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Diversify Your Marketing Strategy - 6 Tips - YouTube
Channel: Marketing 360
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hey this is Bobby with marketing 360 I
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want to talk to y'all today about how
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marketing is a lot like investing I
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recently read Tony Robbins book he's our
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number one bestseller
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it's called unshakable one hero and
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what's great about it is I couldn't help
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but relate how marketing is almost
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exactly like investing and we all want
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to make money so let's learn about these
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tips six tips in total on how you can
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make great moves when it comes to your
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marketing campaign number one
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diversification so whenever it comes to
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marketing there's a lot of people who
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are specialists in one type of marketing
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one thing you want to do is diversify so
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everyone's been using paid ads Facebook
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Instagram Google but you don't want to
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just rely on those I've talked to
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countless people we were running
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Facebook ads and the algorithm changes
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their world is rocked what you need to
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do is diversify work on SEO you know
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paid ads like we just touched on also
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text message marketing email marketing
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and social influencer marketing don't
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put all your eggs in one basket number
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to reallocate and rebalance Harry
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Markowitz who's a famous investor says
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you should balance your portfolio yearly
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so how does this relate to marketing
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well like we touched on in tip 1 what
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you can do is you know during the paid
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ad season busy season crush it there
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when it slows down I'll tell you right
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now 80% of people business owners when
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they come to me they say Bobby I want to
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spend less it's not our busy season and
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I say you know okay well let's pivot to
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SEO a lot of them don't want to do that
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believe it or not I've had you know if
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like I said about 20% of clients do that
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and the ones that do that tend to get
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year-over-year exponential results and
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those are usually people that keep their
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business growing at just a ridiculously
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rates you know one of the biggest things
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that people don't tend to get is seventy
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five percent of small businesses fail so
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you know do you want to fail or do you
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want to be the rare person who is
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successful so whenever it comes to just
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rebalancing your strategy look at the
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different options you have
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again put all your eggs in one basket
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number three it's a marathon it's not a
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sprint Warren Buffett actually talks
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about how working in the stock market is
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just a way of transferring money from
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the impatient to the patient then it's
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the same thing with marketing uh you
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know quarterly if you look at the
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reports like looking blogs right now you
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will see that people are spending
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billions more quarterly on marketing
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online and you know businesses are going
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nowhere small businesses are the
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lifeblood of our economy so if you are
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not just you know doing these things
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that we're touching on here you know
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rebalancing and you know investing in
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diversifying and understanding that this
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does take time long term you're gonna
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fail so the one thing you need to do is
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you know have someone who can audit what
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you're doing look over what you're doing
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have a bird's level view understand it
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and then just dive right in and talk
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about the specifics that's why here
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we're here for number four find yourself
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a trustworthy partner so when it comes
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to investing I have never met anyone who
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has four to five financial advisors
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let's take a second have you I doubt it
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they usually have one person who advises
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them on their retirement they're
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investing the same thing goes with
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marketing I know there are people who
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specialize in one type of marketing and
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that's all they do but whenever it comes
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to my business and how a complex person
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can be working on their mobile phone
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their desktop their tablet walking in
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the stores you know 80% of people who
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research are gonna go to a store and
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purchase even if they're running for
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prices on Amazon engineering so what you
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want to do is find one partner who can
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do all of this just like investing
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because of the complexity of the buyer
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online today you need to have a very
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good understanding of how all these
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things interconnect and influence each
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other
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number five negativity and loss aversion
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if you look it up psychologists do talk
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about how financial pain is two times
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more just stressful for people than the
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actual gains of winning so if you think
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about it you know we're built to think
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irrationally it's been proven by
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psychologists so whenever things do get
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hard that's why these previous tips are
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so key you need to have a steady foot
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just keep going stay with the strategy
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keep working you can't just bounce
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around I can't tell you how many people
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I've spoken to and they come
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through the lead funnel and they're
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considering working with us and they say
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I work with five marketing companies
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I've been burned so many times and
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they're literally afraid to do what
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could potentially be a wonderful thing
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for them it's just like a relationship
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you ever dated somebody and they treated
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you like dirt and then you're reluctant
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to date
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same thing with marketing same thing
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with invest engines a lot of people are
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afraid to invest due to financial
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crashes a lot of people are afraid to
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market due to being burned before
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so you'll find yourself a very
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trustworthy partner you relate to you
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can put your business's hands in alright
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number six confirmation bias and recency
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bias this kind of relates to tip number
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two when it comes to rebalancing a lot
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of times we tend to only agree and
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relate to what we personally experienced
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that is why there are professionals in
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every industry you know I've tried to
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work at my house hanging the light and I
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had to call electrician and they you
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know saved me from burning my house down
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same with your business I've talked to
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people who are you know afraid to do
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something because AdWords was terrible
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whenever they used it I've talked to
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people who hate Facebook ads because it
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didn't work well for them there's
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obviously professionals out there that
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can do this stuff I've even spoken to
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people who try to invest their own money
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and cost their family their livelihood
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obviously not a good thing so don't take
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everything that you struggle with that
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you've personally done is bad or even
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what if someone in India may have done
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look for a professional don't trust the
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bias in your own mind and find good
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solutions today so those are our six
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tips if you need anything don't hesitate
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to let us know my name is Bobby and one
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of the marketing executives here happy
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to help you to answer any questions you
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have thanks
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