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The NIGHTMARE NFL Financial Advisor! - YouTube
Channel: Pablito's Way
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Riches to Rags
The NFL is no stranger to scams, rip-offs,
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and deceit.
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Sports Illustrated estimates that 78% of NFL
players will go broke within three years of
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ending their career.
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Enter Jeff Rubin, a financial advisor, and
money manager for NFL players.
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He promised to manage their millions, helping
them spend it wisely on bills, investments,
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and insurance.
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Instead, he squandered their money, costing
35 NFL stars over 40 million dollars.
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How did so many athletes play right into Rubin’s
poor investment choices?
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And a better question is, did he know it was
a scam?
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Player Investments
78% is a staggering number, and while not
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all of these players go broke from scams,
there are plenty of examples from NFL history.
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In some cases, it was the players themselves
who scammed their teammates.
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One famous example is Terry Orr, who convinced
his teammates to invest $50 thousand dollars
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into an already defunct company.
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Orr was eventually busted and spent 14 months
in federal prison.
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A common reason why these NFL players go broke
so early on is poor financial management.
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The league itself has been criticized for
not providing adequate financial services
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for players and their newfound wealth.
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Players often go from a minimum wage lifestyle
to millions of dollars in their bank account
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overnight.
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With no proper financial literacy, how is
a player expected to manage all that money
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properly?
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Tank Black
To fully understand why so many players trusted
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Rubin, you must know the story of Tank Black.
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Black started his career at the University
of South Carolina coaching football.
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After a successful coaching career, Black
decided to start a sports management company.
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Professional Management Incorporated (PMI)
was a sports marketing agency that helped
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college athletes market themselves to professional
teams.
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Black's company grew, quickly amassing a client
list of over 50 NFL players.
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As the business grew, so did the opportunities
for Black.
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In 1997, PMI hired James Franklin Jr. to manage
company assets.
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In addition, Franklin provided financial management
services for the clients of PMI.
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Shortly after Franklin started his career
with PMI, he pitched a company, Cash 4 Titles,
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to Black.
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Cash 4 Titles was a high-interest title loan
provider.
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They would offer loans to low-income individuals
in exchange for their car title as collateral.
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Eventually, news broke that the company was
actually a Ponzi scheme.
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Both Franklin and Black were receiving commissions
for every client convinced to invest in the
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company.
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As a result, Black was sentenced to 82 months
in federal prison on money laundering and
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wire fraud charges.
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He ultimately scammed more than 20 NFL and
NBA players out of 12.5 Million dollars.
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Jeff Rubin
This is where Jeff Rubin steps into the picture.
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While Black was scamming Athletes left and
right, Rubin was a student at the University
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of Florida.
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The University of Florida is known for having
produced some of the biggest names in NFL
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history.
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One, in particular, was Jeff Taylor.
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Taylor, at the time, was represented by Black's
company PMI. Rubin had befriended Taylor while
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at the University of Florida.
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When Taylor approached Rubin to ask for help
evaluating the Cash 4 Titles deal, Rubin identified
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the entire thing as a Ponzi scheme.
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Rubin blew the doors of Black's scam earning
the golden key to the NFL players.
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They trusted him as someone who had their
best interests in mind.
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Unfortunately, he had a plan of his own.
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Rubin Insurance
After graduation, Rubin landed a job with
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Northwestern Mutual selling life insurance
policies.
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However, his newfound NFL connections granted
him access to players with money to spend.
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These players didn't need life insurance policies
but trusted Rubin when he told them they did.
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These policies, while legal, were sold deceptively
to players.
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First, Rubin would receive a commission between
$80,000 - $120,000 per policy.
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This was an upfront payment and incentivized
Rubin to sell more policies.
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That said, these policies were not sold with
NFL players in mind.
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The terms were often short.
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By the time a player needed to file a claim,
the policy would have already lapsed.
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Why does a healthy, 20-something-year-old
NFL player need a life insurance policy?
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They don't.
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The only person gaining any real benefits
was Rubin.
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Rubin then founded Pro Sports Financial with
business partner Mike McIntyre.
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Pro Sports Financial was in charge of the
players' money.
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They'd use it to pay the players' bills, rent,
mortgages, and other expenses while the athletes
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focused on playing and training.
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They even run errands for the players like
grocery shopping.
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Center Stage Casino
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There were several red flags that someone
should have noticed.
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The first was when Rubin linked up with Ronnie
Gilley, the lead developer of the Center Stage
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casino project in Alabama.
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Center Stage was marketed to investors as
a bingo hall, bed & breakfast, restaurant,
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high-end club, amphitheater, and gambling
hall.
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Rubin, however, wasn't brought into the project
until word on the casino spread around the
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then-Washington Redskins’ locker room.
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Players like Santana Moss, a client of Rubin's,
introduced him to Gilley, thinking he could
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help with the casino project.
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The Casino was in its bare-bones stage when
Rubin and a few NFL investors came on board.
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To show off its potential, Gilley flew them
out to Victoryland, an already thriving bingo
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casino owned by Milton McGregor.
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Rubin was blinded by the potential.
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With his skilled persuasion, Rubin convinced
35 NFL players to commit over $43 million
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dollars in investments for development.
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Rubin deceived players by showing artistic
renderings of what the development would look
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like after their cash infusion.
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Unfortunately, players never saw their investments
come to fruition.
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Red Flags
As mentioned earlier, many red flags should
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have caused NFL players to be cautious.
