🔍
How To Promote YouTube Videos With Google Adword Campaign | ₹20 में 1000 Views कैसे ? - YouTube
Channel: Aksh Verma
[0]
In this video, I will tell you how you
can promote your YouTube video
[4]
through Google AdWords.
[7]
In the last video, I shared how
I got 20000 views for Rs. 500
[12]
through Google AdWords.
[13]
The average cost was 2 paise per view.
[16]
I got 1 view for 2 paise, which
means 1000 views for Rs. 20.
[21]
I am going to tell you the
method to get the same.
[23]
I'll tell you how to run ads
[24]
and how to run ads in such a way that you
get maximum views on your YouTube video
[30]
at the minimum cost.
[32]
You can ask if you have any questions.
[34]
Before starting the video,
please like this video
[36]
and subscribe to the channel
if you are new to the channel.
[40]
Now, let's move forward to the video.
[42]
Let's talk about how you
can promote your video.
[45]
There are two ways to promote your video.
[49]
One easy way is to click here and
then click on the 'Promote' button.
[53]
But, I won't recommend you this method
[55]
because Google manages
so many things in this
[58]
and you can't manually adjust
everything according to you.
[61]
Mostly, with this method, you
pay more and get fewer views
[67]
according to what you pay.
[70]
So, the better option is to
go to ads.google.com,
[74]
and do everything manually.
[75]
You will get to know how to
do so further in this video.
[78]
After opening ads.google.com, you are
required to sign up by creating a new account.
[83]
After creating a new account, you will get
the option to get a cashback of Rs. 2000
[87]
in which, if you spend Rs. 2000 on
the AdWords to promote your video,
[91]
Google will give you an extra Rs. 2000.
[94]
For that, you can search on Google. I will
also provide its link in the description.
[97]
You can directly sign up through it
[99]
and receive a redeemable code of
Rs. 2000 in your Gmail account.
[103]
After creating an account and signing in,
[105]
you will see a screen like this, and you
have to click on 'New campaign' here.
[108]
After clicking on 'New campaign' click on this.
[112]
Then, click on 'Video' because
we want to run video ads.
[116]
Then, select 'Custom video campaign'
[122]
and click 'Continue'.
[124]
In this, everything remains in our control,
we can manually set everything.
[128]
Since everything is in our control, we can
get maximum views at minimum cost.
[135]
First of all, set a campaign name.
[138]
You can fill anything by which you recollect
what you have run the campaign on
[145]
and the video you are promoting
through this campaign.
[147]
The next is bidding strategy.
[149]
Here, you have to select how you want to pay.
[151]
Select to pay on a per view basis.
[153]
There will be two options, maximum
cost per view, and cost per impression.
[160]
What's the difference between the two?
[161]
Google is asking you whether
you want to pay per view,
[164]
e. g. 10 paise per view,
[167]
or you want to pay per impression,
[169]
for instance, your video reached 1000 people,
whether they have watched it or not,
[173]
but you have to pay for it.
[175]
Whether you want to pay for those
1000 impressions or per 1 view.
[183]
I will recommend you to select
maximum cost per view.
[186]
Then select 'Daily' in Campaign budget
[191]
and if your budget is
Rs. 100, enter Rs. 100.
[195]
The next thing is Networks.
[197]
In Networks, keep the 1st and 2nd
options ticked, and untick the 3rd one.
[205]
This will fetch you good results.
[208]
You will get more views
at an affordable cost.
[211]
You can set the language
[213]
as Hindi if you
[215]
create videos in Hindi and your
target audience speaks Hindi.
[219]
You can also select English.
[221]
Select the language that you
have created the video in.
[224]
The next is the location.
[225]
Select the location of the audience
you want to show your ad to.
[230]
You can select it country-wise,
city-wise, or even area-wise.
[237]
I suggest you to select country-wise.
[240]
India is already selected.
[242]
You can also select countries like
Pakistan, Bangladesh, and Nepal
[248]
if you want to run the
ads at a cheaper price.
[250]
Now, in Inventory type,
select Expanded inventory.
[256]
[Mumbling]
[258]
In Excluded types, tick these two
[263]
and untick 'Content not yet labeled'.
[267]
The next comes Additional settings.
[269]
In Additional settings, we get a Device option,
[273]
click on that and show your
ad to only mobile phone users
[277]
if you want maximum
views at a minimum cost.
[285]
Untick 'Tablets'.
[289]
In Frequency capping, tick
this and enter '1' in this
[294]
and select 'per month' instead of 'per day.'
[298]
This is the number of times you want
to show your ad to one person.
[302]
Show them once. Don't irritate them
by showing them ads repeatedly.
[308]
Now the campaign has been created.
[310]
The next thing we have
to create is the Ad group.
[313]
In Ad group, select the audience
that you want to show ads to
[318]
based on their age, gender, etc.
[321]
There are more such
things that we will select.
