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6 Highly Effective Marketing Tactics to Promote a Product - YouTube
Channel: Learn With Shopify
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you could be offering the best product
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around but if you don't promote it
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properly your sales will definitely
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suffer there are tons of marketing
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tactics out there and i know could
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probably feel a little bit overwhelming
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like maybe you don't know where to start
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now the truth is an eclectic mix of
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tactics doesn't make for a compelling
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overall strategy what you actually need
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is focus so today we're going to show
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you how to get results fast by going
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through highly effective marketing
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tactics to promote your products and
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skyrocket your sales
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welcome to learn with shopify if you're
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just stumbling upon this video and upon
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this channel learn with shopify is the
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place where ecommerce entrepreneurs
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start to learn so if you are
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starting running growing an online
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business and you're wanting to learn
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some marketing tactics or just general
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tactics on growing your ecommerce
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business this is the place to be we have
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you know videos on how to run facebook
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ads how to grow on tick tock so if that
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is your journey right now make sure that
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you are hitting subscribe so that you're
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not missing out on any future videos but
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without further ado let's hop into the
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video
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so these next tactics that i'm going to
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talk about these are digital marketing
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tactics that actually work
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but before we dive into the specific
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tactics i think it's essential to
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understand your audience um before you
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actually go ahead and market a product
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to them so make sure that you're taking
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the time to do some competitor research
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do some market research
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so that you can choose the best tactics
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that work for you and your business and
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also make sure that you're picking from
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this list a tactic that's you know
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enjoyable for you you want to make sure
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that you're having a good time running
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your business and then you know once you
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choose that one that makes the most
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sense for your business you're gonna
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take it and you're gonna run with it
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so tactic number one is press coverage
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getting featured by a popular
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publication or a popular instagram
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account can result in a surge in sales
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especially if you share the same target
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audience so for example bay area based
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startup lark they sell self-cleaning
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water bottles and the founder justin
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wang used its innovative features as an
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angle to get covered by forbes by wired
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and by business insider so who is this
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tactic right for well if you have an
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innovative product or if you have a
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knack for storytelling press coverage
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will be right for you editors are always
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on the hunt for a good story so if you
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can make their job a little bit easier
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by presenting them with you know a
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really well told story wrapped up in a
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nice little ribbon for them then you
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might wind up in a best of list like
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this one over here or you can end up in
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an article that's written just about you
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like this one over here so how can you
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get started well you can hire a pr firm
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but if you're trying to save a bit of
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coin you can start out by checking out
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the editors of the publications that you
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would like to be featured in
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so you can begin by connecting with them
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you know you could follow them on
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instagram you could dm them you know
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chat them up a little bit start building
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a relationship this is definitely a bit
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of a more long-term strategy it's a
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longer term play but it's a proactive
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tactic rather than you know just waiting
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around hoping someone will pick up your
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story and hitting the right audience at
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the right time with the right content
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could result in a huge worse in sales
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and brand advocacy
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the next tactic is leveraging
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marketplaces so having your products
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available on marketplaces like etsy can
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be a passive yet effective way to make
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more sales so for example theresa
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mondelli she is the founder of
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restoration paints etc and she uses etsy
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to sell her home decor goods she uses
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etsy as a way to get in front of new
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customers that would have never known
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about her brand otherwise this powerful
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e-commerce business is a one-woman show
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but she makes hundreds of dollars a day
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just because etsy is helping her make
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those sales so who is this tactic right
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for
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using marketplaces is perfect for those
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that are looking to start building out
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their marketing funnels what i mean by
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that is having a presence on popular
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marketplaces can be a part of a larger
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strategy a marketplace can make new
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customers aware of your brand and over
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time you'll lead them to your shopify
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store and turn them into loyal customers
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so how can you get started with this
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tactic so start by standing up for
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popular marketplaces you should try etsy
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you should try fair those are going to
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be really good for artisans and makers
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and now amazon for example that might be
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more suitable for drop shippers
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so the next tactic is using paid
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advertising so using paid advertising
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like facebook ads or like google ads
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this can literally increase product
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sales overnight so for example ace runes
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he's the co-founder of threat heads he
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spent 200 000 in ads but he generated
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1.8 million in revenue so who is this
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right for
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this is right for entrepreneurs that
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have the capital to shell out in order
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to see big results spending thousands of
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dollars a month is not uncommon so how
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can you get started
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you can start you can literally start
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today by educating yourself on how to
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run facebook ads so you can check out
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our facebook ads for beginner video
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right up here that's just gonna walk you
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through how to set up your first
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campaign if you're not really in the
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market to learn an entirely new skill
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then you should check out some agencies
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and they will be able to help you and
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you can also work with freelancers as
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well
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all right so next tactic working with
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influencers so working with influencers
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that are passionate about your industry
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and they believe in your product and
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believe in your industry that's going to
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really help expand your audience and
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it's really going to make you some sales