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First, Rubin had a degree in exercise science—not
in finance.
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At best, Rubin had a basic understanding of
money management.
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In 2003, Rubin was investigated by NFL player
Barrett Green for allegedly mismanaging his
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money.
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While they did find facts to support Green's
claim, nothing was done.
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In 2004, Rubin settled with financial regulators
over another $119-thousand claim filed against
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him by Johnny Rutledge.
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Rutledge, another NFL player, claimed Rubin
falsified his signatures on an insurance document,
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costing him the 119-thousand.
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Rubin settled with Rutledge out of court,
but Rutledge's agent, who referred him to
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Rubin in the first place, continued to trust
the scammer.
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Rosenhouse Brothers
The most popular sports Agent in American
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is Drew Rosenhouse.
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With clients such as Rob Gronkowski, Tyreek
Hill, and Terrell Owens under his wing, Rosenhouse
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has represented some of the biggest stars
in NFL history.
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However, he and his brother, Jason, fell victim
to Rubin's charm.
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They'd recommend their clients to Rubin since,
as far as they knew, he was a trustworthy
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guy.
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Terrell Owens eventually filed a $6.5 Million
lawsuit against Rosenhause.
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Owens alleges that Rosenhaus recommended he
use Rubin as a financial advisor.
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Shortly after following the advice of his
agent, T.O noticed his money had been unwillingly
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invested into Rubin's Casino project.
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18 of the 35 players Rubin got to invest in
his Casino were Rosenhause clients.
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Real Estate
Outside of money management and bankrupt Casinos,
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Rubin helped four NFL players purchase multi-million
dollar mansions between 2004 and 2006.
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At the time, Rubin was working with a builder,
Michael Friend, who had previously been convicted
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of felony fraud before his construction career.
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While no official fraud was ever found related
to the mansions, the nature of Rubin and Friend's
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dealings was deceitful.
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Plaxico Burress, infamous for shooting himself
in the leg at a Florida nightclub, purchased
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a home from Rubin and Friend in the Lighthouse
Point neighborhood for $3.99 million.
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Clinton Portis purchased his home in the same
neighborhood for $4.1 million.
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Santana Moss spent $5.2 million on his home.
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Jevon Kearse, the last NFL player to buy a
home in the neighborhood, spent a whopping
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$6.2 million.
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Rubin only purchased his house for $2.8 million,
which was 30% less than Burress and 55% less
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than Kearse.
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It's thought that Friend cut Rubin a deal
on his house if he could sell the remaining
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homes to his NFL clientele.
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He was successful and sold those homes way
above market value to the players that trusted
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him.
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By 2012, all the homes were foreclosed on
except for Kearse's.
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Casino “Investment”
The NFL has strict rules about players investing
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in gambling operations while active in the
league.
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It wasn’t all that long ago that sports
betting wasn’t in the most positive light.
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The NFL wants to protect its reputation and
prevent scandal, so it bars players from investing,
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accepting sponsorship, or owning any part
of a gambling operation.
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Even after players retire, they can still
be sued by the NFL for operating or associating
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with a gambling operation, even if the operation
is legal.
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When it came to the Center Stage, players
got around the rule because they were technically
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investing in the land the Casino would be
built on, not the Casino itself.
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Alabama, at the time, had strict laws when
it came to gambling.
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Revenue earned from bino games was to be donated
to charity, and only a small portion was allowed
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to be taken out to cover expenses.
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To mask Alabama's strict views on gambling,
Rubin and his partners made it look like there
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was huge local and political support to change
the gambling laws in Alabama, making them
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less strict.
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They'd write fake comments on articles and
make their investors believe that times were
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changing for gambling in Alabama.
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Gilley testified that he and McGregor paid
a marketing company to add supportive comments
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to pro-gambling articles online.
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Rubin’s Downfall
Rubin fell from grace as quickly as he rose.
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The construction of Center Stage was completed
in 2010.
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Two weeks after the development officially
opened, local police raided it.
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Over 691 computers and $287 thousand dollars
in cash were seized.
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The attorney general of Alabama quickly pushed
for these computers to be destroyed and the
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cash turned over to the Department of Treasury.
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After that, the bingo hall opened the next
day with paper bingo, but the loss was already
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heavy.
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While the project was being constructed, the
governor of Alabama had started the Anti-Gambling
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Task Force to shut down illegal gambling parlors
in the state.
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Rubin gambled on the fact that the governor
would not address the grey area in the law.
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Obviously, Rubin doesn't know when to fold.
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In 2008, Rubin leased a Lamborghini with the
money raised from Casino Investors.
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However, in 2010, after the curtain closed
on Center Stage, Rubin defaulted on his lease,
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still owing 73-thousand dollars on the car.
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In 2011, the Center Stage project filed for
bankruptcy.
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The project claimed $64 Million in total liabilities,
of which 43 Million was from player investments.
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Was Jeff Rubin a scammer or was he just bad
at picking investments?
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Rubin Gets Away With It
Normally, a story like Rubin's ends by pleading
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guilty to a charge such as Money Laundering
or Wire Fraud.
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However, no criminal charges have even been
filed against Rubin for anything to do with
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the Casino.
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However, in 2015, The Securities and Exchange
Commission did charge Rubin with defrauding
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his NFL clientele of around 40-millions dollars.
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Rubin eventually settled the dispute, agreeing
to pay $250,000 in penalties.
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He was also permanently barred from the investment
and securities industry.
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