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Sustainability explained (explainity庐 explainer video) - YouTube
Channel: explainitychannel
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[Music]
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This is Peter. Peter is a teacher. He's
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sure that he leads a sustainable life.
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He buys organic products at the
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supermarket, rides to work on a bike [bike horn],
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and his lights use green electricity [light ding].
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But is that really sustainable living?
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[Sliding sound, click]
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Let's go back to the beginning. Even in the 18th
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century, people were interested in the
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environment. For example, Carl von Carlowitz
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realized that you shouldn't cut
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down more trees than will grow again to
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replace them.
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[Breaking wood]
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So he had recognized the basic
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principle of sustainability.
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[Sliding]
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Nowadays,
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sustainability is seen as a global concept.
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This can be explained with the
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help of the three pillar model.
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The model is based on environmental, [Pop]
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economic, [Pop] and social considerations [Pop]
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which must always be regarded as
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belonging together. [Sliding]
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First, the environmental pillar. It includes,
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among other things, climate protection
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which is widespread. Protection of
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resources and biodiversity. [Sliding] Also,
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food should be grown organically.
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That is, we should stop using pesticides
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and farm animals should be given fodder
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produced on the farm. [Sliding] We must use
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natural resources more sparingly, too. One
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of them is petrol, which we need for our cars,
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[Car accelerates]
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but, sooner or later, this resource will be
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exhausted, so there'll be no fuel for the
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cars. [Car skids] This is why we're looking very
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hard for an environmentally friendly
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alternative, so that future generations
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will have environmentally friendly cars.
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[Car accelerates]
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Electric ones, for example.
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[Sliding]
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The next pillar
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is the economy; that is, business
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and industry. In future, at the
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supermarket, Peter should only find
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produce that's in season in his region,
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like strawberries in summer. [Clack]
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[Sliding] Mangos from Brazil, or
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bananas from Colombia, and
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Ecuador, arrive by air from a very long
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way away. Transporting them causes a lot
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of pollution. The third pillar of
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sustainability is the social element.
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Goals here include, for example, better
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education and training opportunities [Sliding],
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equal rights for men and women,
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fighting poverty,
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and prosperity for the whole of Humanity.
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[Sliding]
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One beverage manufacturer from an
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industrialized country has quite a bit
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of catching up to do here. It repeatedly
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takes over the wells of villages in
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India, because it needs the water to make
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its products there.
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[Water bubbling]
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That isn't very sustainable.
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Peter doesn't think so either.
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After all, at least a little water
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should be left in the wells for the
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Indian population. [Sliding]
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So Peter tries to do justice to the
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three pillar model: when he buys
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organically grown produce, when he goes
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to work on his bike, and by using green
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power from wind turbines. He really does
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live sustainably. [Sliding]
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But be careful.
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A lot of companies exploit consumers'
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environmental awareness. [Sliding] Not all the
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products that claim to be from FairTrade
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or organic farming are sustainable. [Pop]
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It's up to consumers to be well informed
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[Ding] about the products they're consuming.
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[Music]
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