A Value Proposition Template to Capture your Value Proposition Canvas results - YouTube

In a previous video we went through a value proposition

outlined today

we'll walk through an actual value proposition template a fill in the blank template to help you fill out your

Unique value proposition and we'll provide a link to a Microsoft Word document

With the template in it, so you will be ready to go. Hi

I'm Steve Morris and I use this startup SOS channel to provide practical how-to advice for first-time entrepreneurs. Today's topic a

fill-in-the-blank

value proposition template in that previous video

We went through a basic outline of a value proposition and real quickly. It starts with who is the customer

What's the job to be done the pain they're trying to avoid and the gain they're trying to reach in getting the job done

What are the features that you believe map on to getting the job done?

Relieving the pain and delivering on the gain

Why do you believe customers are dissatisfied today with existing solutions?

And why do you believe they will prefer your solution and finally?

What's the value the customer will associate with your solution? What do you believe they will actually be willing to pay

So those are the basic

Hypotheses that you need to test in your value proposition now

Let's walk through a fill in the blank template to complete your value proposition

It starts with the customers

Our customers are and fill in the blank describe the customer segments of all the possible customer segments

you could address what segments will you address first and then continue with the sentence our

customers who need to now describe the job that they have to get done and then describe the

potential gain, they seek that makes this important to them is

Fill in the blank describe that gain the pain relief that makes this important is fill in the blank

What is the pain that customers want to avoid in getting the job done?

well

and then our target customers are dissatisfied with existing solutions because and

State exactly why you believe they're not

Happy they're not satisfied with solutions that are out there today

Now that's a great start on the hypotheses that you're going to test but there are of course a few more

You need to then describe your solution. So our solution is fill in blank

It delivers on the job to be done

Which was just described above and then fill in the features fill in the blank with the features that you believe

Deliver on the job to be done, but it also delivers the desired gain

Which was again just described above then fill in the features

how did the features of your product deliver on the gain the customer wants to attain and

It delivers the desired pain relief by again describe the features that specifically deliver on

The pain relief customers are looking for

Then state that customers prefer our solution because and fill in the blank what really is that the driving?

reason the customers you believe will prefer your solution and

Then we make money by then describe essentially your revenue model. How do you make money?

Are you charging for your product? Are you judging a subscription fee? Are you taxing a transaction?

How are you charging the customer and then fill in the information on what they're willing to pay customers are willing to pay

What?

for our solution

That's of course is the final key hypothesis that you need to go out and test and with that you have captured

your entire value proposition and you are ready now to go out and talk to customers to

Test your unique value proposition

I hope that fill in the blank template makes it just a little bit easier to get over the hump and get your value proposition

Captured and that's a wrap for this video describing the value

Proposition template if you haven't yet, please click the subscribe button to subscribe to the channel

It's just right down in the corner. And if this was helpful, please click the like button and share it and leave a comment

We'd love to see your feedback and your questions and keep in mind, of course

there's a series of videos we've done on value proposition that you might want to check out and then

Upcoming series on the broader topic of your business model and capturing the entire business model to test that

Links to some of those videos will appear right here and we hope you check those out

That's it. Thank you very much for watching