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How Much are IHG Rewards Club Points Worth? (MOST Valuable Hotel Currency?!?) - YouTube
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welcome back everyone A-Aron here today
we're talking InterContinental Hotels
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Group and their craptacular loyalty
program IHG Rewards Club their award
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currency is currently the least valuable
on a per point basis of all hotel award
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points I keep track of that would
include Choice Privileges, Hilton Honors
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World of Hyatt and Marriott Bonvoy
basically anyone that's a partner of the
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big three transferable credit card award
programs so yes even the paste flavored
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bran muffin of the hotels and resorts
world,
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Choice has a more valuable award
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currency than IHG
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I almost didn't want to make this video
because it's such a boring topic IHG
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Rewards Club and their points being
based in the UK are much like cars from
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that continent they can be a bit flashy
their properties that is but they really
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don't hold their value very well as of
June 2019 I calculate a value of 0.29垄
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per point that's terrible the
fact there a one-to-one transfer
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partners with Chase right alongside
Marriott and Hyatt makes it laughable
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now I feel like because I rarely talk
about it on video now would be a good
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time to quickly go over where that
number comes from I like to keep my
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method reasonable and repeatable however
unlike valuing airline miles I don't
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take a lowest cost cash price approach
that's because an airline route is semi
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generic whereas a hotel is not every
Hotel will have some unique combination
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of location amenities quality etc that
will set it apart from even the property
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right next door I have a standard basket
of cities New York
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Austin Rome Seoul Bangkok Toronto London
Beijing Los Angeles and San Juan Puerto
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Rico I then look at the cash price of a
full week stay booked both 30 and 90
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days in advance finally this is divided
by the number of points required for an
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awards day now here is where it can get
a little controversial if a property is
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bookable with cash but not with points I
then assign a value of zero for that
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particular location and date data point
I do this because to my way of thinking
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if a point is not usable then it is
effectively worthless finally to
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compensate for things like risks of
future devaluation and the general
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hassle involved with award stays
compared to cash I reduce by 10%
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some people will disagree with that
method and I won't say they're wrong but
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it's just not how I see it nevertheless
for them I also publish a non-zero
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average
this number only looks at data points
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with award availability thus ignoring
zeros and I don't further discount in
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the case of IHG Rewards Club there are
30 days advance booking nonzero average
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was 0.4 cents there 90 days advance was
0.5 two cents for an average of point
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four six cents so that's a big
discrepancy right 0.46 when we exclude
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zeros and .29 when we include
them when this happens we can
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immediately infer one thing IHG Rewards
Club has poor award availability
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sixty-eight point four two percent to be
exact when looking for an awards day one
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will frequently be met with the
following message no reward nights
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available which is very odd because they
claim that one benefit available to all
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IHG Rewards Club members is a lack of
award blackouts compared to other hotel
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award currencies I track IHG Rewards Club
points are only rivaled in terribleness
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by Hilton Honors the latter being worth
0.35 cents each
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from there we only go up Choice
Privileges points are worth point seven
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one cents each Marriott Bonvoy one
point one one and the most valuable
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World of Hyatt comes in at one point
three eight cents per point let's talk
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about those last two for a minute I find
it very weird that Chase considers IHG
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Rewards Club points broadly similar to
the far more valuable Marriott or Hyatt
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award currencies I draw this conclusion
based on the fact that all currently
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transfer at a rate of one to one it's
very odd the absolute best redemption I
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could find came from a week-long stay at
the InterContinental London Park Lane
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this was offered for three thousand two
hundred eighty three dollars in cash or
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four hundred twenty thousand points this
works out to a redemption rate of 0.7
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eight cents on the other hand the worst
we could do excluding the zeros that
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result from findings of no availability
was for a week-long stay at the
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InterContinental Sydney it was being
advertised for one thousand fifty five
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dollars
or 390 thousand points this makes our
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Redemption value just 0.2 seven cents
per point one could easily redeem at a
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rate at least three times better by
transferring ultimate rewards to World
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of Hyatt or Marriott Bonvoy
alternatively last time I evaluated
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United MileagePlus another Chase
transfer partner my best Redemption was
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a business class flight between Dallas
and Hong Kong with the redemption rate
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of nine point three four cents in other
words twelve times the best we could do
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at IHG the bottom line is that I can
think of almost no scenario in which one
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would logically convert a valuable
Ultimate Reward into a low value IHG
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Rewards Club point these vast
discrepancies in per point value of why
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it's so important to consider both the
earn and the burnside in the return on
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spend equation now the last thing I
always like to run over when we're
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talking about an award currencies per
point value is its normal distribution
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or its bell curve this gives us an idea
of where our likely Redemption values
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will fall when plotting IHG Rewards
Club's distribution we get a relatively
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steep curve this isn't necessarily a bad
thing
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providing the average is respectable
what this means is that most
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hypothetical redemptions are likely to
fall in a relatively narrow band of
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values going one standard deviation in
either direction tells us that
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statistically about 68% of all
redemptions should fall between point
