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Google Home Service Ads - Finally, Pay Per Lead! - YouTube
Channel: Marketing 360
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Google just released a new product
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Google home service ads right on top
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finally you can now pay per lead and not
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per click on Google let's talk about it
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hi I'm JB with marketing 360 and we help
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small businesses grow with our marketing
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and design talent technology through our
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number one marketing platform marketing
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360 we call marketing and design man we
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love math and hopefully these videos
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will help you fall in love with Matt too
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so make sure to follow us to learn tips
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tricks and strategies to grow your
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business and fuel your pay per click
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this is a paper lead model it's a fixed
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price and it's per qualified lead so
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this is incredible this is what home
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service providers have been looking for
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for many many years
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Google's now ruled that out via Google
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home service ads this is brand new it's
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only in select area and it's only for
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select categories currently but it's
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gonna be available to pretty much every
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city in the US by the end of 2017
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and available to quite a few more
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categories than it is right now so to
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better understand that let's actually
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dive in and take a look at a real live
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example here so see here I'm I've just
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searched Oakland plumber I'm gonna hit
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search here on Google I'll show you what
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I'm talking about
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so see here Oakland plumber I've
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searched here's the home service ads
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right here so here here's the
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traditional text ads this is
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pay-per-click model then you have your
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maps listings here and then you have
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your organic listings down here so we're
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all used to that but now they have this
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new section here this is the Google home
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service ad section so you can see
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there's two different plumbing
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businesses here listed on top and you
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can see over here I can click to column
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right now the thing is is unlike these
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text ads that charge you every time
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somebody clicks whether they become an
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actual lead or not or to verify lead
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with these you're only paying per lead
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so this is a great deal this is a fixed
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price you can basically put your budget
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into Google run to your home service ads
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and get a guaranteed number of leads
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that you're looking for based on what
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you can afford they have a team that
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actually verifies these calls to make
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sure these are legitimate leads and you
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only pay for legitimate leads so super
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super powerful you can see here only two
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plumbing businesses are showing up
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sometimes it shows up to three and what
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you can do is you can click this arrow
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here to see additional businesses and so
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here's the important piece here you can
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see when I click through it needs it
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needs some additional information but
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before doing that if you see down here
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you can see there's a bunch of other
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plumbing businesses and they're ranked
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by reviews so here's the takeaway here
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hugely important to have good ratings
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and reviews so I'm going to walk through
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some tips and tricks and strategies and
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things to under
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stand with home service ads but
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hopefully this helps you understand kind
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of the power of this basically you're
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right on the top of Google on mobile
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search and desktop search and people see
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this right away you can see the Google
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guaranteed badge right here that green
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checkmark means it's a Google verified
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guaranteed business that builds trust
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for people people are gonna be highly
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likely to click here and call as opposed
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to click count down here and the paid
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ads or even down here and the maps in
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the organic listing so if you are in a
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business category that can potentially
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run Google home service ads here highly
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recommended because this is going to be
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extremely powerful and probably a lot
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more affordable for you to pay per lead
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instead of per click let's take a look
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here and talk about some of these tips
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let's talk about nine things you want to
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think about with Google home service ads
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first off and we've already touched on
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it it's pay per lead not per click
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that's hugely powerful as to something
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business's been wanting forever
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that's what this system provides number
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two you don't pay for fake leads or
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fraudulent leads you only pay for
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verified leads Google has a team
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reviewing these leads and they make sure
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it's basically a real lead if it's a
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real lead you pay if it's not you don't
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pay three every business listed in the
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Google home service ads is a verified
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Google business they call it a Google
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guaranteed company so you get a badge
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that green check mark it is a
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verification process it takes two to
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three weeks and basically what it is is
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Google puts you through a third party
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business review team that essentially
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audits you and ensures that your license
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you have a background check that passes
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and other various things before they
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allow you to become a Google guaranteed
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business number four it's pretty
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powerful because it's a one to one
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relationship with your leads this isn't
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like a typical lead buying service like
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you would get through another directory
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where you might be competing with two or
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three other businesses for the same lead
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with Google home service ads when
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somebody clicks the call button it goes
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only to you and nobody else so it's a
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one-to-one relationship so you pay for
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lead but you also get a higher quality
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lead that you're not gonna have to
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compete with somebody on this thing to
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think about is it's unlimited lead flow
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so essentially you put your budget in
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the
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that you can afford based on the cost
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per lead model and you will get
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delivered those leaks unless of course
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the search volume doesn't support the
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amount of leads that you need which is
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highly unlikely most of these areas are
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very populated there's a lot of leads to
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be had
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so put your budget in there and you'll
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be provided the leads based on that
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budget that you can afford based on the
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cost per lead model six thing to think
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about and this is actually really cool
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with Google home service ads you can set
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your schedule so if you can only take
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calls from X time to X time every day
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let's say you can set the schedule so
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that you only show up is a Google home
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service ad business during those hours
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that way when somebody clicks that call
