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Birdman on His 'New Cash Order' Docuseries & Cash Money鈥檚 Legacy | MTV News - YouTube
Channel: MTV News
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{\an8}- You know, being in the music business,
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{\an8}you gotta stay up on it.
[2]
{\an8}You can't sleep on it.
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{\an8}Without the music, I don't
feel like I have nothing
[6]
{\an8}and music is like my energy with life,
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{\an8}'cause when you're
going through something,
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{\an8}you can listen to music and
that (bleep) change your vibe.
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{\an8}- Right.
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{\an8}- So for me, I give my soul to the game
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{\an8}and I'm still in it like that.
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{\an8}And I ain't ready to change that.
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{\an8}- Well, props on the new
docu-series with Spotify,
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{\an8}New Ca$h Order.
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{\an8}Why was now the right time
to put this out, Birdman?
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{\an8}- They reached out,
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{\an8}Spotify reached out.
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{\an8}They got this thing they're doing
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{\an8}with this documentary series
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{\an8}and I was like, it would be a great time
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{\an8}to showcase new talent that we have.
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{\an8}So, I was looking forward to giving
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{\an8}a platform for our new acts.
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{\an8}- So, who are some of the
new artists that's gonna be
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{\an8}featured in the doc?
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{\an8}- You already know we got
the Jacquees, the Blueface,
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{\an8}but first, will be Nino Calvin.
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{\an8}It's a four-part series
that drop every Friday,
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{\an8}and every Friday we're gonna
drop videos for four weeks
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{\an8}of new talent that's
already on the documentary.
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{\an8}So, I'm excited about that.
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{\an8}I'm excited about seeing the
potentials in the new acts
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{\an8}and see what we do and what they do.
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{\an8}It ain't about what I do,
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{\an8}it's about what they do.
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{\an8}- When it comes to spotting new talent,
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{\an8}what's the checklist?
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{\an8}What's the criteria?
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{\an8}What are you looking for?
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{\an8}- I just think it's a
spiritual thing with me,
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{\an8}that I could see it in them before
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{\an8}they can see it in themselves.
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{\an8}But, the most important thing is
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{\an8}I allow them to exercise they talent.
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{\an8}That's one of the privileges
of me being an artist.
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{\an8}- Right.
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{\an8}- 'Cause I stopped being an
artist at the peak of my career
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{\an8}and I gave it all to Wayne at the time.
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{\an8}So, being able to allow them to see that
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{\an8}and letting them have an open book
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{\an8}to do what ever they want
to do and express themself.
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{\an8}That's when you really see what
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{\an8}type of talent you're working with.
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{\an8}- You know how to spot talent, man.
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{\an8}You've been in this game for 30 years.
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{\an8}- Definitely 30 years, right?
- Right.
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{\an8}What were some of the
difficulties early on
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{\an8}when you started Cash Money?
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{\an8}- Just the knowledge of the game.
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{\an8}I jumped in the game and it
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{\an8}happened for us real fast, right?
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{\an8}So, I had to catch up.
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{\an8}I was like, 21, 22 years old.
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{\an8}I was a kid in a gang with sharks.
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{\an8}So, I had to learn all the ropes
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{\an8}and at the peak of my career as an artist,
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{\an8}I gave it all up and gave it to Wayne
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{\an8}and went and learned the business.
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{\an8}But all the while, I always
owned all my masters.
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{\an8}I never was put in a bad situation.
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{\an8}So, for me, I just wanted to be able
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{\an8}to give him, and give
whatever was coming after him,
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{\an8}a chance to be as big as
they possibly could be.
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{\an8}And I was able to open the book for him,
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{\an8}and he was able to open the
book for Drake and Nicki,
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{\an2}and I was able to do things
for Young Thug and NBA,
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{\an2}and now I'm looking at
my little nephew, Nino.
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{\an8}I think he gonna be something special.
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{\an8}- One of the artist I think about, B.G,
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{\an8}he once said Cash Money is an army.
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{\an8}- Yeah.
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{\an8}- 30 years later, how have you guys
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{\an8}maintained your dominance?
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{\an8}- I gave my soul to it.
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{\an8}I gave my soul to the game
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{\an8}and I sacrificed my life for it,
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{\an8}every piece of my life to be successful.
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{\an8}Not just for me,
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{\an8}everybody that was with this.
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{\an8}But, I was fortunate to
be around great people
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{\an8}who taught me every level of the game.
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{\an8}So, you know, like right now
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{\an8}I'm over 400 billion streams.
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{\an8}My goal in life is to
have a trillion streams.
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{\an8}That's my mission.
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{\an8}That's one of my main missions.
