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What You Need To Know Before Eating Another Frito - YouTube
Channel: Mashed
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there are few things more satisfying
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than a salty crunchy snack
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we reach for chips because they're so
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very satisfying and crunchy
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but what if you're tired of potato chips
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fritos to the rescue
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how much do you really know about these
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corny snacks this is the untold truth of
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fritos
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making fritos isn't as simple as frying
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up some corn a fritos factory has the
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capability to make at least
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20 000 bags of corn chips per shift and
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ensuring these salty crunchy snacks are
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ready for consumers is really quite a
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process
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totally worth it though
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[Music]
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first the factory gets a delivery of
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fresh corn which is stored in grain
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silos on site once the corn makes its
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way into the factory
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it's cooked in water to break down the
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starch that corn is subsequently cleaned
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and ground up
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effectively turned into masa which
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serves as the base of the chip
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this masa is methodically cut into
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frito's signature shape
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before being fried thus creating the
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finished product we all
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love to munch on the chips are topped
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with salt as they go through a tumbling
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machine
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which makes the seasoning relatively
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consistent from chip to chip
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those fritos you're so casually enjoying
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have actually been on quite a journey
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so treat them with some respect as you
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crunch and munch
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stop for a moment to consider how these
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little guys valiantly make their way to
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the packaging line
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then these aspiring fritos are weighed
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and measured added into branded bags
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sealed and ready to make their way to
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your local store
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when you boil it all down fritos are a
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relatively simple concept
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the recipe really only calls for three
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basic ingredients
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corn oil and salt but that recipe
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certainly has been tinkered with over
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the years
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these days a slew of different flavors
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are available in the united states
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you have your lightly salted option of
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course then there's fritos scoops which
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launched in the early 90s to offer a
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more convenient way to gorge on salsa
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sauces or whatever you tend to like
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you dig the taste i know what i like i
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like fritos
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and let's not forget frito's chili
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cheese variety which debuted in the
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mid-80s
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this flavor was created to pair with
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chili although they're certainly a
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satisfying snack in their own right
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and that's nothing to say of flavors
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like spicy jalapeno
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or flamin hot fritos a flavor released
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in 2020 following the success of its
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cousin
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the ever tasty flamin hot cheetos
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to state the abundantly obvious a brand
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needs to appeal to a wide audience in
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order to grow
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well the mastermind marketers behind
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fritos clearly worked overtime in order
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to whip up some truly exciting flavors
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that people around the globe will be
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more than happy to crunch and munch on
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over the years there have been so many
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unique flavors released upon
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unsuspecting consumers
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so let's dig in and discuss some of the
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most intriguing variations
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in mexico fritos are available in a
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chorizo and chipotle flavor
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offering a unique meat-flavored chip
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with more than a little kick to them
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in south africa you can find flavors
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like chutney and tomato ribbons
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meanwhile canada has a barbecue hoops
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flavor which has a sweet
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tangy barbecue sauce flavor this fritos
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variation also offers the classic corn
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chip in a completely different shape
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wait is that why so many of our friends
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want to move to canada
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of course one of the keys to having a
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successful product is having a fantastic
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advertising campaign
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unfortunately fritos rather missed the
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mark with one of its earliest
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advertising campaigns which managed to
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ruffle
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quite a lot of feathers and rightly so
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in a series of commercials that ran from
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1967 to 1971
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fritos debuted its mascot the frito
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bandito
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the commercials leaned heavily on talent
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from the looney tunes franchise
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tex avery who directed lots of looney
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tunes shorts
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directed the spots meanwhile mel blanc
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the original voice of bugs bunny and
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almost every other looney tunes
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character did the voiceover work
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sounds like the perfect creative team
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right well about that
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frito bandito what are you doing here oh
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i
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am the moon parking lot attendant
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according to fox business the ad agency
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behind the commercials took
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quite a bit of heat because of the ads
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groups like the national
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mexican-american anti-defamation
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committee and the involvement of
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mexican-americans in gainful endeavors
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voiced their concerns as early as 1968.
