Celebs Who Sold Their Souls For A Paycheck - YouTube

Channel: Nicki Swift

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Celebrity endorsements are not a new phenomenon — in fact, they've been around pretty much
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as long as celebrities have.
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People in power figured out long ago that putting a familiar face to a product or service
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you're trying to sell gets results, though sometimes it can have the opposite effect
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on said celebrity.
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Rat Pack crooner Sammy Davis, Jr became a laughing stock back in the 1970s when he appeared
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in a campaign for Alka-Seltzer:
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"Plop plop fizz fizz oh what a relief it is."
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"Plop plop fizz fizz oh what a relief it is."
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But Sammy's far from being the last celeb to sell out for the sake of a quick buck.
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Nobody can blame an up-and-comer for using an established brand to widen their audience.
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But when Hollywood A-listers and legends of music start to pop up in commercials for ice
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cream and underwear, it becomes clear that some celebs will just never have deep enough
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pockets.
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Scarlett Johansson for SodaStream
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All she did was mix some plain water with bubbles and add a dash of flavor, yet instead
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of a refreshing beverage Scarlett Johansson stirred up a media storm.
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"Like most actors my real job is saving the world"
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The A-list beauty's eight-year relationship with the charity Oxfam came to an ugly end
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when she appeared in a commercial for SodaStream against their wishes.
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The humanitarian organization was unhappy that their ambassador was supporting an Israeli
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company that they claim operates illegally in the occupied West Bank.
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Oxfam said in a statement, that while they, quote, "[Respect] the independence of our
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ambassadors, Ms Johansson's role promoting the company SodaStream is incompatible with
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her role as an Oxfam Global Ambassador.
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Oxfam believes that businesses, such as SodaStream, that operate in settlements, further the ongoing
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poverty and denial of rights of the Palestinian communities that we work to support."
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For her part, Johansson came out swinging in an interview with the Observer, saying,
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"I was aware of that particular factory before I signed.
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And it still doesn't seem like a problem, at least not until someone comes up with a
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solution to the closing of that factory and leaving all those people destitute."
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which is exactly what happened in February 2016 when SodaStream closed the controversial
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factory - leaving 500 employees jobless.
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​George Clooney for Nespresso
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For over a decade George Clooney has been the face of high-brow Swiss coffee brand Nespresso,
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a company that manufactures dispensing machines to be used with their coffee pods.
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While some of the ads have been mildly amusing at best, most have been irritatingly smug,
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or just plain weird.
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As ideas dried up, the company tapped special guests, including Jack Black, Ian McShane
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and Danny Devito, who joined the silver fox for Nespresso's first-ever US commercial.
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"Nespresso?"
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"What else?"
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"Double.
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What else?"
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"Why thank you."
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But his long relationship with the brand backfired on him in 2016, when, according to the Daily
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Mail, the long term cost of convenient coffee was revealed.
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Researchers fear that as the popularity of coffee pods rises, the discarded packaging
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will end up in landfills, with experts predicting that the plastic and aluminum containers will
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take 500 years to break down.
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This left Clooney — who is outspoken on global warming and appeared on the very first
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'green issue' of Vanity Fair — in a position where he's pocketed millions at the detriment
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of the planet.
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Talk about selling your soul.
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​Jennifer Aniston for Emirates
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There's a fine line between parodying your fame and fortune...
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"How are my little triplets doing?"
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...aaand just straight up rubbing your elite status in the faces of average Joes everywhere.
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Jennifer Aniston crossed that line big time with her ad campaign for Dubai-based airline
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Emirates.
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According to Daily Mail, the Friends star was paid $5 million to become the new brand
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ambassador of the luxury international carrier, whose first class ticket for a round trip
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from New York to Dubai costs an eye-watering $25,000.
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The fact that a rich actress was promoting the jet set lifestyle wasn't necessarily the
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problem — it was the way that she did it that shocked and angered viewers.
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The ad makes a mockery out of everyone who doesn't shell out $25,000 for tickets, painting
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economy class as a hellish experience — because there isn't a lounge or a shower.
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"There's no shower?"
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"No."
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"Ha ha ha ha."
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"And you have no lounge?"
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"Ha ha ha.
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"Why are you laughing like that?"
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"Ah you're killing me!"
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Well, it turns out that showcasing how much it sucks to be poor wasn't the greatest marketing
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strategy in the world.
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As one YouTube commenter wrote, "Snobbiest ad ever.
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Talk about first world 1%'er problems."
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​Nicole Kidman for Etihad Airways
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Kidman's ad for United Arab Emirates' state-owned carrier Etihad Airways wasn't quite as in-your-face
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about the class-gap when it comes to flying.
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But Kidman found herself facing backlash over a different issue: women's rights.
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The actress clearly didn't think twice when the super-rich airline came calling with a
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blank check, though seeing as she had been a U.N. Goodwill Ambassador for women since
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2006, she really ought to have done her research.
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"Their goal isn't to improve on what's been done before, but totally re-imagine it."
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But as it turned out, the brand could have used some reimagining.
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The story caught fire when the Association of Professional Flight Attendants called for
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Kidman to step away from the company, claiming that bosses at Etihad have fired female employees
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for becoming pregnant.
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Their statement read,
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"We urge you, on behalf of the women and girls that you spoke of so eloquently [on International
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Women's Day], not to play a part in promoting Etihad Airways, a company that imposes abusive
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labor practices on its female employees and whose sole owner is a government that stands
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against the very world that you imagine."