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so for example amy liu she is the
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founder of beauty brand tower 28 and
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what she did was she sent out 200
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packages in the early days and she sent
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out packages to um huge youtube
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influencers she didn't even think that
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some of these people would ever talk
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about her but this one youtuber named
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nicole guerrero she posted about the
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brand and that helped tower 28 make 150
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orders overnight so who is this tactic
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right for so this tactic is pretty much
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right for anyone any product any
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industry this is one of the most
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accessible marketing tactics because you
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can work with huge influencers you can
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work with micro influencers you can work
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with huge budgets you can work with tiny
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budgets no matter who you are no matter
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what you're selling you can leverage
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influencers to help you promote your
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products and help you make more sales so
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how can you get started
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start by finding influencers across
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different platforms and you know just
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start reaching out to them send them
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products in exchange for the content
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they create or if you actually have
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budget you can you can pay them for a
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shout out and that will give you a more
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in-depth shout out
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as we've probably gathered by now
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marketing is a deep topic so if you're
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interested in learning more you know
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even you know just beyond the scope of
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this video register using the link in
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the description box i will drop that
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there for you guys and that's going to
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give you access to a free 30-minute
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webinar that will help you level up your
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marketing it's going to help you change
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the way that you actually think about
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your store's marketing funnel you're
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going to learn how to go from first day
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to for sale in this free training course
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so i will make sure to drop that link
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for you guys in the description box if
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you do want to join
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building facebook group communities
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so build a facebook group and include
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your die hard fans and your loyal
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customers you're going to want to
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include them in the behind the scenes of
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your business maybe you want to give
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them some sneak peeks or some exclusive
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perks because building a community is
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going to help foster brand advocacy and
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it's also going to foster word of mouth
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and all of this is going to lead to more
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sales so for example blumon hair paste
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has a facebook group of over 40 000
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members and they use this community to
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promote their new product drops they
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also use it as a research tool by asking
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their members what they want and what
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they need
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and then they're able to make incredible
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products with this information and
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really foster a community and increase
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their sales so who is this right for
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this type of marketing tactic is right
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for pretty much anyone anywhere but it's
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going to be especially effective and
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especially powerful if you by nature are
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a community builder so if you like to
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bring people together and you have a
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knack for you know like appropriately
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timing
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when is the right time to promote and
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when it's the right time to community
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build then this tactic will be perfect
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for you so how can you get started super
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simple you just want to start by making
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a group and inviting your current
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customers
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if you don't have customers you can
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actually invite complete strangers that
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you know might have an affinity towards
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what you're selling so if you're looking
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for these strangers you can definitely
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find them on reddit threads you can find
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them on instagram you can find them on
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tiktok you find them on youtube um yeah
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just reach out invite them and i'm sure
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they'll be flattered
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all right next tactic
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being an early adopter on new social
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media platforms so establishing your
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business's presence on new social media
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platforms before they even explode can
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be a really great way to get ahead of
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the curve and start promoting your
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products to a massive audience for
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example send a friend allows customers
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to send stuffed animal care packages
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anywhere in the world and tyler mack he
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leveraged tick tock to scale his
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business to a 5 million dollar business
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so who is this right for this is pretty
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much right for anyone as long as you
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have the patience to um like hop on a
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social media platform before it actually
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blows up so if you find joy in creating
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content then this is going to be perfect
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for you so how can you get started well
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if you're just getting on tick tock
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right now i would not consider you an
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early adopter but it might be a good
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place to start for now but you can also
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get started by you know just keeping an
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eye out on emerging social media
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platforms the key is to be ahead of the
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game here right every social media
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platform is cyclical and you know
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somewhat generational before facebook
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there was myspace and then after
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facebook there was instagram and then
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came tick tock right so we can see you
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know everything has a life cycle you
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want to keep your eye open for that next
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platform and maybe start following some
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tech publications so that you can be
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ahead of the curve
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if you don't have a shopify store set up
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yet then you are missing out shopify has
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all the ecommerce features that you need
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in order to start
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run grow your online business and we
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actually offer a free 14-day trial and
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there is no credit card required what
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shopify allowed me was to build my own
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website from scratch it's very user
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friendly there's a lot of videos and
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tutorials out there that teach you it
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has allowed my business to grow in ways
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that i could not imagine so i will leave
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a link for you guys in the description
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box if you are wanting to get started on
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your business journey so if you're an
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ecommerce entrepreneur and you thought
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that this video is helpful and maybe you
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could use a little bit more actionable
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tips make sure that you're hitting that
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subscribe button and also please make
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sure to give this video a thumbs up if
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you found it helpful that really helps
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me understand what kind of content you
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guys like but other than that thank you
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guys so much for watching and i will see
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you in the next one bye
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