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What is SEO? Search Engine Optimization Explained | SEO Tutorial for Beginners - YouTube
Channel: WsCube Tech
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Hello and once again welcome to
WsCube Tech YouTube channel馃檪
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I am Umar Tazkeer.馃檪
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We are starting a new video
series with this particular video
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which will be based on SEO
(Search Engine Optimization)
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and I will try my
best to give you
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the recent techniques, tips tricks
and other information of SEO
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**Music**
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But, you will get this video
course in the form of a playlist.
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It will be a
beginner video course.
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So, the main objective of this is that
I should focus more on the foundation
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which means that I will focus more on
clearing the foundation concepts of SEO
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because you also know that
SEO is such a dynamic field
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that new updates and
algorithms keep on coming
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and search engines keep
changing something or the other.
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So, what happens when these many
updates come in so less time
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is that the techniques
keep on changing very fast.
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If the techniques keep
on changing so fast
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then if I tell you
some technique now,
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it may stop working
after 4-5 months.
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So, our focus will be mostly on
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the techniques, tips and
tricks that are always constant
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which are working
form last 7-8 years.
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That is the base of
search engine algorithm.
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Most of our focus will
be on all those things.
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This is such a big and vast topic that even if
400-500 videos are made on it, it is still less.
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So, this is a very big topic.
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So, let's see how we can cover
these particular things in this playlist
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and provide you
maximum knowledge.
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So, let's begin.
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I will talk about the history of SEO in this
video, its introduction and its basic definition.
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So, this is very
basic topic.
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But the content in
this is very interesting.
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You will come to know some such
things that you were not knowing before.
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So, let's start.
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And we will see
when did this SEO start.
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SEO came into
picture in the year 1991
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and at this time only,
1st website was created.
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When the first website was created, at
that same time, SEO came into existence.
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But when the first website was created,
just after that in around 1-2 years,
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so many websites
were formed.
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Now, what is the meaning of the
creation of so many websites?
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If I am saying that so
many websites were created,
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it means that so much of
content came on internet.
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Now, this content is
not from single field.
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Content will be of
multiple niches.
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Today, you are finding it very easy to
find the content of multiple niches.
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You go to Google and
search it very easily.
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But think of that time when
there were so many websites
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but no one was knowing more about search
engine as its existence was not that much.
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In that case, users
used to face problems
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in accessing the content of multiple
niches on these multiple websites .
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So, where there is a
problem, there is a solution.
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So here, the need was
of structure and accessibility
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to make this content
accessible, give a structure to it
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and identify the niche
to which the it belongs.
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From here, the concept
of search engines came.
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So, the problem was
to access this content,
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the solution to remove that
problem was search engine.
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Today, if I talk about search engine
then people think of Google first.
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It is fine also because Google is
so much popular in today's time.
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It's a search
engine and I will say that
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it's not only so
much popular but also
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Google is the most successful
search engine of the world.
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But Google was not
like that in the beginning.
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Yahoo had come into
picture even before that.
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But, from here, people
came to know about SEO
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and they also came to know that
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to give a structure to the content
on the internet in the form of websites,
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we will need search engine.
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Then, the real SEO game
started in the year 1996
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when Larry Page and Brin Started building
world's most successful search engine till today.
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And do you think that
it's name is Google?
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No.
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It was not Google.
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It was BackRub.
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Very few people know that the search engine
that Larry Page and Brin had made earlier,
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its name was not Google.
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Its name was BackRub.
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Later, it became Google.
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Earlier, its name
was BackRub.
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So, the first search engine that was
made by Larry Page and Brin was BackRub.
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Later, its name became Google.
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And when Google came into
picture or when it started,
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by then people had
come to know about SEO.
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There was so much content and
people were putting the content
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and people had understood how
to deliver our content to the people.
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SEO is such a way that if I put
any content on my website,
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I can deliver it
to lakhs of people.
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But, SEO was not that
much complicated earlier.
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Today, the SEO that we see and
the evolution of SEO that happened,
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it was not that much
earlier, it was very basic.
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You had to put the keyword in the
content, title and at some other 1 or 2 places,
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it was so
random like this.
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We can say that it was
not based on any algorithm.
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If we put few keywords in the content
and if the user typed those exact keywords
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then the search engine
used to show that index page.