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​Alec Baldwin for Capital One
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Alec Baldwin's involvement with Capital One landed him in the hot seat, mainly because
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he has always claimed to be such an outspoken critic of corporate greed and champion of
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progressive politics.
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When Baldwin showed up at the Occupy Wall Street protest in 2011 to show his support
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for those fighting for financial equality, he was hounded by members of the grassroots
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movement We Are Change, who wouldn't let him cross Manhattan Park without answering a few
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questions.
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According to Daily Mail, Baldwin refused to publicly endorse Republican congressman Ron
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Paul, but he did tell those gathered that the Securities and Exchange Commission are,
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quote, "totally in the pockets of the banks," ignoring the irony in the fact that he was
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currently sitting comfortably in the deep, velvety pocket of Capital One — which received
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$3.5 billion in the Wall Street bailout.
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Baldwin was labelled a "hypocrite" and a "limousine liberal" by critics, forcing him to Tweet,
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"I donated all of my fee from Capital One 2 arts charities.
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They have been gr8 partners in my support of the arts."
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"What's in your wallet?"
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​Johnny Rotten for Country Life Butter
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John Lydon was the poster boy of the punk rock movement during the late 1970s, fronting
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the musically and politically influential British band The Sex Pistols under the stage
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name Johnny Rotten.
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As the years have passed, Lydon's commitment to the punk lifestyle and what his music stood
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for has repeatedly come under scrutiny.
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Eyebrows were raised when he appeared on the UK version of reality show I'm A Celebrity…
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Get Me Out of Here!.
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But it was his 2008 ad for Country Life butter was the final nail in his punk cred's coffin.
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The commercial features Lydon reeling off several reasons as to why he might like Country
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Life butter, before dismissing them all, claiming:
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"I buy Country Life because it tastes the best."
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The fading star defended the commercial when he spoke to Camden New Journal about the backlash
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from fans, asking, "Why are they questioning me?
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What manual am I supposed to adopt?
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I'm promoting a British product which I'm very proud of."
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And speaking of products celebs are into...
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​Bob Dylan for Victoria's Secret
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As the ultimate counterculture icon, it seems inconceivable that Bob Dylan would ever do
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a commercial for anything.
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The folk legend has been annoying fans since the day he first switched to electric guitar
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back in 1965, but in 2004 he dealt his reputation its biggest blow to date when he inexplicably
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appeared in Victoria's Secret's "Angels In Venice" campaign.
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"I'm sick of love...
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"I wish I'd never met you."
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Why a lingerie line would want to intercut shots of their models with a man old enough
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to be their grandfather is anybody's guess, but Dylan got two things out of it — a pay
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day and some publicity for the memoir he released that year.
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As a fan of the man, all you can do is point to the fact that Dylan did actually state
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back in '65 that the only thing he would sell out for were ladies undergarments.
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Decade-spanning practical joke?
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Or shameless cash grab?
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You decide.
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​Kiefer Sutherland for Jose Cuervo
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Kiefer Sutherland is said to have funded his move to LA with some ad work, posing for Levi's
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in the 1980s as an unknown.
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He has admitted to having a strained relationship with his father, actor Donald Sutherland,
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at the time, and sought to make his own way in the industry.
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But by the end of that decade everyone in Hollywood knew his name, thanks to The Lost
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Boys, and Young Guns.
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Two-hundred-plus episodes of 24 later, Sutherland is recognized as one of the industry's most
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likable tough guys, an image he doesn't mind parodying for an easy buck.
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Computer maker Acer took advantage of this with their Aspire Ultrabook commercial, dressing
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him up like his Jack Bauer character and sending him into supermarkets on the hunt for the
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ingredients he needs for...cupcakes.
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"Where's the icing?"
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"Icing?"
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"Icing for cupcakes."
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"Oh!
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It's ah..
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Ah.. right over there."
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Not bad, right?
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But while you can't blame a young actor for posing in a pair of 501 jeans, or even a successful
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actor for parodying himself in a fun way, you can blame Kiefer Sutherland for shilling
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a product that almost ruined his life on numerous occasions.
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His 2013 spot for Jose Cuervo tequila plays up the brand's campaign to always have a story
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to tell.
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The actor is shown living the high stakes life — in between shots of liquor.
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Sutherland has a documented history of alcoholism and public drunkenness, making his decision
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to appear in ads for something that so clearly controls his life a total deal with the devil.
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But what does he really think about it?
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"Just don't have any regrets.
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Cuervo."
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​Kendall Jenner for Pepsi
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Advertisers will often jump on bandwagons in an attempt to make their product seem as
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relevant as possible.
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But Pepsi admitted that they, quote "missed the mark" with their infamous commercial starring
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Keeping Up With The Kardashians kid sis Kendall Jenner.
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The ad shows Jenner walking off a photo shoot to join an ongoing street protest, then handing
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one lucky officer a cold soda — which, according to Pepsi, was, quote, "[to] project a global
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message of unity, peace and understanding."
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But not many people saw it that way, with advocacy groups like Color of Change firing
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off at Jenner on Twitter.
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The reality star has failed to respond to the outrage on social media, though a source
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close to her told Hollywood Life, "She had such high hopes for it...And now she's terrified
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she will never work again or become a laughing stock."
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Pepsi pulled the ad and personally apologized — to Jenner.
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That'll probably be the last time she endorses any brands for a while — oh wait — there's
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Estee Lauder:
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"You've got enough goin on."
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