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Showings Done Right, Open House Success, & the Importance of Appraisals | The Rob Jensen Show #10 - YouTube
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- It's common for sellers to want an agent
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that's gonna do every showing themselves.
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And guess what?
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That's gonna cost you thousands,
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if not hundreds of thousands,
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and a potentially lower sales price
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and longer days on market.
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- [Announcer] The Rob
Jensen Company specializes
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in guard gated luxury homes
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in Summerlin, Las Vegas, and Henderson.
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Rob Jensen has served as
an expert guest commentator
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for numerous national broadcast
networks and media outlets.
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Let's see what's happening
today with Rob and the team.
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It's the Rob Jensen Show.
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- The best way to sell your home
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for the highest price possible
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is to maximize the exposure
to the highest number
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of qualified buyers in the
shortest amount of time possible.
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And that's gonna start with
marketing and then showings.
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Buyers that are interested
in seeing your home are gonna
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reach out to us and wanna
see your luxury property.
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So it becomes super important
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to accommodate showings
in a timely manner.
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And this is where I see a big mistake
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that sellers are making.
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It's common for sellers to want an agent
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that's gonna do every showing themselves.
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And guess what?
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That's gonna cost you thousands,
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if not hundreds of thousands,
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and a potentially lower sales price
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and longer days on market.
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Let me explain.
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See, successful real
estate agents are busy.
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They've got appointments,
phone calls, showings to do
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which means if a buyer reaches out,
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to that agent that's
supposed to show your home,
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and that agent's busy,
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that agent's gonna have to tell them no,
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I can not show the property.
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And guess what?
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Regardless of how beautiful your home is,
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buyers aren't very patient,
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and if that agent can't get them in
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and accommodate them rather soon,
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it's very possible that
that buyer is gone.
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And I'll tell you this,
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they're not gonna call you to tell you
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that they're gonna miss,
you're gonna miss a showing,
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you're just gonna not know about it,
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which means your home might
sit on the market longer
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and eventually sell for less.
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So it's super important to hire an agent
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with a team of support staff
to make sure all these showings
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can properly be
accommodated and done right.
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We, at the Rob Jensen
Company, have four licensed,
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salaried employees that
help with all our showings.
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I'm still on the clock too but
I'm more of that pinch hitter
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whether it's a late Friday night showing
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or super important second showing,
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I've just invested in the
team and the right people
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to make sure we serve our clients best,
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get those showings in.
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We've done all this marketing,
we wanna get these people in,
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to see your home and buy your home
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for the best price possible.
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- So when one of our buyers reaches out
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to see one of our listings,
or when another agent calls
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and wants to bring their
client by to see our listing,
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we coordinate with the
owner of the property
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and schedule a time that
works best for everyone.
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We do accommodate last minute
showings as much as possible,
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and we also confirm showings
that have been made in advance,
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to prevent any inconveniences
with last minute cancellations
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so the owner of the house doesn't have
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to leave unnecessarily.
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Once we're ready to show the home,
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we arrive 15 minutes early
to open up the house,
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turn on any lights, we
open all the blinds,
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turn on any water features.
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We love to set the music when possible
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and really get the house in
tiptop shape and ready to show.
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The perspective buyers have arrived
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and the show is about to begin.
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If the home is occupied, we make sure
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that we accompany them
throughout the tour.
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If the home is vacant,
we give them the option
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of either touring the home
with us, or going on their own.
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As we do the tour, or show them the home,
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we try to answer any
questions they may have.
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A very important piece of marketing,
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our brochures have a litany of information
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that buyers want to have
at their fingertips.
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After seeing three, four,
five homes in one day,
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it is very difficult to retain all
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of the information from showings.
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That's where the brochure
gives them all of that.
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We have pictures, lifestyle,
the feel of the home, copy.
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We have specs on the home,
as well as the layout.
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We wanna make sure that when buyers return
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to their homes, they can refer
to something that's tangible.
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That's a valuable resource
and that gives the buyers
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the tools to make informed decisions.
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- During the showing of
a property to a client,
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we're very careful to listen and focus
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on what's most important
to this particular buyer
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so we can highlight what's
most relevant to them.
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Whether it's the view, the lot,
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the living area, the kitchen.
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When the viewing is done,
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we're very careful to lock all the doors,
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turn out all the lights, put
on the alarm, and we leave.
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Then we notify the seller
that the showing is complete.
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- Once our showings are complete,
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the next step is to give the agent a call
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to see what their clients liked
and disliked about the home.
