Coke (Coca Cola) vs Pepsi - Soda Comparison - YouTube

Channel: The Infographics Show

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The Cola Wars have been raging for over a century now, turning soda into a multi billion
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dollar a year industry.
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But just who are the titans of this industry, how did they get to where they are, and which
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of them reigns supreme?
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We thought it would be fun to take a closer look at the two soft drink kings and see how
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they stack up next to one another in this episode of the Infographics Show, Coke vs
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Pepsi.
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Everyone and their mother knows about Coca-Cola because it’s literally everywhere.
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Well, except for Cuba and North Korea.
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But everywhere else, it’s a well known beverage, there is candy flavoured like it, there are
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huge advertisements at the movies, and our favourite YouTubers gets sponsored to use
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their products.
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Hell, in the US it’s not considered Christmas time until the Coke commercial comes on TV.
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That said, we’ve all experienced going to a restaurant and being asked, “We don’t
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have Coke, is Pepsi ok?”
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Most of the time, we say yes without even thinking about it.
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But today we’re going to think about it: What actually is the difference?
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Is Pepsi that much less popular?
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Let’s take a closer look...
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Coca-Cola was created in a drugstore in Columbus, Georgia in 1885.
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Injured soldier John Pemberton invented Coca-Cola to help him get over his morphine addiction.
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He did this by creating a French Coca Wine, which was made from Wine, Caffeine, and Cocaine,
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thus giving it its name.
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The idea was to lift his spirits and numb the pain with something other than morphine.
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It was also sold as a treatment for indigestion, nerve disorders, headaches, and impotence.
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Wine was removed from the product in 1886 to create the first true batch of Coca-Cola.
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It should be noted that, yes, the product did contain cocaine well into the early 1900s,
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until people started fearing that black men were using cocaine to rape white women.
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You gotta love history, folks.
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Sadly, Pemberton’s attempts to kick his morphine addiction were fruitless, and although
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he died an addict, he did leave behind a very tasty beverage.
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Pepsi was also created for medical purposes, but almost a full decade later in 1893 in
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a small drug store in New Bern, North Carolina.
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Pepsi was originally called “Brad’s Drink” for the first 5 years, after its creator,
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American Pharmacist Caleb Bradham.
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The name was changed to Pepsi in 1898 as a play on the ingredients used in the original
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recipe, the digestive enzyme pepsin and kola nuts.
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The creator of Pepsi also made bold claims about the medicinal properties of his new
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soft drink, insisting that it could aid digestion and boost energy.
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A 12 oz can of Coca-Cola contains 39g of sugar, which is almost 8 teaspoons, whereas Pepsi
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contains 41g of sugar, closer to about 8.2 teaspoons.
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Pepsi also uses sweeteners, making it the much sweeter beverage.
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As far as caffeine goes, a can of Pepsi contains 38mg of it, whereas Coke has 34mg.
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Annually, Coke sells 2.3 billion gallons of Coca-Cola Classic in the U.S. alone, which
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is about 6.4 million gallons every single day, while Pepsi sells just over half that
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with 1.2 billion gallons of Pepsi Cola in the U.S, or about 3.4 million gallons a day.
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But enough about drink recipes and cans of soda sold...how do Coke and Pepsi, as companies,
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compare to one another.
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Every company has a Market Cap, which is basically a fancy way of saying how much the company
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is worth, and Coca-Cola’s Market cap is a whopping $180 billion.
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Pepsi’s Market Cap is $150 billion, which may not seem like a big difference, but $30
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billion is a lot of cheddar.
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The annual revenues of each company tells a very different story, though.
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In 2015, Coke brought in $43.7 billion in revenue, while Pepsi brought in $63.1 billion.
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So how do these numbers add up?
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Is it that more people buy Coke but Pepsi is more expensive?
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Not quite.
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We mustn’t forget that Coca-Cola and Pepsi don’t just sell soda; they are huge umbrella
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companies with quite a collection under their respective belts.
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According to recent data, Coca-Cola owns 51% of the soft drink market, whereas Pepsi only
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owns 22% of it.
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Coke claims to own a total of 35 different brands, including Fanta, Sprite, Powerade,
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Vitaminwater, and many others.
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Pepsi owns 22 different brands, including 7up, Gatorade, Mountain Dew, and Doritos.
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They even have a deal with Starbucks.
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At the end of the day, Coke has a total of 3,500 products under its belt, while Pepsi
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has an estimated 1,200.
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Some of you might be wondering...with all those companies and all that money, which
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company employs more people?
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Coke employs a total of 130,600 people, and Pepsi employs a grand total of 274,000 people!
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That’s more than double!
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This makes sense because Pepsi has greater product variety and higher net revenue, which
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means they can afford to hire more people.
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So there we have it.
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Coke and Pepsi are far more different than originally thought, but as we suspected, Coca-Cola
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is a much more popular and successful brand.
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Only time, however, will tell which of these two corporate giants will come out on top
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in the end.
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So, which do you think is the better soft drink company?
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Let us know in the comments!
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Also, if you like our videos and want to help us make more of them, please head on over
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to Patreon and show your support.
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Finally, as always, don’t forget to like, subscribe, and share!
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Thanks for watching and see you next time.