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zero eight and point five five cents
worth noting is that values on this
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chart take into account zeros aka
findings of no availability but are not
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otherwise discounted in other words it's
a straight mean because the average
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value of an IHG Rewards Club point is so
pathetic this overall is a very poor
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showing love let's for a moment compare
to United here our bell curve is wider
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and hypothetical redemptions are not
tightly bound what this tells us is that
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one has an outside
but realistic chance of an ultra-high
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value award redemption
like most hotel loyalty programs IHG
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Rewards Club operates on a set point
schedule meaning each property in their
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network will cost a preset amount of
points
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this means your best redemptions occur
when rates are highest think the summer
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travel season for resort destinations or
at least in the northern hemisphere now
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elite status like much of the program
overall is a little wonky to describe at
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its most basic level it has four well I
guess what I'll refer to as normal tiers
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club member, gold, platinum, and spire I
won't run through the granular
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differences between the levels now but
because IHG website looks like it was
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designed by MBAs and CPAs and without
anyone with any background and user
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experience present I have compiled a
nice little chart it's on my website and
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I'll go ahead and place a link below now
I mentioned a moment ago that the
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program is a bit on the wonky side of
the spectrum that's because it's above
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and to some degree below all the
aforementioned status tiers we have
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InterContinental Ambassador it's at the
top because it has benefits like
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guaranteed room upgrades and free
weekend nights and Peart exclusive to
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this status however it's sort of at the
bottom because anyone can get it for the
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relatively reasonable price of $200 or
40,000 points included in this pay to
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play package is automatic platinum
status so what we've actually got is an
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elite tier that you buy that actually
gives you another status that would
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otherwise be had for 40 paid nights a
year and thinking about that kind of
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just makes my head hurt it also makes me
wonder why would anyone be particularly
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loyal to IHG when the price of admission
is otherwise so low let's face it most
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people want status for the room upgrades
and sometimes extended check-in /out
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hours in my opinion most of the other
benefits kind of fall into the doesn't
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excite me at all mental bucket I guess
what I'm saying is that forty nights is
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a lot of nights especially for the non
hardcore business traveler like me I
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have no brand loyalty when it comes to
hotels they're all just big faceless
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corporations that don't actually care
about you it's not like you're
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supporting a local business whose owner
is just trying to make ends meet every
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major hotel conglomerate has some trash
properties and some beautiful ones so it
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would make no sense
to go out of my way to spend that much
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time at a certain company's properties
when I could just get the same results
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by sending $200 one time if there is one
redeeming quality about IHG Rewards Club
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it's the fact that points are relatively
easy to earn one gets a base ten points
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per dollar at most properties and five
at Staybridge and Candlewood Suites this
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goes up to twenty and ten points per
dollar if you were a spire elite due to
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the points earning bonus now just for
fun let's compare earn on spend at IHG
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properties and those under the Hyatt
umbrella to really make it exciting
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let's assume one is a Spire elite at IHG
and has no status at Hyatt because of
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our status we're earning twenty points
per dollar worth point two nine cents
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each or a return of five point eight
percent over at world of hyatt we've got
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five points per dollar but they're worth
one point four cents each this gives us
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a return of spend of seven percent
in other words top tier elites at IHG or
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less than anyone does over at Hyatt now
in addition to the traditional points on
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stays chase offers a co branded credit
card the IHG Rewards Club Premier it's
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currently offering a signup bonus of
80,000 points worth two hundred thirty
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two dollars at current valuations in
addition one gets automatic platinum
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elite status a free anniversary night
and the fourth night free on awards days
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considering this card only costs $89
it's actually a pretty good value it
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along with my United
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Explorer are great
candidates for sock drawer cards the
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chase IHG Rewards Club Premier card
advertises 25 points per dollar at IHG
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properties
but I feel this is a bit misleading in
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reality one gets ten points from the
card and the other 15 from being on an
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ihe platinum member non ihe spent earns
two points per dollar on gas stations
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grocery stores and restaurants plus one
point four dollar on everything else
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making this card about as worthless as
one can be as an everyday spender
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finally we've got some oddball ways to
earn that most people including myself
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will never use things like bonus points
on Apple purchases points for consumer
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surveys and restaurant partners there
greener stay program offers 500 points
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if one declines housekeeping so that's
an option if clean sheets and towels
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aren't worth a dollar 45 to you overall
IHG Rewards Club is a loyalty program
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that doesn't excite me at all their
points are the least valuable of any
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that I track the fact that platinum
elite status can be bought for $200 or
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acquired via once chase IHG Rewards Club
Premier credit card means that brand
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loyalty really doesn't pay off if one is
so inclined to stockpile hotel points
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over generally more valuable
transferable ones I'd say stick with
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Hyatt or Marriott that said I do like
Chases co-branded card offering if for
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no other reason then the fact that $89
buys one status and the annual free
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night pays for the card and that will
about do or for today if you found any
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of this useful a like share or sub is
greatly appreciated all right take care
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