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Best case scenario, they loved it,
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they're ready to write an offer
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and if so, Rob is on the phone,
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right away, getting the process going.
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So the phone call is to find out
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where the client is at today.
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It could've been a few days
after the showing already,
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and they might have a few
more houses scheduled to see,
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or they're interested
in another home already,
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and they're ready to write
an offer on another home,
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and if so, we find out that exact address
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so that way, sellers know exactly
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what they're buying over their home.
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And we really just gather
all this information
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into one simple email.
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It includes both the initial comments
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from the showing, and all the feedback.
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So that way our sellers
are always in the loop
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after every showing and they
know exactly what's going on.
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And in the meantime, we will
continue showing your home
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and communicating and
when we get an offer,
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Rob will be in touch right away.
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- So it's like this
proverbial, you know, buyer
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that always has this
friend they talk about
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that got this great deal.
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And to me, I, it's kind of a bummer
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because usually that's, the friend is,
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never told the whole story.
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And whether they even
really, their story exists,
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or it was one of these
things that you talked about,
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like, oh they got this huge discount,
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but guess what, the home
was ridiculously overpriced
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in the first place, and
they priced back in the line
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with the market and they
were able to sell it,
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and the buyer got it at a fair price,
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but what he says are construed,
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as this great deal,
and now, you're working
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with their friend helping them find a home
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and they have this unrealistic expectation
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of what this good deal
is they're gonna get.
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- [Terry] Value isn't
necessarily percentage off.
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It's what you're getting for the number.
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- Absolutely, very good point.
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(lively music)
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- We're at our listing
at 11563 Glowing Sunset,
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Red Rock Country Club.
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I'm about to hold an open house
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and I'm excited to meet
new potential buyers
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and show them the amazing
features this home has.
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Hello, welcome.
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So just to give you a little
bit of overview on this home,
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it's 2,712 square feet,
four-bedroom, three-bathroom,
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built in 2004, full
remodel in the kitchen,
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and the list price is $935,000.
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In Red Rock Country Club, you're able
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to purchase out into the golf course
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to extend your backyard.
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In this particular lot, we
can extend up to 40 feet.
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If you chose to do so,
that would allow you
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to have full strip views
from the side of yard.
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- [Woman] Well, thank you very much.
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- Of course, any time, my pleasure.
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We're wrapping up our open house
and it was a great success.
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We had a huge turnout
and people loved the fact
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that the kitchen was completely upgraded,
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the beautiful open floor plan,
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and that view of the golf
course, it's just magnificent.
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It went so well that we've
already got offers in.
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Now that's fast.
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- Hello, I'm Rob with the Rob
Jensen Real Estate Company.
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Today, with appraiser Scott Dugan.
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Scott's been doing luxury real
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estate appraisals for how long?
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- Well the luxury market in Vegas really,
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didn't start until the mid
90s because prior to that,
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we didn't have a property
over a million dollars.
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So, I've been doing luxury
appraisals for 20 plus years.
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In the Las Vegas Valley.
- Awesome.
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Great.
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So it's very common that
buyers getting a loan,
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they have to get an appraisal
because the bank requires it,
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but when would a seller actually
want to get an appraisal?
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- Well, a seller would typically
want to get an appraisal,
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many facets, it could
be because of the fact
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that they've upgraded the property,
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and spent hundreds of
thousand dollars remodeling it
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prior to putting it on the
market or say in the recent past,
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or if it's a very unique
one of a kind property,
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there's not a lot of market data
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to help support the value of the subject.
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There's many many reasons
to get an appraisal
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prior to putting the
property on to the market.
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- Okay so let's say that seller
wants to get an appraisal
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or they get an appraisal done,
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but isn't the buyer getting the loan
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they still have to get
their own appraisal,
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they don't get to use the one you did.
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- Correct.
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They still have to get an appraisal
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for the lending purpose side.
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But the good thing about
getting that appraisal prior to,
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is it gives the seller
some additional information
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that they can use for marketing
during the selling period.
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In other words, let's say,
we have agent A and B come in
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and they look at it, and
they can't find comps,
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and then we actually have an appraisal
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that we can share with them and say,
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we've had this appraised
and this will help support
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the opinion of value for the property.
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(upbeat music)
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- And now it's time for
the question of the show.
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I wanna know if you could change one thing
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about your current home, what would it be?
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Would you add a swimming pool,
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remodel the master bathroom,
remodel the kitchen,
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I don't know, paint.
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Let me know.
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I look forward to reading your comments.
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Thanks!
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- [Announcer] Thank you for
watching the Rob Jensen Show.
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