馃攳
Guerrilla Marketing Ideas For Any Business - Small Business Marketing - YouTube
Channel: unknown
[8]
Guerrilla Marketing Ideas For Any Business
[11]
Hey everyone, this is Jay Simcic with ProfitConvergenceInc.com.
[17]
In this short video you'll discover 7 Guerrilla
Marketing Ideas you can use in your business.
[24]
It will give you a few marketing resources
to find untapped areas of profit, how to find
[32]
more customers and generate sales quickly.
And all it takes is a little action.
[38]
1. Madison Avenue Style Marketing May Not
Be For You
[44]
Most businesses that have million dollar budgets
use name recognition and image advertising
[50]
to brand their business. All you have to do
is open up popular, mainstream magazines and
[56]
get an idea of what I鈥檓 talking about. Main
Street businesses need to work within their
[61]
budget in ways that brand themselves and get
results at the same time. That鈥檚 why it鈥檚
[66]
important to over communicate to your prospects
and customers.
[71]
The more you communicate the more you鈥檒l
be able to be the one your customer or prospect
[79]
thinks about first. The numbers dictate that
it takes between seven and twelve communications
[85]
before someone makes a buying decision. With
that being the case, it鈥檚 obvious that many
[91]
small businesses are selling themselves short
in their marketing. Many think it takes one
[96]
run and they鈥檒l be good to go.
[99]
It鈥檚 time to communicate and do more with
your marketing. Communicate often and always
[103]
give a call to action in everything you do.
2. Offer A Lower Priced Option
[111]
Please don鈥檛 get me wrong. I did not say
to lower your price. I said to offer a lower
[117]
priced version of your offering. What that
means is you should make an option that costs
[122]
less than your regular option but also has
less value than your regular option.
[131]
Think about it like car dealerships. You can
get a lower priced car but you鈥檙e going
[137]
to lose the GPS, the floor mats, and some
of the bells and whistles. If those extra
[144]
things mean enough to you then you鈥檒l buy
it. If not, then you鈥檒l get the lower priced
[148]
version. In either case you鈥檙e not reducing
the value of your offering by just lowering
[154]
your price. Your prospect ends up getting
exactly what they want. And that鈥檚 exactly
[162]
what you want to do.
3. Offer a High Priced Option
[166]
This is the reverse of what we just talked
about. In this case you鈥檒l add bonuses or
[169]
extra value to your offering and in return
you鈥檙e also increasing
[182]
the price. Now you should have a total of
three options. Something for everyone. You鈥檒l
[194]
have three tiers for folks to choose from
and be able to help people make decisions.
[200]
Keep in mind that for one specific offering
you don鈥檛 want to have more than 3 options.
[205]
Having options are good but having too many
options is very bad. Having too many options
[209]
sends people into paralysis and that鈥檚 exactly
what you don鈥檛 want. So to make sure you
[215]
get the most bang for you buck only offer
a maximum of three options to your prospects.
[219]
Of course, don鈥檛 believe every word I say,
go test it for yourself.
[226]
4. Get Crazy In With Your Marketing Methods
[231]
Start brainstorming ideas that could go viral.
Viral marketing is one of the fastest ways
[236]
to get people talking. Most of the time that
only happens when you鈥檙e doing something
[240]
that makes people talk about you.
[248]
It could be getting obscure media exposure.
It could be sponsoring a major event and getting
[253]
press or lots of folks talking about your
involvement. Remember, marketing can take
[257]
on many forms. It doesn鈥檛 always have to
be newspaper and magazine advertising.
[263]
It could be a matter of getting crazy postcards
done up. Maybe you make yourself into a bobble
[268]
head. Think about outlandish things and start
getting attention. Once you get attention
[276]
you can then begin a conversation. Until you
get someone to engage you, you鈥檒l just be
[281]
talking to yourself.
5. Small Business Advertising Doesn鈥檛 Mean
[287]
BIG Ads
[289]
Decrease the size of your ads. If your ad
communicates the right message, just because
[296]
it鈥檚 huge doesn鈥檛 mean it鈥檚 going to
work or not. Try decreasing your ad size and
[300]
delivering a powerful message. You might find
out that your message becomes so clear, so
[307]
concise and so effective that you get more
return on your marketing investment.
[312]
Don鈥檛 do what everyone else is doing just
because everyone else is doing it. Test and
[316]
find out what works for you and what doesn鈥檛.
If you are going to swipe ideas from other
[321]
companies don鈥檛 go to your industry for
ideas. If one person in your industry is marketing
[327]
a certain way then the chances that other
companies in your industry are doing are pretty
[332]
high.
[333]
Instead, look outside your industry. Go find
marketing ideas from other industries and
[338]
get them working in your business. You may
find that because it鈥檚 so new to your industry
[342]
you get even more attention than you thought
possible. Tunnel vision can be a killer. Be
[351]
open minded and begin looking to places you鈥檝e
never looked for ideas before.
[355]
You鈥檒l gain a whole new insight into marketing
when you do.
[358]
6. Design Lucrative Joint Ventures With Your
Industry Peers
[364]
Competition doesn鈥檛 have to be competition.
Those that are not competition and those that
[370]
are can become your joint venture partners
giving both of your companies the ability
[375]
to profit in a huge way. Not only that but
it opens up the concepts of sharing lists
[380]
and expanding your prospective client and
customer base.
[385]
Think about it, all you have to do is engage
an industry peer that benefits both of you
[393]
and it could turn into a six-figure payday.
You can make offers to each of your lists.
[398]
You can offer great deals, give endorsements
of each other, and begin communicating and
[408]
sharing with your current customers what is
going on and the new partnership you鈥檝e
[412]
created.
[413]
By creating this type of partnership you open
up a new world of expansion for your prospects.
[417]
Now they can have an almost one stop shop
for their needs. And you could be brokering
[424]
that deal. The same holds true on the other
side. When you create partnership instead
[428]
of worry about competition you鈥檒l realize
greater benefit in the long run.
[433]
Your goal should be to identify at least peers
in your industry that you can connect with
[439]
for lucrative joint venture deals.
7. Leverage Your Current Customers
[445]
It is your current customers who know you.
It is your current customers who like you.
[450]
And it is your current customers who TRUST
you.
[451]
Because of that it鈥檚 important that you
enroll your customers into your vision and
[456]
long-term goals. Get them to spread the word
about your business. Give them incentive.
[461]
Celebrate your customers. Get them having
fun with you and you鈥檒l find they want to
[465]
do more with and for you. That鈥檚 how you
integrate your customers into your business.
[470]
Build customer loyalty and solid referral
programs and just from those alone you could
[475]
see your bottom line profits begin to skyrocket.
Remember, this doesn鈥檛 have to be difficult.
[480]
All it takes is a little thought and a few
ideas to engage your customers. Invite them
[486]
into your world and have them invite others.
It will only benefit both of you.
[490]
Each of these 7 guerrilla marketing ideas
can stand on their own. And when you combine
[495]
them all into your business, optimize them
for maximum profit, it finally becomes possible
[501]
to see geometric growth in your business
[504]
Jay
[505]
PS: Take an opportunity now to find out that
a Profit Leak Audit can help you grow your
[517]
business.
Most Recent Videos:
You can go back to the homepage right here: Homepage