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Instantly Increase The CTR on Your Facebook Ads and Pay Way Less Per Click - YouTube
Channel: Andrew Hubbard
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in this video you're going to learn how
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to dramatically improve the
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click-through rate on your facebook and
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instagram ads now specifically i'm
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talking here about the link
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click-through rate which means when you
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apply what i'm going to show you you'll
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have a lot more people actually clicking
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the links in your ads which is going to
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lead to more leads and purchases for
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your business these are things that i
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now apply to every single ad that i roll
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out because it's shown to increase our
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click-through rate by up to 200 percent
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so these things really do work and
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you're going to want to follow through
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the video and make sure you apply them
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to every single ad that you roll out as
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well and remember if you like this video
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make sure you tap that thumbs up makes a
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huge difference to the channel and i
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really do appreciate it and if you want
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to hear more from me hit subscribe hit
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that little bell and you will get
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notified whenever i release a new video
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on facebook and instagram advertising
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okay the first technique i'm going to
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talk about to increase your
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click-through rate is to improve the
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first three lines of your ad copy on
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facebook now when you see an ad in the
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news feed they only actually show the
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first three lines and on instagram it's
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actually less it's one to two lines that
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they show before the user has to click
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the see more button to expand the text
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and read the rest so those three lines
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really really count if you don't do a
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great job of writing compelling copy
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that creates an open loop and gets
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people to want to click that see more
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button then they are simply going to
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continue scrolling past and they will
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never read your ad and if they don't
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read the ad then of course they're never
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going to click your links so there are
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two ways that you can do this i'm going
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to give you right now the first one is
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to be very direct and tell the end user
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exactly what they're going to get what
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they're going to experience or how
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they're going to feel after they click
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the link and do whatever you're asking
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them to do in your ad now this sounds
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obvious but so many people when they try
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to write copy they try to be really
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clever and they open up with these fancy
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lines and you know try to get into a
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story but sometimes it's just better to
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be direct and you do that by making a
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big promise right off the bat let's use
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a golfing example you could be really
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direct and just say something like learn
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how to take five to ten strokes off your
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golf game today by making one simple
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change here's how you can see that
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example is super direct it tells them
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exactly what they're going to get when
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they're going to get it because we said
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today and then here's how and then what
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you would do is put the rest of your
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copy down underneath so that they have
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to click that see more button to
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actually learn how you're telling them
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exactly what they're going to get you're
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generating a lot of interest and
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compelling them to click that see more
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button the other way you can do this is
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to make a claim that goes against a
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common belief that your audience has so
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again let's apply this to golf a common
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belief is that to hit the ball further
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you need to swing the golf club faster
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you need to increase your swing speed so
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we could say something that contradicts
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that like this
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here's a simple technique to add 50
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meters to your drive today using the
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exact same driver that you're currently
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using and without increasing your swing
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speed so you can see in that example
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we've actually combined two different
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things we're talking about a big promise
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and then we've mentioned something
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that's a common belief and we've pushed
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back against that so people are going to
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be really interested like hey is this
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actually possible to increase my drive
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without increasing my club so are they
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going to be interested they're going to
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click that read more button which is
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exactly what you want them to do because
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then they can read the rest of your copy
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and hopefully click your link okay
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moving on to the next tip and that is to
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customize your ad copy for instagram and
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for other placements so one thing that i
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actually recommend you do and that most
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people are doing now is using the all
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placements option at the ad set level
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that means that facebook will run your
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ad on all of the different placement
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options meaning facebook instagram
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instagram stories facebook stories and
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everywhere else the problem with that
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particularly with instagram is that if
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you put links in your ad copy people
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can't actually click those links on
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instagram the only way they can click a
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link on instagram is by clicking the
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call to action button that is associated
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with the ad if you have ad copy that
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says hey click this link to get my thing
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and you put the link directly in the
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copy people on instagram can sit there
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and tap it all day long and it's not
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going to take them anywhere so the
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problem with that is it leads to
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confusion from your potential leads and
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customers and they end up not clicking
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at all so what you want to do is create
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custom copy specifically for instagram
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now this does not mean that you have to
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go out and create different ad sets some
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targeting facebook and others targeting
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instagram so you can customize the ads
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in each what you can actually do now is
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at the ad level you can go down and you
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can customize your creative and copy
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based on placement so what i recommend
