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How to Advertise a Small Business | DailyVee 537 - YouTube
Channel: GaryVee
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- Marketing and running a business
[3]
is about having a good deal on your media,
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spend your efforts and your
time, not if something's--
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Yeah!
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You got your perspective.
[13]
(crowd cheers)
[15]
I just wanna be happy,
don't you wanna be happy?
[18]
(upbeat music)
[46]
Hey vlog, this Sasha group thing
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is just gonna be really fun.
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Like, the great pleasure
of my professional career
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was helping build a
business for my parents.
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Obviously in the micro of that
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was building a small business.
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And guess what, building Vayner
Media's a small business,
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zero to 200 million,
that's a small business.
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It's really hard to help small businesses
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spend a 100,000 a year
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'cause they're scared
shitless to spend 100,000.
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It is a lot to spend when you're like
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taking home 80,000 in your salary
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but a lot of them are spending 72,000
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on Google and direct
mail and the Yellow Pages
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and the Chamber of Commerce
and all this stuff that,
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it's not dead, it's just not a good deal.
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Gonna make a little clip here
but you can keep in the vlog.
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There's a big difference
between something being dead
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and something not being a good deal.
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The actions you're running
your business with,
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whether it's Yellow Pages or direct mail
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or even Google AdWords for a lot of people
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is not a good deal
anymore as it used to be.
[109]
To me when I think about marketing
[110]
or what I'm about or why I'm pushing you
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to post organic content
on Instagram right now
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and run ads on Instagram is
'cause I think in nine years
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Instagram's not gonna be a good deal.
[120]
It'll still be here, guess
what, Myspace is still here.
[123]
Marketing and running a business
[125]
is about having a good deal on your media,
[128]
spend your efforts and your time,
[130]
not if something's dead or alive.
[132]
This is in the margins,
this is in the arbitrage.
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Is it worth it today, February, 2019?
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Are your actions worth it today?
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Or did they work in 2003
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and you're just on that repetitive shit.
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♪ Beat business in your ear ♪
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("Dream" by Nevrmind)
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♪ I got a dream, fuck I just say ♪
[156]
♪ Better for Lee, drip on fleek ♪
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♪ I got dream, yeah yeah, I got a dream ♪
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♪ I got dream, yeah yeah, I got a dream ♪
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- [Announcer] Gary Vaynerchuck,
CEO and founder of VaynerX,
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Anda Gansca, CEO and founder of Knotch,
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and Stacy Taffet, Vice President
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of Hydration Marketing at Pepsi.
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- Thanks, thanks for having us.
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So, from my standpoint it's
like, why wouldn't you use tools
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that are available to you
to drive your business?
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Social to me is a slang term
for the current state of
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where people spend their
time on the internet,
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which is all about attention, right,
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like what's the purpose of these ads?
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Like, awareness or attention is,
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that's the best part about
the Superbowl, right?
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It is going to get consumed,
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whether on YouTube the week before,
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whether during the game,
whether the next day,
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this is going to get
consumed, so that's exciting.
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I actually think brands
should really consider
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not showing it on YouTube, like,
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for five years I was all
about showing it on YouTube
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and now I'm wondering if for
next year maybe they shouldn't
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because some of the surprise elements
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are being eliminated during the game
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and I'm just kind of like
feeling like, is this the moment?
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Like, is this a tipping point
where you want to pull back?
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But it all leads to the
biggest punchline which is,
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these are businesses that
are trying to drive business
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and this is one of the
opportunities at their disposal.
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This is a cultural event,
we're having an event,
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a business event, around it.
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We don't do that for the Grammys
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or the Oscars or the NBA Finals.
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So to me, what do I think about it?
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I think anybody who doesn't have a robust
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strategy to do creative
and media amplification
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on the platforms that
dominate our mobile devices
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is in outer space in 2019.
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- Does creative really matter, you know,
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for the the Super Bowl?
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- Creative is the variable of success.
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Did it inspire or make you think
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that you want to consider
and then buy these products?
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So, you know, a lot of people know
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that I have a big passion
for volume of content,
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quantity, which our industry
believes means not quality
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which I think is silly,
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but I, for the whole decade
that I've been in this industry,
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continue to preach that the
creative is the variable
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so yes, I do believe it.
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- Super Bowl ads, one final point, Gary.
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- Buy them.
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(laughs)
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♪ They don't wanna mess with me ♪
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♪ I told 'em that carefully, ♪
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♪ I swear they be testin'
me, pull up in that 'Rari ♪
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- Solid day, this was fun.
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Always love talking about advertising.
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Excited to see how you
post produce it, brother.
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Welcome, welcome, officially and
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we'll see tomorrow, it's what we do.
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Hey guys, thank you so much
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for watching my video on YouTube.
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I wanted to jump in here at the end
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because I'm working on a
ridiculously important project
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for me and I have a funny
feeling you can help.
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If you drink wine at all
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or know anybody that drinks wine at all
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please go to EmpathyWines.com right now
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and sign up for a subscription.
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Whether it's a three pack,
whether it's a six pack,
[339]
or whether it's a whole
case of each for the year,
[342]
if you drink 36 bottles of wine a year
[344]
or give away 36 bottles of wine a year
[346]
please sign up for Club Empathy.
[348]
This project means the world to me,
[349]
I could really use your support.
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("Dream" by Nevrmind)
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