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What Is the Difference Between Augmented Reality (AR) and Virtual Reality (VR) - YouTube
Channel: HubSpot Marketing
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Alicia?
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Alicia!
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Oh, yeah?
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Are we starting this thing?
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Okay, okay!
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Hello there!
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Sorry about that.
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You may be wondering what I was doing before that had me so distracted?
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No?
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Youâre just wondering why we didnât cut that part out of the video?
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It was for âcomedyâ okay, guys!
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Just play along.
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Like I was saying, I was checking Instagram.
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You see, I love the gram.
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I low-key strive to be an Insta influencer
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by posting thoughtfully curated photos and stories.
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See? Itâs going well, isnât it?
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But Iâm going to let you in on a little secret â this isnât my reality.
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Shocker, I know.
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But not only am I not in a different country
every other day,
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I donât even look exactly like this!
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Most of these stories have been enhanced with augmented reality, or more commonly known as AR.
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Umm AR?
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Donât you mean VR?
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No, Megan.
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Ugh, I knew this was going to happen.
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People always mix up augmented and virtual reality.
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Okay, cue the new title card.
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Augmented reality?
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Virtual reality?
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Sounds like a science fiction movie, but the two technologies
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have been getting a lot of hype.
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They allow us to travel to unknown destinations
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and become PokéMasters right from the comfort of our living rooms.
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But how do these two technologies differ?
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Letâs break it down.
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Augmented reality, or AR, allows people to add digital elements into their actual environment.
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Youâve probably interacted with this technology already.
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Pokémon Go, social apps, and even the NFL all use AR.
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My Instagram stories?
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Yeah, those were taken with the help of Instagramâs life changing AR technology âŠ
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the pretty filter.
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Virtual reality, or VR, is a wholly immersive
experience that allows the user
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to interact with new virtual worlds.
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Instead of placing a palm tree in your kitchen,
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it makes you feel like youâre drinking rosĂ© in the South of France.
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Oh, I could get used to this.
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Okay, so AR adds things to your existing world and VR changes your world,
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but which play is better to incorporate into your work world?
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If youâre looking to completely escape your office
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and avoid being interrupted by your annoying co-workers, we recommend VR âŠ
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and possibly finding a new job.
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But if youâre looking to upscale your content and interact with your audience
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in a smart, thoughtful way, we recommend AR.
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Augmented Reality presents real opportunities for SMBs now.
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Why?
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Well for starters, billions of consumers already own an AR device âŠ
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their smartphone.
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Apple and Android are encouraging developers to build AR applications
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to better connect with their customers.
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Retailers like Wayfair are already taking advantage of the technology
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by letting shoppers see how their home would look with a piece of furniture before they buy it.
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And Bud Light partnered with the NFL to sponsor an AR face painting feature on the Denver Broncos,
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Houston Texans, and Philadelphia Eaglesâ apps.
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Imagine the impact AR could have on one-to-one customer service interactions.
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Businesses could leverage AR and video-calling technology
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to walk consumers through repairs more efficiently.
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For example, a contractor could draw on a
live image of a prospectâs kitchen
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to show them how they would tackle a remodel.
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If businesses have the technical talent or an engaging idea on how to leverage existing applications,
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AR could be worth exploring.
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On the flip side, VR requires specific hardware, like an Oculus Rift headset,
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which only a small percentage of the population owns,
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making widespread adoption slow.
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The opportunity for AR is now
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and with no clear brands leading the pack, businesses that invest early on could see a huge payoff.
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