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frito bendito was always portrayed with
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a thick mexican accent
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often singing enthusiastically about his
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unhealthy obsession with fritos
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these groups felt quite rightly that
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this portrayal perpetuated an
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insensitive stereotype
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the higher-ups at fritos made quite a
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few changes to the campaign over the
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years
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and the mascot was ultimately off the
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air by 1971.
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when disneyland opened in 1955 charles
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elmer doolin the creator of fritos
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managed to open a restaurant on site and
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the eatery was entirely devoted to his
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product originally located in
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frontierland
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the restaurant featured a mexican theme
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and was named casa de fritos
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and once guests arrived triumphantly at
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the fritos restaurant they'd receive a
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whole lot more than a free bag of fritos
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fritos also happened to be a prominent
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ingredient in many of the dishes on the
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menu
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in case that didn't make you totally
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freaking sick of fritos
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there was also a fritos vending machine
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on site
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well we're sorry to break your heart
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here but the fritos restaurant is no
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longer open at disneyland
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the space became a mexican restaurant
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called casa mexicana which itself closed
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in 2000.
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sorry all you disneyland and fritos
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freaks you're going to have to find your
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crunchy corn ship fix elsewhere
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maybe try the second or third happiest
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place on earth
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interestingly enough charles elmer
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doolin may be the man who conjured up
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all this crunchy goodness
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but he also happened to be a die-hard
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vegetarian
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shocker he followed the works of dr
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herbert shelton who promoted a healthy
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lifestyle focused
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on vegetarian meals and raw food
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consumption
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so it's rather surprising that he
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expected consumers to eat fritos by the
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handful
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reportedly doolan generally didn't eat
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too much of his own product because he
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and his family were focused on a healthy
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vegetarian diet with very little salt
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as npr reports doolin would only grab
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fritos from the factory before they were
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salted
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on the rare occasions that he brought
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them home to his family at all
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truth be told it can be hard to find
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snacks that are gluten free
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and when you do happen to find such a
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snack treat the product is often
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processed in a plant that uses gluten
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making it difficult to determine just
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how gluten-free it actually is
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for many people eating gluten-free is a
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dietary choice
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but for people with celiac disease it
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can be a serious matter
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celiac disease causes the immune system
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to attack
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gluten with a toxin those toxins destroy
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small protrusions in the small
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intestines that play a role in absorbing
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nutrients
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and once they're destroyed you could end
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up with intestinal damage
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or serious malnutrition for people who
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need a gluten-free snack
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fritos has made an effort to validate
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themselves as a gluten-free producer
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the powers that be have even worked
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closely with the celiac disease
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foundation to do so after all fritos are
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made from
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corn oil and salt all of which work
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within a gluten-free diet
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we also have charles elmer doolin to
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thank for another snack time favorite
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cheetos the crunch classic that's been
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around since 1948.
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according to insider cheetos were
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originally made with the same
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ingredients as fritos but with cheese
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added into the mix
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this crunchy snack debuted in san
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antonio texas several years after fritos
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cheetos also laid the framework for the
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partnership with herman w
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lay and doolin resulting in the merger
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that created
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frito-lay inc doula needed help
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distributing the second snack product
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and lay helped make it work what a
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delicious partnership
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as doolan perfected his frito's corn
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chips recipe
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he knew that it all had to start with
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great corn
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after all not much else is added to the
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mix according to npr
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doolan actually came up with his own
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hybrid of corn
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making a custom variety to produce the
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perfect chip
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doolan utilized texas farmers to plant a
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huge array of varieties
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until he finally landed on the perfect
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type of corn to use in making his chips
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coletta doolan's book fritos pie stories
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recipes and more details the company her
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father built
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in one section she reveals that the
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final hybrid of corn was developed by an
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employee with a degree in agronomy
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the science of soil management this
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employee paired sweet corn and field
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corn to make the perfect match
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these days the corn used in fritos comes
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from farms in the u.s that are devoted
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to bringing fresh corn cobs to the
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fritos factory
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where they're turned into chips that you
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can happily stuff into your adorable
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little face nothing gives your own lunch
