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Instagram Reels Ads - Everything You Need to Know (Don't miss this opportunity!) - YouTube
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- Instagram reels ads are here.
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And so in this video,
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I'm going to cover
everything you need to know
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about the Instagram reels ad placement,
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including the requirements
to run Instagram reels ads,
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the format of creative
that you need to use,
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how to set up your campaigns
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to get the most out of
Instagram reels ads,
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and then how to actually create
a good Instagram reels ad
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for yourself.
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Now at the time of year recording this,
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the Instagram reels ad
placement is brand new.
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And this is really good
for us as advertisers.
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Every time Facebook or Instagram
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release a new ad placement,
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it means more inventory.
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And the fast movers are the people
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who start using these
new placements first,
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generally see much cheaper ad costs.
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Because the big players take time to adapt
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and to start using these new placements.
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In the meantime, if we can move quickly,
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start taking advantage of the
Instagram reels placement,
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it's likely that there's going to be
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a lot of inventory there,
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not too many advertisers,
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and we're going to see cheaper lead costs.
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So now's the time.
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If you're not doing it, get in.
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Follow the steps in this video
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and start using Instagram reels ads today.
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So here's what you need to
know about Instagram reels ads.
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First thing you need to know
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is they appear in the
Instagram reels feed.
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But you've probably guessed that already.
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So they appear in the feed
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similar to how Instagram stories ads work.
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As you go through different reels,
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all of a sudden an ad will
pop up in between reels.
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When that happens,
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they look just like any
other Instagram reel.
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They have the like,
comment, and share buttons.
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It shows the icon and the
name of the Instagram account
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that is running it.
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The difference is they have
a little sponsored text
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below the name of the Instagram account
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that's running the ad.
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And also they have a
call to action button.
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Meaning that as an advertiser,
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we can put a call to
action button on these ads.
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We can have a link
associated with that button
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so that people can click the
ad and go to our landing pages.
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The other thing to note is that they loop
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just like a native Instagram reel.
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So if you've used reels before,
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you'll notice that they
simply play through.
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And when they get to the end,
they automatically loop again.
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And it's almost seamless
for a lot of reels.
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So just know that when
you're creating your ads,
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they are going to do that as well.
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Next up, we're going to
talk about the requirements
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to run Instagram reels ads.
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But before we do, just a reminder,
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if you haven't done it already,
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don't forget to smash the
like button on this video.
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It really does help the channel.
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Helps me get this video
out in front of more people
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who it might actually help.
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And if you wanna hear more from me,
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if you like Australian accents
or something like that,
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hit the subscribe button,
hit that little bell,
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and you'll get notified
whenever I release a new video.
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All right.
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So the requirements for
Instagram reels ads.
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First thing you need to
know is they only work
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with some campaign objectives.
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Those being conversions, website traffic,
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reach, brand awareness, app
installs, and video views.
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If you choose any
objective apart from those,
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then the reels placement
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is not going to be available to you.
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But as long as you're using
one of those objectives,
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you will be able to use
Instagram reels ads.
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Now in terms of the creative,
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that's where there are some
more specific requirements.
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First thing you need to know,
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is they are a video only placement.
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Meaning you run image ads on
Instagram reels placement.
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You can only run videos.
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Those videos also have some requirements.
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So, the videos must be
under 30 seconds long.
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And they must also be a vertical video.
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Meaning the same format
as your Instagram stories
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or Facebook stories, which
is 1080 across by 1920 tall.
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If you try and run videos that
aren't in those dimensions,
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you will get an error and it
won't let you set the ads up.
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So just a heads up there
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that you do have to have it
in the correct dimension.
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And if it's over 30 seconds,
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it's not going to let
you run the ad either.
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Now, when it comes to the copy
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they're, again, similar
to a regular Instagram ad.
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In that, you don't have a headline,
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but you do have a main body text.
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So you are able to add ad copy
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and quite a lengthy bit of ad copy.
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But what's really important to note here
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is on your Instagram reels ad,
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it's only going to show
the first sort of two lines
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of your ad copy
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before people have to
click that more button
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to expand the text.
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So it's really important
that those first two lines,
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when you're writing ad copy
for an Instagram reels ad,
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act like a headline.
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They have to be really compelling.
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They have to have a strong hook
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if you want people to
click that more button
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and read the rest of your copy.
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So, the creative in these though,
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I will say is going to do
the bulk of the heavy lifting
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in terms of the performance of your ad.
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You are going to really need
a great creative for these.
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And the copy is going
to fall a distant second
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in terms of the impact it has
on the overall performance
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of your ad.
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These are a very creative,
heavy ad placement.
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All right.
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So just to reiterate,
vertical video, 1080 by 1920,
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and up to 30 seconds
long at the very most.
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And it is going to loop.
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So just be mindful of that.
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Not the end of the world
if you create a video
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that doesn't have some
kind of seamless loop.
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But just be aware of it.
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All right. So that's a great
segue into the next section,
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which is how do you create
a great Instagram reels ad?
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Well, the first thing and
the most important thing
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is you want it to look organic.
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You want it to look native.
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And so the key to doing that
is looking at Instagram reels,
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even looking at TikTok and
studying the type of creatives
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that people are making there organically,
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that are doing really well.
