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UNITEDMASTERS RIGHT OF FIRST REFUSAL | MUSIC INDUSTRY TIPS | TECHTIPS | WESTHETECH PRODUCTIONS - YouTube
Channel: WesTheTech Productions
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Yo! Yo! Yo! It's your boy WesTheTech and I'm here聽
to bring you another one of my personal favorite聽聽
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TechTips to help you as an artist growing聽
your craft. Alright now today we're going聽聽
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to be discussing UnitedMasters Right to First聽
Refusal policy alright. So if you're interested聽聽
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in having UnitedMasters be your distribution聽
company it's perfectly fine alright. There's a聽聽
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a number of different distribution companies to聽
choose alright. UnitedMasters probably wouldn't聽聽
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be my ideal choice and this would probably be聽
one of the main reasons why, but again it's聽聽
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completely up to you. Your independent artist. You聽
get to choose whatever path you want to go down.聽聽
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But in this video I'm going to basically go over聽
why the Right of Refusal alone is the reason that聽聽
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UnitedMasters probably wouldn't be the best option聽
for you if you're independent recording artists聽聽
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alright. So now let's go look at what the Right聽
of Refusal actually is it's actually the Right聽聽
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of First Refusal alright. Now before we can聽
discuss what the Right of First Refusal is,聽聽
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I need to discuss in what terms would that right聽
apply. And that would be through their featured聽聽
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partnership program alright. Now UnitedMasters has聽
a very interesting featured partnership program聽聽
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where they will actually submit your music to聽
different places like the NBA, ESPN, NBA 2k they聽聽
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have a partnership with NBA 2k, Twitch and a few聽
other things alright. Now the interesting thing聽聽
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that I found out when I researched about this聽
submission program is that they don't actually聽聽
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push or promote your music to these places so聽
that it get picked up. What they actually do is聽聽
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submitted to a contest alright. So they submitted聽
to a contest and those companies pick the winners聽聽
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of that contest and the winners of that contest go聽
ahead and get featured on you know their policies聽聽
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whether it's on 2k video game whether it's the聽
ESPN channel whatever so UnitedMasters aren't聽聽
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necessarily pushing your music like an actual聽
promoter and pushing it and pushing it and getting聽聽
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it in front of their faces they're basically just聽
submitting it to a contest and to be honest with聽聽
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you, most of the most of those places especially聽
ESPN and Twitch, you could actually submit your聽聽
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music directly to them, so I don't really聽
see the purpose of the partnership program聽聽
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but the key word in that partnership program聽
when it comes to the Right of First Refusal is聽聽
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the "partnership" alright. So now that I explained聽
what the partnership program is let me go deeper聽聽
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into the Right of First Refusal. So with the Right聽
of First Refusal what UnitedMasters is basically聽聽
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letting you know is that if your song were to blow聽
up through the partnership program, they actually聽聽
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have a right to refuse any other record labels聽
that you decide to go with or they have a right聽聽
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to insert themselves into the process of getting聽
signed to a record label. So what does that mean?聽聽
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Let me give you a good example. Let's say you're聽
an artist right and you're making music and one聽聽
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of your biggest dreams was to get on Aftermath聽
Records you know Dr. Dre's record label alright.聽聽
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So let's say Dr. Dre hears your song on ESPN and聽
he's like "Who is that guy? I want to get that guy聽聽
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signed to Aftermath." Dr. Dre finds a way聽
to contact you you know you go to them and聽聽
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they're like "Yo, come sign with me. I'm Dr Dre!"聽
You're like "Of course, I want to do that. I'm聽聽
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going to do that right now. And then here comes聽
UnitedMasters and they're like "No, no, no.聽聽
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We have they say so too." Alright and they could聽
simply refuse and say "No! We don't want you to聽聽
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get signed with Dr. Dre. We have to approve who聽
you get signed with." Or they could be like "No,聽聽
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no, no. You're not going to be at that table by聽
yourself with Dr. Dre, we're coming with you."聽聽
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And they actually have the right to do聽
that because of the keyword "partnership"聽聽
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alright. They are actually your partner if your聽
song blows up through their submission. Now to聽聽
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me that sounds like a record label within itself聽
alright. It's very weird that you did the song,聽聽
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you made the song amazing, the only thing聽
they did was submit it to a contest,聽聽
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you won the contest because your song was that聽
good, and Dr. Dre is calling you because the song聽聽
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is that good. But somehow now they become your聽
partner because they submitted you to the contest聽聽
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that you could have did yourself alright. To聽
me that's absolutely ludicrous alright. That is聽聽
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absolutely ludicrous. You own the song, it's your聽
song, but dealing with their partnership program聽聽
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they actually have the right to do that聽
alright. So this and foremost is primarily one聽聽
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of the main reasons that me as an independent聽
artist, I would never consider UnitedMasters,聽聽
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or I would have UnitedMasters and not deal聽
with the partnership program because I don't聽聽
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want a partner. That's the point of me being聽
an independent artist right? But if you're聽聽
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going to deal with the partnership program know聽
that that is down the pike, know that they're聽聽
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gonna have a say so when it comes to your music聽
if your music was to blow up alright. So that's聽聽
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what the Right of First Refusal is. It's in it's聽
in their Terms of Service. It's not right in聽聽
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front of you obviously. That's not something聽
they would promote, but if you go into their聽聽
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Terms of Service just look up the Right of First聽
Refusal if you don't believe me. It's in there.聽聽
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Now it's written in legal terms, so you might聽
have trouble understanding it when you read it.聽聽
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But do your research on it and you'll see for聽
yourself it's exactly what I'm talking about聽聽
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alright. I'm not making this up. I actually did聽
the research myself and that's what I found out.聽聽
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Either way, I hope this helps, thank you for聽
tuning in, and enjoy the song of the week.
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Peace!
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Alright, I hope you like the track I just wanted聽
to come back on to thank you again for watching聽聽
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the video also if you know any other artists聽
that you want to share this information to聽聽
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go ahead and share it as you please. Also go聽
ahead and click on that subscribe button below聽聽
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so you can be ready for more helpful聽
tip videos in the future. Stay blessed!
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