the next prospect.
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Remember the SW formula.
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Some will, some won't, so
what, someone is waiting.
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Someone is waiting for you
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to offer your product and service to them.
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So that's okay, you get a quick no.
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Now the third thing that you can get
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out of any sales conversation
is what, it is a lesson.
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Now what do I mean by a lesson.
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That is when you know, you know what,
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I'm probably not gonna close this deal,
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and that's okay.
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You're not attached to the sale.
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But instead of just getting off the phone,
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you're gonna have a lesson.
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So you know you're not
gonna get that sale,
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but you're not getting off the phone yet,
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because as a sales professional,
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as a closer, it is not over
until we say it's over.
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You don't let the prospect reject you,
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you reject your prospect.
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So you know you're not
gonna close the sale,
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and then you're gonna
say hey, you know what,
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Mr. Prospect, before I get off the phone,
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exactly what are you gonna
do with this problem?
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Now you go back to the need.
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You can have some fun, you're
gonna test out your new line.
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You're gonna test out different scripts.
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He's just gonna, treat it
almost like a role play.
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You know you will not get a sale.
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And that's perfectly okay.
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Sometimes what happens is
when you're not attached,
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you're just having fun,
you're trying to get a lesson,
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it might turn into a yes.
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What you don't want is
somewhere in between.
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You see, when you're talking
with the prospect on the phone,
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right, you want a hell yes client.
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Now what do I mean by a hell yes client?
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It means it's the hell yes that yes,
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it is the perfect prospect for you
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and it's someone that you want to help.
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Or you want a hell no, you
know what I'm talking about.
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Those prospects, like hell no,
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I don't wanna work with that person.
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That person's gonna be a pain in the ass.
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Gonna be a client from hell, right?
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They nickel and dime you
before you even start.
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It's a hell no, or even
just not a good fit.
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And that's perfectly fine.
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You have a hell yes, you have hell no,
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here's what you don't want,
somewhere in the middle.
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Between the hell yes and the hell no
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it is the fucking hell.
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Somewhere in the middle, in between maybe,
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wishy-washy, they're curious
but they're not committed,
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you do not want that.
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That is hell.
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So a hell yes client or hell no.
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Sometimes when you are
selling high ticket,
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when you are asking for a lot of money,
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it's a bigger transaction sides.
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Sometimes, not all the time, but sometimes
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you might wanna slow down the transaction.
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You might wanna slow
down the sales process.
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So your prospect might say to you
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hey I'm ready do business right now,
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I'm ready to go, let's
go, I wanna hire you.
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You might take a step back.
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So they are like somewhere in the middle,
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they're not quite a hell yes client yet,
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you say you know what, Mr. Prospect,
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let's slow down things a bit.
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Here's how I work with my clients.
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Before I take on any new client,
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I have these three criterias.
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And you list out all those criteria.
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This is what I'm looking for in a client,
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is that you, does that make sense,
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are you comfortable with these terms.
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If you're not, that's okay,
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it's perfectly okay to say no to me,
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we can slow things down, we can stop here,
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and you and I don't have to do business.
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And you slow things down.
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From there, you turn
them from a interested
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or just curious client,
somewhere in the middle,
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you turn them into a hell yes.
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Yep, this is exactly what I want,
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this is exactly what I need.
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Okay, now we can then talk about money.
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Hell yes, hell no, what you
don't want is in the middle.
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Hell, so remember three
things you can get off
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in a conversation, a
yes, a no or a lesson.
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Have some fun with this.
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Recently, I conducted a
four hour exclusive training
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called Telephone Millions,
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where I teach you exactly how do you get
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more of those hell yes clients,
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and how do you get your prospect
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to say yes to you more often.
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And also how do you
eliminate those tie kickers,
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those hell no clients,
those clients from hell.
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And I wanna give you as a gift,
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from me to you, for free.
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All you have to do is
click the link below,
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and join my global community
called Dan on Demand.
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When you do that today,
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I'm gonna give you this special training,
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Telephone Millions,
absolutely free of charge.
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So go ahead, click the link below,
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and I'll see you in class.
(gentle music)
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