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And in this way,
the work was going on.
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But like this, just the work was going on somehow
and here, Google identified an opportunity.
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And Google started working
on its own search engine
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and started making its own
search engine algorithm based.
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I have written that
same point here that
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the evolution that
happened in SEO,
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the real game
started from here
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when Google saw the opportunity
and started working on the algorithms
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those who were giving values
to quality, relevancy, content, etc.
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Today also, we
understand its value.
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I have made so
many videos on SEO.
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We talk about the quality
content and relevant content.
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Whatever the user is searching, the content that
matches his intent should be present on our website.
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Only then will our
website rank and
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only then will Google rank
our website for that keyword.
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So, we talk about the quality,
relevancy and content oriented SEO.
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Google had already
understood all these things.
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And then it started building
its algorithms on the same basis.
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The algorithm updates
that it had to bring,
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it kept on bringing them
on the same basis that
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how we should rank the
websites on the search engine
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by considering quality, relevancy
and content as our foundation.
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So, from here, the real game
started that we study today also.
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Over the time, things
keep on coming,
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changes keep on coming in technology,
so updates keep on coming.
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There is nothing big in that.
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But this thing is the foundation and
you also know that it works today also.
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So, from here, we came to know 1-2
interesting things and they are:
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Google was not the first search
engine of Larry Page and Brin.
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It was BackRub that they had made
during the time of their education.
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And later, when its registration was done
and it got domain and all those things then
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it became Google.
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So, we all know that in today's date,
Google is the most popular search engine.
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So, now let's come to a basic
definition of search engine.
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SEO is a practice. Keep this thing in
mind that it's a practice, it's a process
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of increasing the number and
quality of visitors to a website
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by improving rankings in the
algorithmic search engine results.
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Algorithmic search
engine results means that
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the results that we get in the
search engine are algorithm based.
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I have told this to you
in the beginning also.
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They are algorithm based.
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So, in the algorithm
search engine results,
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the process that we do
to improve our ranking
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or the practice that we do or
the series of steps that we do
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or the initiatives that we take or the steps
that we take, that is basically called as SEO.
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So, this is the
basic definition.
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Here, I have used the word "practice" or the
steps that we take or the process that we do.
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So, there are 3 types of
pain processes in SEO.
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One is on page SEO, 2nd one is off page
SEO and the 3rd one is technical SEO.
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It's very basic.
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On-page SEO relates to the
content on your website.
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If you make any changes in
the content of your website
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so that we should rank in
the results of search engine.
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That is basically
called as on-page SEO.
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What is technical SEO?
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Technical SEO is related to
non-content elements of your website.
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It is not related
to the content.
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For example, page speed.
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Page speed is something
which is not related to content.
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But, if we talk about
on-page SEO
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then if we are putting
H1 tag in our content
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then this is
on page SEO.
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This is not technical SEO.
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Page speed is technical SEO.
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Did you understand the difference?
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Then why is off-page SEO done?
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Off-page SEO techniques help
us strengthen the influence
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and relationships your website
has with other websites.
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They are talking about backlinks
and all in technical language.
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Through backlinks, we
establish our relationships.
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So, backlinks come
in off-page SEO.
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So, in this particular video,
we saw the history of SEO,
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how it evolved, how
Google took the initiative
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and started showing algorithm
based results to the users.
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We saw the basic definition of SEO
and then, we saw the types of SEO.
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From the next video, we will try
to go in details of all these things.
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In simple language,
what is SEO?
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SEO is that technique or
those steps or that process
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through which you want to rank your
website or webpage in organic results
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based on specific keywords.
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That's it.
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The definition is so basic.
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That's all in this particular video.
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I hope that you might
have understood the video.
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Please follow the series completely.
This was the introductory video.
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You are going to get a lot of
information from this video series.
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I am telling you again that the focus will be on
this thing that your foundation must be strong
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from the point of view of SEO
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and then, when you will follow
blogs and see other videos
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then you can learn a lot of SEO
on the basis of those things.
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But, if your foundation
is not strong then
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you will always have confusion
on how the things are working.
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So, the main purpose of this series is that
your foundation should become strong.
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If you liked the video then
give a like 馃憤 to the video,
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share it, comment in
the comment section
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and subscribe
to our channel.
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See you in the next video.
Until then, good bye.馃檪
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