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How to Generate Leads When You Have Little to No Traffic - YouTube
Channel: Neil Patel
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- When you have a website
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that generates dozens and
thousands of visitors a month,
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it's easy to generate leads.
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What happens if you have
little to no traffic
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to your website?
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How do you generate leads?
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Hi everyone, I'm Neil Patel
and today I want to teach you
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how to generate leads when
you have little to no traffic.
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(gentle music)
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Before we get started,
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make sure you subscribe to this channel.
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And if you're on YouTube,
click the alert notification.
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When you have a website
that's just starting off,
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it can be tough to figure out
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how to get traffic flowing to your site.
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Most of the time,
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just creating a site
won't get you traffic.
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You need to make sure that
every page of your site
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has clear search intent
and is optimized for SEO.
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However, even optimizing for SEO
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won't always get you the traffic you want.
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So here's some strategies
on how to gain more leads
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with little traffic.
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First, create lead
magnets and promote them.
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I know that you're
starting off in a business,
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you may not have a ton of
money to use for promotion.
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However, it is important to create
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some brand awareness through promotion.
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It'll pay off in the long run
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if you're doing this strategically.
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By investing in a lead magnet,
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by building solid content and awareness
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while also creating an email list,
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this will allow you to begin
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another successful form of marketing,
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which is email marketing.
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And what ends up happening
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is by getting people on your email list,
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you can continually remarket to them,
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build that trust and generate sales.
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According to HubSpot,
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99% of consumers check
their email every day.
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And over 59% of marketers
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say email is their biggest source of ROI.
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So there's a few types of lead
magnets that you can create.
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A eBook, quizzes or polls,
infographic, webinars,
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demos, contests, free
trials, special offers,
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literally the list is never-ending.
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If you think it provides value to a user,
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then great, you're doing well.
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Now you can promote these
lead magnets in a few ways.
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You can use Google
AdWords to promote them,
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Facebook ads, LinkedIn ads.
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You can also just share them
on your social profiles,
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and that'll also get you some love,
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and get you some leads if you
don't have any money to spend.
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Next, I want you to link your
lead magnets and your content.
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Creating content in your site is a must
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in today's digital marketing landscape.
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However, your goal of your content
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isn't just to get people
to read your site.
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It's also to collect
leads and generate sales.
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So why not link to your lead
magnet within your content
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at the top, within your article,
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and at the end of your article?
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Have call to actions in your blog posts.
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Most people don't do this
and this is a free way
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to gain leads as long as
your content is very valuable
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and your following basic SEO guidelines.
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See the key is, that lead
magnet needs to be related
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to that piece of content
that you just wrote.
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If it's not, it won't do well.
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Remember, 96% of website
visitors aren't ready to buy,
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but they may be willing
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to provide you their contact information
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after having read some of your content.
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Next, I want you to use strong verbs
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and write powerful headlines
to attract attention.
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If you want to create a lasting
impression in your writing,
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you have to draw attention with verbs.
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Your headline should evoke curiosity,
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and persuade people to click.
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For example, the seven
benefits of green tea,
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number six will shock you.
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Whoa, what's number six?
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You got to check out the
article to know more.
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If you can craft a great headline,
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you'll not only generate targeted leads,
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but there's a possibility
that your search rankings
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will improve tremendously as well.
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Because remember, eight out
of ten people read a headline,
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but only two out of ten
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will click through and read the rest.
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So if your headline's appealing
and more people click it,
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it sends user signals to Google
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that you should be ranking higher,
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especially if more people
are clicking on your listing
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versus the listing
that's ranking above you.
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CityCliq tested four different
versions of their webpage
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using different headlines,
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and they found that the one with the verb
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outperformed and generated a 90% increase
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in conversion rates.
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That's the power of verbs.
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Even ClickFlow which is a tool
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that helps you A/B test
headlines found that having verbs
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in your headlines also
generates more clicks.
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So you may be wondering
how to find great titles.
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Well a easy way to do this
is type in whatever keyword
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or industry that you're going
after within Ubersuggest.
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When you do this, within
the content ideas report,
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you'll see a list of all the headlines
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that other people are releasing out there.
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It ranks them based off of
social shares, backlinks,
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and search traffic.
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Typically if a headline has
all three of those things,
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it means that people like it.
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Not just Google but also people
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because people are linking
to it from their site,
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which is backlinks.
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That's referral traffic.
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Social shares means that
people are taking their time
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and sharing that article
on the social web.
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And of course, estimated
visits or share traffic
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means that Google loves it as well.
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Now the last tip I have for you
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if you're looking to generate more leads
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and you barely have any traffic,
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I want you to do one really simple thing.
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Go to Ubersuggest and type in your URL.
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Go to the site audit report.
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This breaks down all the SEO
errors you have on your website
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as well your page speed load time.
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Fix the page speed load time issues,
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this is pulled directly from Google.
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And then as for the SEO errors,
Ubersuggest breaks them down
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on the ones that have the biggest impact
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and they're the easiest to perform.
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So go after these SEO
errors and finish them
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from top to bottom.
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It's most important to try to
do the ones at the top first
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because they will have the biggest impact
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versus the ones at the bottom
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won't have as big of a impact.
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When you do this what you'll
find is you'll get more traffic
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from Google over time which
will increase your traffic
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and that will increase your leads.
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If you need help generating
more leads for your business,
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check out my ad agency Neil Patel Digital.
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If you enjoyed this
video, like it, share it,
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tell other people about it.
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Thank you for watching.
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