The Balancing Act Explains Rent-to-Own Shopping at Rent-A-Center - YouTube

We’re on location in Ft Lauderdale, Florida.

We’re going to show you how you can get the best of everything in brand-name products

for your home.

And joining me this morning is Jason Wall, vice president of marketing and sales for

Rent-A-Center.

Yes!

Good morning.

Thank you so much for coming.

I’m thrilled to be here.

In fact, when I walked in, Jason, I was pleasantly surprised.

And that’s great to hear.

In fact, our customers have grown to expect these great brand-name products from us.

But I think a lot of customers who have never done business with us walk in and have the

same experience you are.

They’re not expecting to see Ashley furniture, Whirlpool appliances, LG, Samsung TVs, and

other electronics that can fit all their different needs, whether it’s their living room, their

bedroom, their kid’s room---all of that.

All right, so he said Ashley furniture.

I actually love them, so let’s check that out!

Let’s do it.

Olga, you mentioned Ashley.

Why don’t you have a seat?

Okay.

So, this is Ashley furniture bedroom set.

Oh my gosh, this feels great!

Doesn’t it?

Yes!

So, we have a lot of bedroom sets from Ashley, and you can get them in queen size, king size

many options for our customers.

All right, but you mentioned Ashley and here’s what I’m thinking: Like, people come in,

and the first thing I think of is … you know, it’s expensive.

So, do they want quality, or do they want something that’s economical?

Customers want both.

They want both.

Absolutely.

So, our customers—we know probably a third of Americans are credit constrained, and so

with Rent-A-Center, what we do is we offer customers these great products we’re talking

about, but without credit What about someone that is maybe facing some

challenges?

You know, they don’t have the cash, they have credit problems.

How does Rent-A-Center help out?

You know, at Rent-A-Center you don’t even have to have a social security number.

Oh!

Yea, so, we just make sure that we can verify where you live, where you work, and that’s

our approval system.

So from the bedroom, let’s go to the … Living room set.

Yea, let’s check one out.

Let’s do it, and this would look spectacular in my living room.

It looks so comfortable!

I’m going to do this.

Oh my gosh, this is great!

And you have to open it, too, try the handle on the side.

Oh my gosh, this got even better.

Isn’t that comfortable?

This is fabulous.

And that’s what we’re after.

We’re after providing our customers a lot of selection, a lot of configurations

Lots of colors.

Lots of colors, lots of fabrics, pillow backs, sectionals, sofa loveseats—all of it.

Recliners … All right, obviously, Rent-A-Center, you rent

here.

What are the advantages to renting as opposed to buying?

No credit, obviously, is a big part of it.

The fact that they can get it today, so our customer have needs or wants and they don’t

want to wait for it, so we really help them to get the name-brand products they want,

and we get it quick.

In addition to that, we don’t have a lot of extra fees.

So, if you’re shopping in a furniture store, for example, you may have to pay extra for

delivery, setup, and that’s included here.

And what about when it comes to maybe not liking it anymore or it just doesn’t fit

your needs.

Are you stuck with it?

No, not at all.

That’s what’s great about us, is there’s no long-term obligation.

And, you know, a really special aspect of what we do is, if your product is not functioning

how you what it, we will fix it no charge.

And what if someone like me loves this and says okay, this is my dream couch I want it.

Can I buy it?

Olga, a lot of our customers—that’s what they are really after.

They may start with a temporary need, or they may start out with the intent to own it.

But once you fall in love with this kind of product, if you want to keep it, that’s

rent-to-own.

Rent-to-own.

The majority of our customers want that.

This has been a great experience!

Well, I’ll tell you what, there’s a lot more to see.

How about it?

Okay, let’s go see more.

You know, this has been a great experience, and what I like is, I’ve just felt like

it’s a family helping me out.

You guys really do that one-on-one.

Well, that’s because we build a relationship with our customers.

All right, so, if someone out there is interested in finding a Rent-A-Center near where they

live, what do they do?

We are nationwide; we’re in Puerto Rico, and we even have stores in Mexico.

Wow!

And online, we can go on to?

Yea, you can go online, you can search, you can read more about how it works, what the

company does, the products that we offer.

: What’s the website?

Rentacenter.com.

Thank you so much!

Yea.

I’ve had a great time; I’m going to look into this one.

My husband has always wanted a recliner, and I’ve always said no.

So maybe now I’ll spoil him!

Well, maybe we should get an order form started?

Okay, that sounds good!

Let’s do it.

And if you want to get an order form started, go to our website.

It’s thebalancingact.com.

So, let’s recline together, go over there, and we’ll do it on the count of three.

I’m going to pretend you’re my husband and you just got this.

3, 2, 1.