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Why Credit Card Fraud Hasn't Stopped In The U.S. - YouTube
Channel: CNBC
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Credit card fraud remains the most common type of identity theft in the
U.S., accounting for over 40 percent of all identity theft reports.
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A total of 271,823 cases were reported in 2019, more than doubling from
the numbers reported in
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2017. You feel violated.
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Anger. There's anger.
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For me, there's anger.
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Some of the other people I talked to are afraid.
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I just get mad.
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I get mad. Somebody some clown stole from me.
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This is big business. These are organized crime rings that are behind the
vast majority of this fraud and their operations are
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industrialized, they're automated.
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The Federal Reserve Bank of Atlanta estimates that over 75 percent of
consumers in the U.S.
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have at least one credit card and that card fraud losses in the U.S.
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amounts to a little more than a dime for every one hundred dollars they
spend.
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We really do have a big problem in the U.S.
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We are big targets.
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And part of it is because we let our guard down and we're not quite as
secure with our payment information because we like convenience.
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Our estimate was that at the end of 2020, the U.S.
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was seeing about 11 billion dollars worth of loss due to credit card
fraud.
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The vast majority of that is online.
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So why is credit card fraud so hard to stop in the U.S.
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and how detrimental is it to the U.S.
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economy? Credit card fraud occurs in one of two ways: card present or
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card not present.
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For years, card-present frauds were the most popular type of card frauds
where perpetrators were presenting stolen or counterfeit cards in order to
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make a purchase. Most credit card fraud nowadays, however, are
card-not-present, usually involving online or over-the-phone
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exchanges where physical card doesn't have to be presented.
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Card-not-present fraud is very easy to commit.
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So all you need to do is make a fake identity and steal a credit card
number and you're in business.
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Then you can start committing card-not-present credit card fraud.
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If you're going to commit fraud in a card-present world, you need to get
something that can duplicate a card, you have to buy the plastic, you have
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to learn how to copy that chip.
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It becomes very complicated.
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Whereas, card-not-present fraud, you know, even kids can do it.
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It's so easy. There are numerous ways that criminals can gain access to
your credit card information.
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It can be as simple as looking over your shoulder while you're making a
purchase or as complex as a massive hacking operation like the 2017 Equifax
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security breach that involved more than 200,000 credit card numbers.
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To make matters worse, criminals are getting smarter and more high tech
every year.
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The Dark Web and cryptocurrency has essentially provided a platform for all
the different
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pieces of the fraud ecosystem to interact and grease the wheels.
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Equally vulnerable re all of the small businesses.
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Your local pizza chain or your dentist.
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All of these people that are also collecting your payment data, you know,
they don't have necessarily these big I.T.
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departments to make sure that their infrastructure is secure.
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And actually, the organized crime rings love to pick on these little guys
where you can get 2000, 5000 card numbers with
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a single breach. Criminals, however, aren't the only ones responsible for
credit card fraud.
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In recent years, companies have seen a massive increase in what's known as
friendly fraud.
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That's fraud committed by ordinary consumers out of a mistake made
possible by the rise in e-commerce designed to make purchasing easier than
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ever. Companies like Google and Apple and iTunes, 80 percent of the fraud
that they see is actually this
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friendly fraud.
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So it's where consumers are just calling in.
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They don't necessarily recognize the transactions.
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These could be transactions performed by accident or even by their children
without the cardholders' knowledge.
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Should that be considered fraud and who is liable for the cost?
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That is a huge problem that the industry as a whole is facing is what are
we going to do about all this friendly fraud?
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According to the most recent Nielsen report, payment card fraud losses
reached nearly twenty-eight billion dollars worldwide.
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The United States alone is responsible for more than a third of the total
global loss, making America the most card fraud-prone country in the world.
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Part of it is that we are a very rich country, and part of it is because we
let our guard down and we're not quite as secure with our payment
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information because we like convenience.
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The economic cost of card fraud goes far beyond the cost of legally
purchased merchandise.
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Businesses often spend millions to protect themselves from fraud, buying
software, and hiring security experts to monitor transactions.
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Fraud is kind of like an arms race.
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Whatever technology is being implemented, the fraudsters will eventually
figure out a workaround so you have to be constantly investing in those
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technologies and that is the cost of doing business.
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And in fact, there's a bunch of different companies out there that
estimates anywhere between 10 to 20 cents out of every hundred dollars is
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spent on fraud prevention tools and filed lawsuits.
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When a card fraud is identified or reported, what kind of fraud was
committed determines who is responsible for the chargeback.
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For card-present, it's usually the bank that has to bite the bullet.
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However, with more prevalent card-not-present crimes, it's the merchant
that's responsible for the chargeback.
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Unfortunately, this includes small businesses that might not be able to
afford such a loss.
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Chargeback fees can often range from $20 to $100 per transaction in
addition to the cost of product or service.
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So for a big business, they can absorb a loss, even a pretty significant
loss.
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So if I have $10,000 worth of fraud in a month, big company might go
"Ouch".
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You know, it might hurt their bottom line, but it really won't affect the
business that they have.
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If a small one-shop business or a restaurant all of a sudden has a $10,000
loss, that could be the difference between making payroll and
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not making payroll for that company.
