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Is Microsoft Actually More Successful Than Apple? Microsoft vs Apple - Tech Company Comparison - YouTube
Channel: The Infographics Show
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Microsoft and Apple- both these tech giants
brought computers to the fingertips of people
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all around the world.
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Both got their start around the same time
and both became iconic worldwide brands in
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a short period of time.
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Both diversified in different directions yet
still competed fiercely for market share.
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But who delivers the better products?
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And who, out of these two, are the more user
friendly and globally compatible?
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Which of these two giants is the biggest,
the best, the fairest, and ultimately superior?
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They both have their own pros and cons for
sure, and as we will see in Today’s episode
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of the Infographics Show they each have their
own brilliant histories.
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Let’s have a look at these two tech giants
in today’s show – Microsoft Vs Apple.
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In the red corner Microsoft begun its humble
life with Paul Allen and Bill Gates who began
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working together and eventually developed
MS-DOS in the mid-1980s.
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Allen and Gates had been childhood friends
since 1972 and enjoyed nothing more than pulling
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things apart and putting them together again.
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Gates studied at Harvard while Allen got his
degree at Washington State University.
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They officially formed Microsoft in 1975,
and their DOS system rose to dominate the
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home computer market.
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Once Microsoft Windows was created the company
made its initial public offering in 1986 and
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enjoyed a sharp rise in share prices.
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Today, Microsoft develops computer software,
personal computers, internet browsers, and
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also gaming products such as the Xbox Video
game machine.
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It is the world’s largest software maker
by revenue and one of the world’s richest
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companies, creating 3 billionaires, and 12,000
millionaires among its own employees.
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And over in the blue corner are Steve Jobs,
Steve Wozniak and Ronald Wayne who founded
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Apple in 1976 and developed the Apple 1 personal
computer.
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Sales of Apple 2 saw some growth in the company
and a few years later Apple had hired a staff
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of designers and production line workers.
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Apple shares were sold to the public in 1980
and enjoyed instant financial success.
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Apple is now the world’s most valuable technological
company and true innovators in terms of product
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design and software.
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They don’t always get there first but they
normally design the product that the world
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finds the most valuable, like the iPhone for
example- not the first commercial cell phone
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by any means but perhaps the most desirable
tech product in the marketplace, and possibly
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one of the world’s most iconic pieces of
hardware.
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As their fortunes have grown both companies
have been aggressive in the art of acquisition
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and mergers.
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Microsoft has had 217 acquisitions including
Skype, Linkedin, Hotmail, Nokia phones, and
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Panda networks.
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Apple has acquired 94 companies, including
Orion Network Systems, Soundjam, Silicon Color,
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the voice control software Siri, and Beats
Electronic.
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Between Apple and Microsoft over 300 smaller
tech companies have been swallowed up.
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Apple is the current leader when it comes
to brand respectability and profits.
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But the competition doesn’t end there.
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While Apple is larger than Microsoft, is more
valuable, and has more financial clout, Microsoft’s
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stock on the exchange markets grew much faster
according to a 2016 finance journal.
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This suggests that from an investor’s viewpoint
Apple has had its day in the sun.
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In 2016 shares of Microsoft were up 26.5%
over the previous year, while at the same
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time Apple took a 18.4% decline.
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More up to date statistics tell a different
story.
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The 2018 Forbes report ranked Apple as the
number 8 company in the world with a value
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of $926.9 billion.
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Apple ranks number 96 in Assets and is considered
the world’s most valuable brand.
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Apple is also America’s largest public company.
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Microsoft meanwhile is ranked at number 30
with $750.6 billion.
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It is ranked number 56 in sales, number 22
in profit, and number 140 in assets.
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Microsoft is the world’s third most valuable
brand, and America’s 9th largest public
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company.
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So when it comes to the hard figures Apple
is the clear winner, but Microsoft isn’t
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far behind.
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Microsoft spent over twenty years leading
the desktop market with windows.
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They were a little late to the cell phone
party, but they do have some interesting new
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products such as the MS surface and Surface
Studios.
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Two companies competing for the same market
share are bound to bump shoulders in court
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now and again.
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Apple and Microsoft came up head to head early
on in a 1994 copyright infringement case whereby
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Apple tried to prevent Microsoft from using
visual graphic user interface elements that
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were similar to those used in Apple’s operating
systems.
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The court ruled that Apple could not get patent
protection for the idea of a graphical user
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interface.
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Both Apple and Microsoft, along with giants
Samsung are big spenders when it comes to
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patent protections and patent litigations-
the tech world is heavily invested into protecting
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what they create.
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According to a Stanford University survey
as much as $20 billion dollars was spent on
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both patent protection and patent litigation
in the Smartphone industry alone over a period
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of two years.
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That’s enough cash to finance eight Mars
rover missions.
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The stakes are high when it comes to protecting
your technological babies and both Apple and
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Microsoft have to keep their new technologies
safe and sound and wrapped up in patented
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cotton wool like the priceless little creations
they are.
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Perhaps the truth is one brand is not better
than the other, but they do both have their
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own domains.
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Apple has undoubtedly a superior brand respect.
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Their products are cool and people desire
them.
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Steve Jobs had a vision that computers were
not only business tools, they could be brought
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into the home, whereas Microsoft was focusing
firmly on the business office market – at
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least at first.
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Apples vision along with an excellent cutting
edge development and marketing team and the
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simplicity of their products have made Apple
appear, as a brand at least, to be the victor
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in this battle.
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They also limited the market with their own
apple store and brand specific hardware and
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software.
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Whether this is a good thing for the consumer
or not is open to debate but one has to admit
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that when it comes to branding, Apple is king.
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Apple often employs product placement in television
and feature films- audiences want to emulate
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celebrities and if they see they favorite
star using an Apple product (simply because
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Apple paid the producers of the show to use
their product) well, that’s a win for Apple.
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Apple will also supply schools with Apple
desktops to have the younger generations touch
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their products and become used to handling
them.
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Apple designs cool posters, and has a desirable
brand presence in all corners of the globe.
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In certain parts of the world owning an Apple
iPhone is almost essential, in other parts
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of the world an iPhone is a privilege.
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Microsoft on the other hand holds 85% of the
desktop market and without Microsoft we would
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have no Windows, no Hotmail or Windows Live,
no affordable products and no interchangeable
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components.
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Being tied to one brand may seem clever, but
for the consumer it kinda sucks.
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Apple has a sleek line of brand products and
has changed the way tech companies brand themselves.
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Microsoft has given the world computers at
an affordable price.
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They have made it possible for people across
the world to join in on the computer world.
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Microsoft has changed lives in a positive
way at an affordable price with no fancy branding
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tricks and gimmicks.
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In the end, it would be a shame to live in
a world where we only had one choice – Apple
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or Microsoft.
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Ultimately, it really is a personal choice.
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Do you desire a product that is cheap and
can be upgraded and adapted easily?
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Or would you prefer to be locked into one
super sleek brand?
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So just who are the winners in this bout?
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The sleek Apple or the versatile affordable
Microsoft?
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Let us know by voting in the comments below.
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As always, thanks for watching today’s show,
and be sure to watch our other video called
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– The Most Expensive Machines in the World,
and don't forget to like, share and subscribe.
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