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{\an8}- [B.Dot] Right.
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{\an8}- The continuing.
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{\an8}I want to do that within
the next three, four years
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{\an8}'cause I wanna retire real early.
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{\an8}I've never had a vacation in my life.
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{\an8}At some point, I wanna retire
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{\an8}and my life be a vacation
for the rest of my life.
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{\an8}- Buy an island?
- Off top.
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{\an8}(laughing)
Stunna Island.
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{\an8}- You always had high expectations
for yourself, Birdman.
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{\an8}- I will never not do that.
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{\an8}I set goals and I live by
them and I live for them.
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{\an8}They give me something to motivate myself.
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{\an8}- What was the most significant release,
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{\an8}in your opinion, under
the Cash Money umbrella?
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{\an8}- I mean, when you go back to Cash Money,
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{\an8}you got put it all back to
the Hot Boyz and Lil Wayne.
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{\an8}Lil Wayne, he rode the wave.
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{\an8}He did what he was supposed
to do for the brand and
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{\an8}I pay a lot of my contributions to Wayne.
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{\an8}And you got a lot of artists,
like the Drake and Nickis,
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{\an8}they pay their contribution to Wayne.
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{\an8}All that fall under the same umbrella.
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{\an8}And you know, Young Thug, for sure.
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{\an8}'Cause I really sit down with him for like
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{\an8}four, five years of my
life and taught him.
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{\an8}And I think he gonna be something
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{\an8}very, very special in the business.
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{\an8}- Absolutely, I know
it's kinda hard to pick,
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{\an8}but what's your favorite
Cash Money release?
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{\an8}- All of them.
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{\an8}(B.Dot laughing)
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{\an8}- I ain't gonna never pick no one.
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{\an8}Well you gotta always, you know,
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{\an8}the Hot Boyz, the Lil Wayne, the B.G.
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{\an8}- "Chopper City in the Ghetto."
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{\an8}- I told Drake the same day I met him
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{\an8}he was gonna be a legend.
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{\an8}I knew I seen something in him.
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{\an8}So, for him to be where he at now,
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{\an8}it's so much motivation to see that
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{\an8}the person you saw could be something,
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{\an8}become that to a whole other level.
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{\an8}So, watching what he did
and what Nicki done--
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{\an8}Honestly, I think Nicki don't
get the credit she deserve.
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{\an8}You know, I come in and everyone
female, it was hard for 'em.
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{\an8}She come broke the chain.
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{\an8}Nicki broke the cycle for females.
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{\an8}Like, Nicki did more than
any female artist, ever.
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{\an8}And you have a lot of great
artists before Nicki Minaj,
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{\an8}- Yeah.
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{\an8}- but Nicki Minaj changed
the game for females.
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{\an8}Nicki used to be in a studio with
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{\an8}nine, ten (beep) every night.
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{\an8}With us in Miami.
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{\an8}Every single night,
putting in the body of work
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{\an8}to become who she became.
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{\an8}So, I don't think Nicki get
the credit she deserves,
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{\an8}but, you know, time tells it all.
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{\an8}But she still, today, the
biggest female in hip-hop, ever.
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{\an8}One thing they say, numbers don't lie.
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{\an8}And her numbers speak for itself.
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{\an8}- Speaking of lasting the test of time,
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{\an8}Lil Wayne's 'Funeral' just
debuted at number one.
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{\an8}- Right.
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{\an8}- You know, Lil Wayne's been
doing this for over 20 years.
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{\an8}What do you credit to his success?
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{\an8}- Wayne is a animal.
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{\an8}He was taught that at a young age.
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{\an8}You know, you get a kid and
his daddy might be in sports
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{\an8}and he become his father.
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{\an8}I taught him that.
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{\an8}- Yeah.
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{\an8}- I taught him the game.
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{\an8}He's like a robot, honestly.
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{\an8}He's like a robot.
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{\an8}All he know is what I taught him,
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{\an8}and that's studio and music.
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{\an8}- Right.
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{\an8}- And I think the 'Funeral'
explains his career.
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{\an8}He's still putting up the
numbers after 20 plus years.
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{\an8}- What do you want Cash
Money to be remembered for?
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{\an8}- We break great talent.
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{\an8}We got three of the biggest
artists in the world,
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{\an8}with the most Hot 100
singles and all this.
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{\an8}It's just being able to say
that we did a lot, did the most.
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{\an8}I would like to see anybody,
at some point in life,
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{\an8}accomplish the numbers that we accomplish.
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{\an8}If I'm here or if I'm not here.
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{\an8}I would like to be here to see it,
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{\an8}'cause I would like to see
somebody accomplish it.
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