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There are several regulations designed to protect consumers from incidences
of credit card fraud.
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The Fair Credit Billing Act allows consumers to dispute any charges in
their statements.
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The Clectronic Fund Transfer Act and Truth in Lending Act, more commonly
known as regulations E and Z, are also designed to protect consumers from
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fraudulent charges and potential billing errors.
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The amount was fourteen thousand and some dollars, it was a big amount.
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I didn't lose one penny.
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US bank did everything right, including denying all the fraudulent
transactions so they were attempted but the transactions never went
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through. I didn't lose anything.
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However, experts say there just aren't enough regulations protecting small
businesses from chargebacks caused by fraudulent transactions.
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Small businesses, they don't have these robust fraud operations.
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They generally can't afford really expensive technology that can help
assess the risk of fraud and how to control it.
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These are folks that just stood at the forefront and they want to sell
their stuff.
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Experts contend credit fraud is such a difficult problem to solve in the
United States for two reasons.
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The first issue is that credit card thefts often go unreported,
uninvestigated, and unpunished by law enforcement.
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Small businesses rarely get law enforcement involved as they rarely
succeed in catching the criminal.
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Big businesses also don't report it out of worry that it would reflect
them in a bad light.
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And a lot of card frauds go unnoticed by consumers after banks
automatically clear bogus charges.
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The reality is it's so common and it's so cross-jurisdictional that it
becomes a very difficult thing
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for law enforcement to actually go after unless it's, you know, a very,
very large fraud ring that you can demonstrate
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has done severe damage.
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OK, then it's worth putting together a multi-jurisdictional sort of task
force and going after them.
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When the fraud happened, I contacted the one person in the FBI that I knew
and we did trade a couple of emails back and forth.
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I packaged all that stuff up and sent that off.
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He said, we're going to send that to Florida, to our office in Florida.
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So he forwarded it to Florida.
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That was it. That was it.
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That's the last I heard.
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That was it. The sad fact is, if you're a credit card fraud victim or an
identity theft victim, you are on your own.
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There's not a human being, there's no law enforcement agency on the planet
that's going to help you.
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And so that's just the way it is and that needs to change.
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When asked for comment, the FBI said they look into each reported complaint
and diligently work to investigate fraud.
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However, they do not comment on specific investigations.
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The other issue is banks and big businesses who are most capable of
initiating change have no incentive to eliminate card frauds forever.
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For companies like Visa and MasterCard, they make a lot of money off of the
transactions.
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And, you know, I mentioned the fees that merchants will pay around fraud.
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There's a lot of companies that make money off of fraud.
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So when fraud happens, it increases their bottom line.
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So the players that might actually solve the problem are not necessarily
financially incented to solve the problem because they have a revenue
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stream that they don't want to disappear.
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In response to these claims, MasterCard said the company invests in
technologies, processes, and expertise to prevent, detect and resolve
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potential threats. Visa said it is focused on maintaining the integrity of
the payment network through A.I.
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technology and that merchants and banks only incur fees from fraudulent
transactions if they cannot meet standard thresholds for fraud prevention
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over time. The problem, however, is getting worse, Nielsen report
estimates that card fraud losses could climb above 40 billion dollars
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worldwide by the year 2027.
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The Covid-19 pandemic is also playing a major role in the explosive growth
in card fraud activity.
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So the attacks are currently not being successful, but the number of
attacks has increased.
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What happens in every economic downturn, though, is that the attacks do
start to become more successful.
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And so over the next two to three years, I fully expect credit card fraud
numbers to increase in a pretty meaningful way.
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Most companies are looking toward technological solutions to solve credit
card fraud, like machine learning or the EMV chip.
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The effect of the chip is that it makes point-to-point fraud, physical
fraud much harder to
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perpetrate because it's an encrypted communication.
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While some European countries have mandated a multi-authentication system
known as 3D secure that has shown promising results, chances of seeing it
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in the US is slim.
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In America, we are the one-click buy,
we-want-everything-now-super-convenient.
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And so our tolerance for adding friction to the checkout process is very
low.
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There's a lot of fear that it's going to be way too much friction and
people are going to abandon shopping carts and not know what to do.
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U.S. consumers are notoriously averse to friction.
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And so I just don't see that we're going to see any sort of mandate like
that happen here anytime soon.
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Advisers believe that educating consumers and collaboration between
merchants, issuers and shoppers are two vital steps in combating card
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fraud. Consumer awareness is certainly helpful.
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So just having basic practices like keeping an eye on your bank
statements, checking it out once a week, make sure there are no
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unauthorized purchases.
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Having the awareness that having the same set of usernames, passwords
across all of your online relationships is not a good idea.
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However, most experts also agree that the US is far from ending card fraud.
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Ok, here, let's be depressing for a second.
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I don't see it being solved under the current construct.
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As long as there's data breaches, there's going to be fraud being
perpetrated and that data being monetized somehow.
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Now I can imagine scenarios where the way fraud is being perpetrated
changes dramatically.
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And so it may look very different.
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But, you know, as long as money is being transferred digitally, it's going
to be trouble.
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