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new life like frito's brand corn chip
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fritos have been around for a while
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maybe you enjoyed them with your school
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lunches back in the day
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or have been known to munch on them at
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the occasional family barbecue but
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here's something you might
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not know this is one snack with a
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seriously fascinating history
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1932 was the year that charles elmer
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doolin changed the world of snacking
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forever
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as it says on the official fritos
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website in 1932
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ce doolan entered a small san antonio
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cafe
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and purchased a bag of corn chips after
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learning the manufacturer was eager to
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sell his business
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he bought the recipe and started making
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frito's corn chips in his mother's
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kitchen
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he sold them from his model t ford npr
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goes a bit more in depth about this
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unusual business deal
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writing that at a gas station doolan
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found a mexican man making
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an extruded corn chip out of masa frying
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it and selling little bags of the fried
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corn chips
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they were fritos little fried things the
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beach food of mexico
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dulin subsequently worked at finessing
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the recipe leading to the fritos corn
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chips we simply adore today
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even if gene wilder seems skeptical
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james
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don't you simply adore cheetos corn
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chips yes madam
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what's so good about them here's a
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question for you
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what in the world is frito pie the late
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anthony bourdain famously described the
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snack
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like this feels like you're holding warm
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crap in a bag people subsequently got
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very offended when he suggested the
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frito pie he tasted was made with
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canned chili i was very irritated
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right away i mean it was like doesn't
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know what he's talking about where did
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he get this
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but everything was okay because bourdain
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subsequently apologized
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bourdain now admits he got it wrong his
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publicist told the associated press
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today that the show will correct the
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error
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for future airings anyway eater reveals
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that
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despite its name frito pie is not pie at
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all
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but rather a pile of fritos with chili
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on top
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so how did frito pie come to grace our
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planet
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well some folks have claimed it was
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created at a general store in santa fe
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but this tall tale has since been
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debunked according to houstonia mag
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the recipe was largely a result of a
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corporate test kitchen
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that article quotes another piece
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published in the 1960s that claims
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while recipes are created for
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frito-lay's entire line of snack
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products and canned foods perhaps the
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most famous recipe developed by the
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consumer service department is that for
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frito's chili pie
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these days frito pie is a mainstay at
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sports games picnics and family dinners
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and it can be served in a variety of
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ways
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some people even present it to you right
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there in a droopy fritos bag
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others like to stuff it in a casserole
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dish and call it dinner
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we hope these images of frito pie are
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making you hungry
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really hungry in 2012 the state fair of
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texas made the world's
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largest frito pie and set a new world
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record
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this monstrous mound of chili and corn
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chip goodness was slopped together to
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celebrate the 80th anniversary of fritos
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it all came together with 635 bags of
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fritos
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660 cans of chili and an amazing 580
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bags of shredded cheese
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ultimately this massive undertaking used
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1 325 pounds of chili pie goodness
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the perfect symbol of texan's loyal
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devotion to frito pie
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you know what really tastes great with a
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salty snack like fritos
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if you ask us the answer can only be an
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ice cold refreshing pepsi
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if you've never tasted this outrageously
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crunchy and carbonated combination
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you should absolutely give it a whirl at
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your earliest convenience because this
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is a match made in heavily processed
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garbage food heaven
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well as fate would have it the company's
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frito lay inc
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and pepsi cola ended up merging in 1965.
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go ahead and call it the ultimate snack
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conglomerate they chose to call
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themselves pepsico
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these days the company reigns supreme
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when it comes to salty snacks that pack
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a whole lot of crunch
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its portfolio includes the likes of
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fritos cheetos
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ruffles tostitos doritos and of course
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lays and as you might expect the company
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also sells a slew of carbonated
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beverages
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like the aforementioned pepsi and its
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various offshoots
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along with sports drinks and iced teas
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sounds like the perfect business plan to
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us
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check out one of our newest videos right
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here plus even more mashed videos about
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your favorite snacks are coming soon
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subscribe to our youtube channel and hit
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the bell so you don't miss a single one
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