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Have a look at the look
and feel of those feeds.
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So you understand what kind
of content you need to create
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to make an ad that doesn't
stand out like an ad.
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So, you wanna create something
that actually looks like
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it belongs in the Instagram reels feed.
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And it's not just a video
that you've gone (indistinct).
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Well, that was a Facebook ad we used.
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And you know, let's just chop
it up and slap it in the feed.
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It's likely not going to do well.
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The key here is creating something
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that looks like it's meant
to be in that placement.
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It's the key with every
ad placement, really.
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So you wanna go through study
the Instagram reels feed.
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Go and study TikTok.
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See what's working there.
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See what people are doing.
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Get ideas, get inspiration,
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and create your ads based on that.
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And you can see a really
simple example here,
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which is an ad that's
just using a popular style
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in Instagram reels.
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And it's taken and we've done it in a way
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that works as an ad.
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So you wanna do the same.
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So you could do that style.
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You could do whatever style
you're seeing that's popular.
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But that's the first thing.
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The other thing is if you're
creating ads like these,
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have a look at what the ad
looks like in Instagram reel.
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So you can see there's
text overlays at the top.
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There's a little bit of text
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that Instagram embeds over
the top of every video.
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Down the bottom,
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you've got the picture
of the Instagram account,
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who's running it.
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You've got the like,
comment, and share buttons.
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You've got the couple
of lines of the ad copy.
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You've got the call to action button.
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So you wanna make sure
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that if there are any
really important elements
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in your video, they
are not down the bottom
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or right up the top,
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because they will get
covered by these overlays
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that Instagram puts over
the Instagram reels.
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Same if you put text in your ad.
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So if you've got texts
that pops up in your video,
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make sure it's not in that
bottom sort of quarter
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or in that very top little bit.
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Because it is going to get covered
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and it is going to be hard to read.
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So just be really mindful
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of where you're placing
key elements in your video
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and where you're placing
text in your video.
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And make sure that they're
not going to get covered up
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when they actually run as an ad.
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Because that's going to kill
the performance of your ad.
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You're probably not even going to realize
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that that's the reason. The
next thing you wanna do,
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and again, this falls into that first tip
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of making it look like
it's native and organic,
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is use music.
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Maybe you don't use music
in your existing ads.
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But Instagram reels and TikTok,
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because TikTok and reels are very similar,
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they use a lot of music.
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They're very music heavy.
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So use music that sets the mood,
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that triggers the emotion that
you wanna create with that ad
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when you're creating
an Instagram reels ad.
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And the other thing I'll say here
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is I sound like a broken record,
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but if you're going to try these,
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please test at least five different ones.
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Like testing is the key here.
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The chance of you creating
one Instagram reels ad,
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running it, and it being
a home run, tiny, minute.
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Run at least five.
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Shoot for 10 different ads
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if you're going to test
the reels placement.
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Because it's going to
take you a period of time
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to learn what works,
to learn what doesn't.
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Some things are going to
work better than others.
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You need to test.
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And the only way to do
that is through volume.
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You need to create more than one ad
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if you gonna find success
with this placement,
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just like any other placement.
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Now, once you've got your
creative and you go to set it up,
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I just wanna give you a few
tips around that as well,
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because I think that will really help.
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So what I don't recommend doing
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is going in and setting your ads up.
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And at the ad set level,
choosing manual placement
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and selecting Instagram reels only.
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When you isolate down to
one placement like this,
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it really does kill performance
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in the vast majority of cases.
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Facebook likes when you use all placements
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or you select a lot of placements.
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And it has the flexibility
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to deliver your ads on
different placements
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based on the current situation
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and the current auction and the user,
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and a bunch of other factors.
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So, I like to keep this as all placements.
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But down at the ad level,
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make sure you're including some creatives
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that are eligible for Instagram reels.
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Then when there's inventory
in the reels placement,
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Facebook is going to pull your creative,
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put it into the auction,
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and get that into the Instagram
reels feed of the user.
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So, make sure all placements,
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and then you're putting
some creatives in there
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that fit those requirements.
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Which were again, video
maximum 30 seconds long.
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And they're in that
rectangular vertical format.
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So 1080 by 1920 pixels.
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If you do that,
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it's automatically going
to start running it
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in the Instagram reels
feed, whenever it can.
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And you'll start to get the
benefits of this new placement.
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Start using this now,
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depending on when you're
watching this video
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to take advantage of
this brand new placement.
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Now, if you've enjoyed this video,
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don't forget smash that
like button for me.
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It really does help.
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I really do appreciate
every single one of you
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that does that. And if you
wanna hear more from me,
[588]
don't forget to hit subscribe
and hit that little bell.
[590]
You'll get notified
[591]
whenever I release new videos
like this one on Facebook
[593]
and Instagram advertising
and digital marketing
[595]
for online course (indistinct), coaches,
[597]
and consultants.
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That's it for this one.
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I'm putting up a couple of videos here
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that I think might also help you out.
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So make sure you check those out as well.
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Thanks for listening.
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Appreciate it. And I
will talk to you soon.
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Bye.
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(upbeat music)
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