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How BIG Is Disney? | Story of The Walt Disney Company - YouTube
Channel: Behind The Business
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from theme parks to superheroes and the
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iconic mickey mouse
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the empire of disney truly knows no
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bounds
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not only is disney one of the most
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successful companies in the world
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it has managed to dominate one of the
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most powerful sectors in the economy
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entertainment no matter what part of the
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world you live in
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disney is easily one of the world's most
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recognizable names
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and is currently worth 130 billion us
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dollars
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but how did it all start let's find out
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before we continue make sure to give
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this a thumbs up subscribe and hit the
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bell icon for notifications
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let's begin the story of disney dates
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back to 1901
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when walter disney was just a child who
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loved to draw and paint
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however from a young age he started
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taking an interest in entrepreneurship
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by selling his artwork to his family and
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neighbors
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and because of his talent he ended up
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landing a job as a newspaper artist
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all thanks to his brother roy after that
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he tried his hand at animation and
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started developing advertisements for
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brands using cutout techniques
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walt immediately developed the love for
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animation and in 1992
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he set up an animation studio along with
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his brother in kansas city
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their business was called laphogran and
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it came out with a fairly successful
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cartoon called
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alice in cartoon land but sadly that
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wasn't enough to keep the work going
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and laphogram fell into debt despite
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that
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walt didn't give up on his big dream him
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and roy decided to take another shot and
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move to california to set up the
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disney studios this bold move was risky
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at the time
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but it proved to be completely worth it
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inspired by the grandeur of hollywood
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walt and roy along with their cartoonist
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friend ub
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iwerks disney studios went on to release
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a huge number of cartoons
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all of them being a massive hit with the
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fans after that
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success grew for disney when their
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cartoon flowers and trees
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won an oscar in 1932 the show was the
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first ever cartoon to be made in color
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earning disney the honor of pioneering
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the modern cartoon
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soon after came mickey mouse the biggest
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symbol for the brand's success
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even to this day while mickey certainly
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wasn't the first cartoon character walt
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came up with
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he has proven to be the most successful
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while the initial movies featuring
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mickey mouse didn't really gain traction
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it was in 1928 when disney's short
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steamboat willie
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featuring walt himself as the voice
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actor for mickey
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premiered in new york the film was the
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first ever animated movie with
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synchronized sound
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and disney practically made history with
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its release
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and that was just the beginning after
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this massive success
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disney shook up the scene once again
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with film production disney's first ever
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movie snow white and the seven dwarfs
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was released in 1937
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winning a grand total of eight oscars
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even today
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snow white remains one of the most
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iconic children's films of all time
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at the time the movie made a profit of
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1.5 million dollars
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despite the great depression by then it
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was evident that walt disney and disney
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studios were here to revolutionize the
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entertainment industry
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with movies like pinocchio cinderella
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peter pan
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101 dalmatians disney kept improving
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their animation techniques
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and everyone else was far too behind to
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even try and catch up
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the storytelling the life like sound and
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animation disney was doing things
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no one had ever imagined which is why
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people grew to love not just the movies
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but also all the disney characters
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disney merchandise started selling for
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millions of dollars
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because people were crazy to get their
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hands on it disney also broke new ground
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by mixing animated characters with real
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life stars
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in the mary poppins film once again
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doing something that no one could ever
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have thought of
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and of course no one can forget how
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disneyland took the world by storm
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a great defining point in the success of
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disney as a brand
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the opening of disneyland in california
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in 1955
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was a whole story in itself it also
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helped disney keep
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up with the kind of animated works they
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produced because the profits from the
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park were then used to fund the costs of
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disney's expensive animations
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in itself disneyland was unlike any
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other park ever before
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it offered a whole resort for people who
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wanted the full disney experience
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it offered a space where the whole
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family could enjoy together
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adding to its fame from rides disney
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characters to restaurants
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everything was true to the brand walter
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himself used to stroll around disneyland
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making sure that people were enjoying
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themselves so it was no surprise when
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the park became such a huge success
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within kids and adults alike
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that it had to be expanded walt disney
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world in orlando
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opened in 1971 and saw incredible
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visitor numbers
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but sadly walt disney didn't live to see
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its success
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however his legacy still carried on when
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disneyland went international
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and opened up its first park in france
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in 1992 disneyland paris was a big hit
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and had 11 million visitors in the first
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year
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currently it has parks in japan china
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and hong kong as well
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after film and theme parks disney aimed
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to dominate the television industry as
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well
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the brand soon started making films and
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shows targeted at teenagers
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still keeping the content family
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friendly disney began to make waves on
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tv
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when in 1983 it set up the disney
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channel
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it was initially launched as a premium
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cable channel airing shows for 16 hours
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a day
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and requiring viewers to subscribe in
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order to access it
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after subscribers started growing disney
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channel became a cable service
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airing shows like hannah montana lizzie
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mcguire
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and that's so raven all of them huge
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hits within the teenage demographic
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when the 1990s came rolling around
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disney was once again looking to take
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over
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animated film with the release of iconic
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box office hits like
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beauty and the beast and lion king
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earning millions of dollars in profits
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each year saw the release of another
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hugely successful movie
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pocahontas in 1995 the hunchback of
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notre dame in 1996
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hercules in 1997 mulan in 1998
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and tarzan in 1999. disney's rise
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looked unstoppable the company quickly
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figured out computer animation and
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purchased pixar for 7.4 billion dollars
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to release films like a bug's life toy
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story
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the incredibles and many more producing
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some of the greatest animated films the
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world has ever seen
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as if a 7.4 billion dollar purchase
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wasn't enough
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disney under the leadership of ceo bob
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iger
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disney bought marvel for 4 billion which
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is the equivalent of 4.85 billion
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dollars or 3.7 billion pounds
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today after inflation opening itself up
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to a brand new audience of largely young
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male viewers
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disney then went on to acquire
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lucasfilms the company behind star wars
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and fox studios to expand its fan base
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even more
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and currently disney probably owns more
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than half of the studios in the
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entertainment industry
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with plans to acquire much more walt
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disney may have passed away in 1966
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but his legacy for innovation has lived
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on the company is now worth
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223 billion dollars or 171 billion
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pounds
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and took up a massive 40 share of the us
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box office in 2019
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disney's empire is built on its media
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services such as disney plus
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freeform and abc networks parks
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experiences and products that are found
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at disneyland locations
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throughout the usa as well as in hong
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kong and shanghai
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now along with studio entertainment
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including the sale of dvds
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and distribution through walt disney
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pictures marvel studios
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pixar studios 20th century fox and other
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companies
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it's been over 50 years since walter
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disney's death but the success his media
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venture has seen
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and still continues to see has no bounds
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disney has not just created an empire
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for itself
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but it has also given its consumers
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unforgettable experiences
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a plethora of talon has emerged from
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disney and that
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combined with technological innovation
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has made sure that disney remains miles
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ahead instead of all its competition
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everything walt did has spread joy and
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optimism
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all over the world today disney has
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taken over the world with its countless
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quality offerings
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disney has remained one of the world's
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biggest media players of all time
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and if things progress the same way it
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will continue to dominate entertainment
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for a long time thanks for watching if
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you enjoyed this video
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do remember to give this a thumbs up
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subscribe and hit the bell icon for
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future notifications
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be inspired and we will see you in the
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next one
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