[325]
We will set the name of the Ad group later.
[327]
First, come to the Demographics.
[329]
In Demographics, you get the option to
choose the age group of the viewers,
[333]
their gender, parental status,
[336]
household income, and many more options.
[340]
This depends upon what
your video is about, and
[344]
your video is for which
age group and gender.
[347]
You can select it according to your video.
[351]
I personally target
[354]
these two age groups, 18-24 and 25-34.
[360]
The next thing is the Audience.
[362]
Select the audience that you want to target,
[365]
what their interest must be and what they do.
[370]
If I... if you see in the Browse module,
[374]
you will get the option in the Affinity module.
[377]
You will get various types of audiences.
[379]
For instance, in technology,
[381]
we get ample options in technology
[384]
like mobile enthusiasts,
social media enthusiasts,
[388]
and technophiles, which means those
who are interested in technology.
[391]
You will get more such options.
[393]
You can target people
according to their interests.
[398]
So, you can target them accordingly.
[399]
It depends upon you and your content.
[401]
Target your audience
according to your video.
[406]
If I were to select, I would select
social media enthusiasts
[412]
because my content is mostly
related to social media.
[414]
Skip Keywords, Topics, and Placements.
[419]
Next comes Bidding.
[421]
This is very important.
[423]
This is what you want to pay per view.
[428]
Many people will keep it high,
and many will keep it low.
[431]
If you are running ads at the
beginning, keep it at 0.10
[436]
As I have entered 10 paise,
[438]
I am telling Google that I will pay
a maximum of 10 paise per view.
[442]
I want 1 view under 10 paise.
[445]
If Google can do it, it will be
great, I will get response.
[448]
But, if you don't get response on your
campaign and view on your video,
[453]
then you should increase it a little.
[455]
And if you get a lot of views, you can
decrease it a little to save some money.
[460]
You should start with 10 paise.
[461]
Then, search for the video
that you want to promote.
[466]
You can copy the video link directly
from your YouTube channel
[473]
'Get shareable link'
[474]
and you can paste it here.
[477]
It's done!
[478]
You will get two types of ad formats,
[480]
first, the In-stream ad and the
second is video discovery ad.
[484]
In-stream ads are those which
appear before playing a video,
[487]
which can be skipped after 5-10
seconds by clicking on 'Skip ad'.
[491]
We will not run those
ads as they are costlier.
[495]
We will select the Video discovery ad.
[498]
Then you will get the option to
choose the headline of your ad.
[503]
This video's headline is "How to get 1000
subscribers and 4000 hours watchtime?"
[508]
If I copy and paste the same,
[511]
it won't work because Google doesn't allow
to add emojis and the name of any brand.
[518]
We can't add 'YouTube', or 'Instagram'.
[521]
No brand's name should be there
in the headline or the description.
[526]
You can write it incorrectly.
[527]
You can write 'YouThube'.
[529]
Oh! I am sorry.
[529]
You can write 'YouThube',
[532]
or,
[535]
for Instagram,
[536]
you can write 'IG',
[541]
or 'Insta'.
[542]
Likewise, you can write wrong spellings
[545]
or you can also twist the word a little.
[550]
After getting all this done... let
me remove 'YouTube' from here.
[554]
After getting all this done,
come to the description.
[556]
No brand's or company's name
should be there in the description.
[561]
Everything has been set.
[563]
In 'Add name' you can set anything.
[568]
Let's copy its name.
[570]
Personally, I do the same.
[572]
Then click on 'Create campaign'.
[574]
Your ad will be shown like this.
[577]
It will be shown like this on Search.
[579]
It will not be shown on the desktops,
because we aren't running ads on desktops.
[582]
These are the available impressions.
[585]
Your ad may reach 150 million people.
[588]
Your ad may be shown to 150 million people in
their feed, or when they search for something.
[595]
According to the budget of Rs. 100, that
we have set, you may get this many views.
[602]
The cost per view will be 5-10 paise.
[605]
But, this data is estimated, not the exact.
[608]
This may fluctuate as this is estimated.
[611]
The next step is to simply
click on 'Create campaign'.
[615]
After clicking on this,
[618]
our campaign will be sent for review.
[620]
After the review and approval, see whether
you are getting views and impressions
[627]
on the campaign or not.
[629]
If you are not getting
impressions, increase your bid,
[633]
and if you are getting it
excessively, decrease your bid.
[636]
That's it! If you are facing any problems,
let me know in the comments
[640]
I will provide you with the
solution to your problem.
[643]
If you are watching the video till
now, make sure to like it, brother.
[646]
If you have not subscribed to
the channel yet, do subscribe.
[649]
A lot of people just watch the
video and do not subscribe.
[654]
It's not fair.
[655]
I'll see you in the next video. Till then...
[659]
Ta-ta!
Most Recent Videos:
You can go back to the homepage right here: Homepage