How to exercise your stock options | Equity 101 lesson 5 - YouTube

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It’s one thing to vest your shares, but  it’s another thing to actually own them.  
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It’s actually a common misconception, especially  among employees who are getting stock options for  
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the first time, that once those options vest,  the shares just automatically belong to them.
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This isn’t the case. So in this lesson, we’re  going to continue down the road with Iris,  
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and learn about exercising, which is the process  by which you come to actually own your shares.
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Stock options are not stock.  That’s a big misconception.  
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When you’re granted stock options, it  doesn’t actually mean you own shares.  
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Instead, what you have been given is the option  to purchase those shares at a specified price.  
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And that’s what exercising is. It’s the  mechanism by which you purchase your stock.
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So if you want to think about it in  really simple terms, exercising just  
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means purchasing your options. When Iris exercises  her options, she hands money over to the company.  
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And in exchange, the company gives her a stock  certificate. This certificate is Iris’ proof  
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that she officially owns shares of the company.  So she has to make sure she holds on to it.
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Last lesson, we went through an example of  vesting, which is the trigger that allows Iris to  
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exercise her options. Again, just to put it really  simply, when Iris vests options, she can then  
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purchase her shares. If you take another look at  Iris’ equity grant agreement, right here, it says  
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that her exercise price is a dollar per share.  That’s also known as her strike price or her  
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grant price. It’s a fixed amount that she has to  pay in order to buy one share of a company stock.
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Now, when it comes to the strike price, a lot of  people tend to ask: Does the strike price change  
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as the company grows? It’s a great question.  And of course, we hope that the value of the  
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company grows over time, but when it comes to this  specific equity grant that Iris has been given,  
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the answer is no. The strike price does  not change as the company grows. When Iris  
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receives her grant, the strike price is fixed  for the entire batch of options she’s getting.
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What this means is as time goes by and she vests  more and more of these options, she’ll still be  
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able to buy them at this fixed price—even if the  company grows and the shares become more valuable.
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Another question we get asked a lot is: How is  the strike price determined? Well, every so often,  
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your company will go through a thing called a 409A  valuation. Basically this is where an analysis of  
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the company’s financials is done to determine what  the value of a share of common stock actually is.  
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This value is called the fair market value,  or FMV, of the company’s common stock.  
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And that value, the FMV, is typically  the price that they’ll issue options at.
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We’ll get into how valuations work a little  later. But right now, the big thing to know  
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is that companies typically get  them done every 12 months or so,  
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or when there’s a major material event that  happens, like another fundraise. So when you’re  
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hired at a company and they grant you stock  options, your strike price for those options  
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is usually set at the company’s fair  market value at that point in time.
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Now, if you are granted another grant, that could  have a different strike price. So make sure you’re  
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paying attention to each grant specifically  for what the strike price and the FMV are.
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OK, this is a lot of fancy info, but let’s get  down to the big question: How does it all amount  
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to profit for you? In order to understand that,  we have to understand the spread or gain that you  
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have with your options before you can make the  decision to exercise. Earlier, we talked about  
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the value of the company growing over time. And if  you remember, when Iris received her equity grant,  
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her exercise price or strike price was $1. But  if we look back at the chart, you can see that  
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over the course of four years, the value  of one share of the company is now at $5.  
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The amount between those two is $4 and that’s  what we would call the spread or the gain.
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So this spread is extremely important  and you’re always going to want to think  
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about it. The reason for that is because it can  determine the tax implications when you exercise.  
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Basically, that gain could  mean taxes down the line.  
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So you always want to be aware of it and plan for  it when you think about exercising your options.
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OK, take that notion of spread  and lock it away in your brain,  
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because we’re going to come back to  it later when we talk about taxes.
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It’s one thing to vest your shares, but  it’s another thing to actually own them.  
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So what if Iris leaves her company  before she’s exercised her options?  
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This is where a thing called the  post-termination exercise period, or PTEP,  
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comes into play. Most companies will give you a  set period of time after you leave the company to  
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exercise options you’ve vested. If Iris doesn’t  exercise her options before this window closes,  
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then those options will expire and go  back into the company's stock option pool.
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Most commonly, this post-termination  exercise period stays open  
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for around 90 days from the employee’s last  day, but it varies from company to company.  
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We’ve seen windows that are a lot shorter  and we’ve seen ones that are a lot longer.  
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So if Iris ever wants to leave the company, it’s  important for her to take a look at her contract  
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and figure out how long does she have to exercise  her options after she leaves. If she does want to  
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exercise, will she have the capital to do so  once she’s no longer working at the company?
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In the example with Iris, we talked about  vesting being the trigger that allows her  
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to exercise her options. And in most cases,  that’s exactly how it works, but some companies  
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will allow you to exercise options before you  actually vest. This is called an early exercise.
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OK, but how does that work? I mean,  
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you haven’t vested your shares yet, so how can you  exercise them? Well, with early exercising, your  
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company is essentially letting you buy everything  today, but you still have to vest and earn the  
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actual shares over time—which is like, OK, that’s  great, but why would you even want to do that?  
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Think of it as your company doing you a solid  and letting you actually purchase the shares  
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when your tax implications are way lower.  If the company continues to grow over time,  
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that early exercise that the company is providing  you could save you a lot of money on taxes.
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Early exercising can be a  super-advantageous strategy,  
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but it’s not all upside. The downside is that  it’s a lot more risky. Again, not all companies  
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continue to grow over time. So if you’ve paid  for the options and paid taxes on those options,  
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and the company goes to zero, you’re not able to  claim or recoup any of those losses. This actually  
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happened to a lot of people during the dot-com  bust in the early 2000s. They early exercised  
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their options, but when the bubble burst  and their companies went out of business,  
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they lost everything they put in  and there was no way to get it back.
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So the thing about early exercising is:  It’s a personal decision and it should  
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be determined by how much risk you want to  take. Remember, it’s always good to check  
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with your financial and legal advisors  to figure out the best move for you.
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If you do want to exercise early, there’s one  thing that you have to absolutely make sure that  
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you do. It’s called filing an 83(b) election.  And it’s something that you do in conjunction  
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with doing an early exercise. So if you’re  wondering what an 83(b) election actually is,  
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it’s just a form that you have to  fill out. Just a piece of paper.  
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So what does this paperwork actually do? Well,  once you fill it out and send it to the IRS,  
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it tells them that you’d like to pay taxes now,  instead of later when you vest. Because remember,  
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you’re paying for the shares now, but  you still have to vest them over time.
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In the case of Iris, let’s say she chose to  exercise right when she received her grant.  
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If you remember, her strike price was $1.  And at the time that she receives her grant,  
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the fair market value of a share is  $1. So therefore the spread is zero.  
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And in this moment, her taxable implication is  zero. If Iris early exercises and files an 83(b)  
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election, she’s telling the IRS, "Tax me now  at zero, right now, as opposed to when I vest,  
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when the fair market value could be greater  than a dollar and my taxes could be higher."
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One last quick note on 83(b) elections:  You have to fill them out within 30 days  
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of exercise. If you file it after  the 30-day window, it doesn’t count.
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So how do you file an 83(b) election?  Well, there are a couple ways to do it.  
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Our advice is to ask your company about their  preferred method, as the laws around how you  
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can file an 83(b) election are changing as  our government adapts to the digital world.
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All right. That was a lot. You now know  all the basics about your equity grant.
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you