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Judith Freiha about running a yacht charter business and boutique style of living in Montenegro - YouTube
Channel: mnetoday
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everything you need in the world and in
life you can be satisfied right here and
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what's a neighbor for a charter broker
you definitely have to have a passion in
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the industry without that it wouldn't
drive even the clients to come to work
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with you I think you have to have the
knowledge of your area and the
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geographic possibilities of which yachts
can actually be part of where you're
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going to charter there's so much to
realize also with competitions around
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what you can do how you can make a
difference and which clients will come
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to you as a chartering broker compared
to another chartering group
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you know Montenegro has so much to offer
in a very discreet way that's I decided
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I would like to start excursions here
not just getting clients to charter here
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I believe there's so much to learn in
Montenegro by seeing the terrain and
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I've done that I've gone all over I've
seen what I would like our clients to do
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discover here there's so much people
don't talk about that it's a mysterious
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country to a lot of foreigners but once
they get here I would like to have the
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availab available 'ti in mind on what to
offer them so that's why I believe
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excursions are very important for
discovering Montenegro it's not just the
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beautiful coastline and the actual
location in the Adriatic there's much
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more to that
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well Croatia has its own thing going for
it it is beautiful you know the blue see
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the pastel aqua areas no comparison in
its beauty Montenegro has its own
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private boutique style beauty that is
wild
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definitely wild there are areas and
country roads you can go on that are
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indescribable except being out of a
storybook or what you can imagine you in
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a storybook would be there are areas
that are so intensely beautiful like
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awestruck monastery in the in the wall
and the experience of going there being
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in the caves swimming here it's like
you're in Capri I felt I was in Capri
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but I'm not I'm in Montenegro why
because nobody was there and there were
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three caves in front of me to go and
swim I love that I like the feeling of
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being in vintage Italy and I like the
feeling that it's not Italy that it's
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Montenegro it has its own culture its
own beauty I love the people here
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I love the glamorous life in front on
stage and I love the village life in
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backstage I love everything being two
blocks apart there are there are
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challenges first one is competition
there are 15 different chartering agents
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or port services here a lot of them that
are already established have their own
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clients coming in so the challenge is to
find our own clients the other thing
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would be challenges of performing what
we advertise and to the highest level
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and that to me is a great challenge with
my team I have an image of what I want
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I'm creating this all from how I would
want to be treated as a client
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this whole company's based from client
knowledge of the industry so this is my
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challenges to me
it's just the way I would like it as a
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as a client which is close to
perfectionism it's okay for mistakes
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it's okay for the the odd you know
moment of whoops but I really try to a
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strive the best possible I can because
that's what I expect our clients come
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from California as far west as
California possibly Australia we do have
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clients from the United Arab Emirates
Bahrain Saudi Arabia Kuwait and we also
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have now India and China and Sweden so
it's completely all over the map and
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what's interesting is you get a request
from maybe an Emirati for Thailand or
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you get an Australian for Montenegro
it's just anywhere literally it's
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spinning the globe where they want to go
and we're there to help them achieve
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their state of mind of that exceptional
family or beautiful experience at sea
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our clients are looking for something
unusual original between nature meets
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luxury that's something I apply and
every one of our experiences that we
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offer it's what I look for I have a
design thinking state of mind I always
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have since birth so everything that I do
with this company is design thinking
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from the logo to experiences and I'm
always creating something that I think
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the clients are going to love because I
want it I want to do that it's not just
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every day go go go maybe one day is
sitting around and feeling lazy or it's
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a spa day on your boat or it's go
somewhere you've never seen before or
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it's a surprise day or it's a restaurant
with new foods they've never tried or
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they would like us to fly in a chef for
the week there's so many things we can
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do and it's just I'm basing all of this
on what I would want done first of all I
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was invited here as an actress in France
for a film I did that was in a an off
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area of hurt sick nobies Film Festival
which is every year in August and I
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think today is almost three years when I
first came to Montenegro because of that
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invitation
I had five days of free time and I
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wanted to charter something or get on a
sailboat and experience the seas around
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here the coastal waters I didn't find
what I was looking for
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therefore I researched and I found in
Holland so that led me onto a journey on
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why they couldn't have something like
that here I fell in love with the
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vintage Italy it feels to me I found out
that this whole coastline which was
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ex-yugoslavia used to be run by
Venetians that attracted me even more
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I love the idea of knowing the Italians
were here because I love Italy so much
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with my heart that there's a part of
Italy in here somewhere I love that and
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the layers and layers of history in
Watson I grow make you love this country
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even more so all that has has brought me
in as a funnel wood if you would say
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into why and how come I started a
company here this by far is the boutique
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of the Adriatic so you have Croatia
Albania you have Greece you have even
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Italy all the leg of Italy there's the
Adriatic arena but of all of that you go
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to the boutique if you want to go to a
superstore of shopping you go the whole
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coastline you do the big things you go
like every tourist you go on that you
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know 30 minutes to two and a half hour
tour and you can see it fine but if you
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want the boutique experience you come to
Montenegro because it is the boutique of
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the Adriatic for sure if not the
Mediterraneans
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area it is so special not just with the
people the mindset the modest attitude
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and the humbleness that is displayed
here but the actual wild beauty that I
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found so it'll capture you just as the
streets of Paris when you wander and
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discover oh that breathtaking view
without anyone talking about it it's the
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same thing in Montenegro with wild
beauty and it's probably going to be the
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first country in the world with the most
luxury ports in their waters so again it
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turns out to be the boutique capital of
seaports in the world
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