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button it goes straight to you and you
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can actually answer the call that way
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you don't have any wasted leads 7 thing
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to think about which is super powerful
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you also get free leads through Google
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Assistant Google assistant a lot of
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people use basically could ask Google
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assistant for like give me the top local
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you know Oakland plumber or whatever
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through Google assistant or any other
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measure through Google assistant if
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somebody asks for that Google is going
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to use the Google guaranteed businesses
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in that area as who they're going to
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recommend and so this is sort of an
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organic way to get additional leads just
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as a part of being a part of the Google
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home service ads and being a guarantee
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business Google doesn't want to refer
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non-guaranteed businesses so just doing
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that alone is probably to get you some
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additional leads for free 8 thing to
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think about this isn't available
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everywhere yet it's only in certain
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areas currently I'll just read some of
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these off right now it's in Los Angeles
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San Diego the Bay Area and here real
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soon it's rolling out to Chicago New
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York Philadelphia and DC Google says by
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the end of the year though at the end of
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2017 it's going to be available in
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virtually all cities across the u.s. so
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stay tuned for that ninth thing to think
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about this is only available in certain
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business categories / industries and
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I'll just read some of the ones off
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that's available in right now currently
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it's in the plumbing industry house
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cleaners locksmiths handyman contractors
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electricians
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general contractors painters garage door
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companies heating and air ventilation
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HVAC roadside assistance auto glass and
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they say that it's coming to more
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industries and verticals by the end of
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2017 so stay tuned so now that we
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understand what Google Home Services
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adds is how it works let's talk about
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some tips how to make this work when you
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start doing it so I'm gonna walk you
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through seven tips to help you drive
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success with Google home services tip
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number one try it definitely use it keep
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an eye out for it if it's not available
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in your area yet watch for it as soon as
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it is make sure that you apply to become
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a Google guaranteed business and go
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through their third-party verification
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process that step number one is to get
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listed tip number two is to get reviews
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reputation management is hugely
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important with Google home service ads
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as you can see in the example that shows
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you earlier they're ranking the
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businesses of who they're recommending
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in this program based on their number of
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reviews and their overall rating so if
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you don't have a lot of reviews on
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Google that's where you want to start
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you can actually start on that now so
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that one who Google home service ads
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becomes available in your area you
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already have this reputation built
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online take a look in the description
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here below because I have a link to a
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video on how you can help build your
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online reputation give you some sweet
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tips on growing your online reputation
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here today tip number three we talked
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about it earlier but when you start
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running Google home service ads don't
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forget about the scheduling feature make
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sure that you schedule your ads to show
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up in that directory only when you can
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answer the phone is it's hugely
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important because if you miss that call
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they're gonna go to the next person in
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line and call them you're gonna lose out
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on that lead plus you want to be able to
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respond very quickly with these calls
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because leads aged like mayonnaise in
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the Sun right if you don't get on in
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like within the next minute
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then you're gonna possibly lose that
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lead so make sure that you get on it and
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to do that you're gonna want to make
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sure you have those leads coming in in
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the call window where you can handle it
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so don't forget about that feature tip 4
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understand how to close leads into sales
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there's lots of tips out there on how
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you can best handle these leads on the
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phone we actually have a couple videos
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we've done recently on how to
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turn more leads into sales I'll link
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those up in the description below tip 5
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once you get listed make sure to fully
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fill out your profile there's
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descriptions in there there's a lot of
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additional content links you can put in
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your profile page this is important
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because your profile page and Google
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home service ads is essentially your
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landing page if somebody is comparing
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you against another company this could
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be what sets you apart don't leave out
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on that piece tip 6 is to use a CRM a
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lot of these leads as they're coming in
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you can have it set up with your CRM so
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they go straight into your CRM you can
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add your additional notes you can
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schedule these appointments you can
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manage the lead you can even build on
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email automation and other things with
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the CRM so if you're not using a CRM
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make sure that you are and if you are
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make sure that you connect it to your
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Google home service lead ads tip number
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seven if this is all overwhelming and
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you need help doing this give us a call
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marketing 360 we can manage the whole
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process there getting to Google Verret
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gara guaranteed Google verified getting
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you listed in home service ads we can
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watch the home service ad network and as
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it gets to your area we can call you
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definitely reach out we'd love to be
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able to help so thanks for watching
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hopefully this helps open your eyes to
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Google home Service ads if you've never
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heard of it hopefully this helps you get
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excited because you can finally pay per
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lead on Google and not per click and
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this is huge this is gonna be rolling
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out to more cities more industries from
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now until the end of the year 2017 2018
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this is going to be big guys so get on
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it watch for it take advantage of it
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we'll keep more updates coming as we
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have them if you like this video like it
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share it with your friends leave a
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comment if you have a question or if
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there's other videos and tips you want
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us to do leave those in the comments too
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and also follow us for more content like
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this in the future you can also text the
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marketing to 3 9 9 7 o and you'll get
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weekly text message marketing tips
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tricks and marketing strategies to your
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cellphone on a weekly basis thanks for
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watching
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