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Track individual users in GA with the User Explorer Report and User ID feature - YouTube
Channel: MeasureSchool
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in this video we're gonna talk about the
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new user explorer report within Google
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Analytics and I'll show you how you can
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identify individual users see what
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they're doing on your website and give
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you tips on how you can leverage the
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user ID feature to make better sense of
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your data all the more coming up so
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let's dive in hi there and welcome to
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another video of measure school comm
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where we teach you the data-driven way
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of digital marketing all right in this
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video we're gonna talk about this new
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report within Google Analytics which you
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can find under audience and it's called
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the user Explorer pod which came out
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recently
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now this user Explorer report really
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takes care of looking at data in Google
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Analytics on an individual user basis
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most of the data that you see within
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Google Analytics is aggregate data you
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are not able to find a specific user
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where he came from what he did on your
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website and if you convert it with this
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new user Explorer report we have that
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data available and for the first time
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Google Analytics actually shows as the
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client ID by default so a dimension that
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was previously already in Google
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Analytics but not shown to the user is
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now available in this report so here you
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can see the client ID which represents
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one individual user on your website and
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if you click through on one of these you
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can actually see the different
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interactions that he took on your
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website so a view and event if you have
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these installed and also let's go
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further back here purchases or goal
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completions that were achieved on your
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website now this is a great report
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because we can see how many sessions the
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user generated how long he stayed on the
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website and the revenue that he made on
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our site you can also see the
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acquisition Channel and what devices he
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used to come to a website now all this
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is possible because Google Analytics
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sets a cookie when you enter a website
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and gives out randomly generated
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client ID and thus client ID identifies
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the user to Google Analytics and of the
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user leaves the side and comes back with
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the same cookie and the same client ID
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Google Analytics will recognize this and
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continue the user record and all the
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different pageviews events and sessions
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will be attributed to this one user so
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we now have a great view on an
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individual user basis now unfortunately
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this client ID doesn't tell us much we
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could capture the client ID with Google
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tag manager and I explain that in
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another video on custom JavaScript
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variables on how to pick up this
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information and later you could match up
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the client ID with an email address that
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is a new system please be aware that you
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are not allowed to send in any personal
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identifiable information such as the
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email address into Google Analytics
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because that's against the Terms of
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Service and you would be endangered that
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your account would be shut down now this
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is all well and good the client ID is
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visible now within Google Analytics but
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when you're looking at individual users
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the cookie based method is actually not
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very reliable and Google Analytics has a
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second feature in order to authenticate
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to use a to this system in a different
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way which is called the user ID feature
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and I have this enabled on measure
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school so we can take a look at the data
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here where we only see people who are
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actually identified to the system and we
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also have the user Explorer report
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available now this shows my individual
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user ID that I give out by our system
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which means I have a number for every
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user who is registered on measure school
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and once he authenticates
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through a login I will be able to let
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Google Analytics know this is an
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individual user which makes the tracking
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much more reliable on a user level so
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right here we can take a look at this
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individual user and see what he has done
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on our website
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all pretty anonymous data because at
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this point you don't know who this user
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actually is I would need to go into my
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CRM system and look up this user now I
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could see individual steps that he took
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and how long he has been on our website
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if you go back here again there is no
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real way in Google Analytics to see the
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individual user via email address or the
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name but you can match the data up with
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your CRM or your email system you could
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do this offline but there's actually a
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great plugin by David Simpson
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who has built a little chrome plugin
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which is the PII viewer for Google
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Analytics and you can download this in
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the Extension store of Google Chrome now
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with this plugin we can simply connect
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our CRM for example MailChimp or import
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a CSV file I have something prepared
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here so I'll just go ahead and upload
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this and it's a simple CSV where I have
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to use ID and the email address in there
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and the display name and so on and so on
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so the user ID will actually be used as
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a key to match up to the data that we
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have in Google Analytics and if you go
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back here and reload our page every time
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a user ID is shown we will have the name
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of the person beside that we also have a
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little bar down here we can do the real
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mapping so for example I'll go with the
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display name here and we see some
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personal identifiable information
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obviously this is not real data of the
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users on my website and obviously this
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is also not stored within Google
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Analytics itself but on my browser so
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this is a great way to actually match up
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the data that I have available in a CRM
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system or an offline sauce like a CSV
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file to the actual record within Google
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Analytics so if you have that data
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available somewhere offline you can
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build it into your system and see the
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data right next to the record of the
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user this is especially useful when
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thinking about this user Explorer report
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because we now know who this person
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actually is and can see what he has done
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on our website so that's already it with
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this week's video of major school comm
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if you are interested in building in the
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user ID feature for your website with
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Google tag manager check out our
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advanced course at measure school comm
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slash GA advanced and if you like this
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video please subscribe so we can bring
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you more videos every week my name is
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Julien next time
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