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doing is go in write your ad copy then
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go in and customize the text for
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instagram specifically remove the links
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from the copy and instead tell people to
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click learn more or click whatever your
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call to action button in your instagram
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ad says instead of having a link
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directly in the copy because that just
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won't work doing this one simple thing
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really helps increase the click-through
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rate on your instagram ads and of course
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that boosts the overall click-through
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rate on your ads in general if you're
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using the all placements option i know
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it sounds like a really simple tip but
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it works moving on to the next one thing
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i want you to try here is putting links
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throughout your ad copy so what's going
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to happen is your ad is going to be
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shown to thousands if not tens or
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hundreds of thousands of people each of
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those people have slightly different
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preferences some people like to read a
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lot and they will read the entirety of a
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piece of ad copy before they make a
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decision whether or not to click others
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they like to read one paragraph at most
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maybe before they make a decision to
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either keep scrolling or to click your
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link so what you don't want to do is
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write one big long piece of copy and
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then at the very bottom have a call to
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action that says click this link to get
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the thing you want to have copy that has
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a link right near the top a link in the
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middle and a link at the end because
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that's going to cater for all of these
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different readers and their particular
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preferences you will get a higher
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click-through rate simply by doing this
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and make sure that it makes sense when
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you do it so don't just put random links
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and stick them anywhere make sure that
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the copy flows in a way that you can
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actually have a little call to action
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and say click here to get all the
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details click here to get the thing and
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do that throughout so make sure that you
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put links in multiple places and that
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they make sense and that you've written
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the copy in a way that you can actually
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have call to actions that flow into
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those all right which leads me to the
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next one which is improving the strength
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of your call to action it's really easy
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to write a piece of copy and then simply
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use a call to action like click here to
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learn more and then the link or click
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here to get all the details and then pop
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the link in that's a really weak call to
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action though okay you can really do
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better and when you do improve that call
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to action it will improve your
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click-through rate so rather than click
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here to learn more or click here to get
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all the details you should try
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incorporating the benefit or the end
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result into your call to action so again
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let's go with a golfing example i don't
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know why i'm going with golf because i
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don't play golf but hey it works so if
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our ad is saying something like we're
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going to help you improve your drive
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distance by 50 meters then at the end of
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the copy we could put click here to
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learn more but if we want to strengthen
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that we could say
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click here to add 50 meters to your
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drive distance today and then have the
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link that's a much stronger call to
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action and even though it sounds like a
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simple change and you think well how
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could a few words increase my
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click-through rate it does people are
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much more compelled to click that if
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they think well if i click here i'm
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going to increase my drive distance by
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50 meters today versus just click here
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to learn more or click here to sign up
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people don't like signing up for things
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they want the end result they don't want
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to enter their details they do it only
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because they want that end result so
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instead of saying click here to sign up
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click here to learn more make it a
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compelling call to action now again just
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another quick reminder if you're
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enjoying this video tap that like button
[443]
makes a huge difference to the channel
[445]
and i really do appreciate it and if you
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do want to hear more from me hit
[448]
subscribe and hit that little bell to
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get notified whenever i release a new
[450]
video okay moving on to the next tip now
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this one isn't actually related to ad
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copy but it makes a huge difference as
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well so if you notice that your link
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click-through rate is low but your
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click-through rate all is also low
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meaning your click-through rate all is
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below three to four percent then that
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could be an indicator that people aren't
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actually stopping and looking at your ad
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at all so they're not even starting to
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read the copy now the way to fix that is
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to improve your creative meaning your
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image or your video
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because if people aren't clicking on
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your ad at all meaning they're not even
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clicking the see more button they're not
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clicking the like button they're not
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commenting or anything like that then
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then obviously not going to go through
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and click the link so to fix this
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problem you need a image or a video that
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does a better job of grabbing the
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attention of the right person now there
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are lots of ways to improve your ad
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creative and it is arguably the most
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important part overall of your ad so you
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really want to make sure you put the
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time and effort into this it's actually
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a whole different topic in itself so
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i've created another video for you right
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here that you can click to go and learn
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how to create really compelling ad
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images that are going to grab the
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attention of the right people and get
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them to actually start reading your ads
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and then obviously clicking so make sure
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you check that out now i hope you've
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enjoyed this video until next time i'll
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see you soon bye
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[Music]
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