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15 BEST Books on BRANDING - YouTube
Channel: Alux.com
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you are watching the book club every
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Wednesday we handpick the best books to
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improve your life the 15 best books on
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branding welcome to a luxe calm the
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place where future billionaires come to
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get inspired if you're not subscribed
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yet you're missing out
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hallo a Luxor's welcome back for another
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great video presented to you by our
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small but amazing team here at a luxe
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comm today we're taking a deeper look at
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the best books on branding you can find
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on the market
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branding represents the promotion of a
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specific product service or organization
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by means of advertising and distinctive
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design although branding started over
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4,000 years ago it wasn't until the age
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of television that people started making
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massive amounts of money in the branding
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industry today the competition in the
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industry is crazy fierce and the quality
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standards are practically identical but
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it's a multi-billion dollar industry and
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everyone wants a piece of the pie which
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is why we want to give you a helping
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hand in becoming the best so let's not
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spend any longer than we have to and
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jump in and see the best books on
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branding number one made to stick by
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Chip Heath and Dan Heath the authors of
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this book dive deep into the psychology
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behind ideas to understand what makes a
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social trend viral and what they
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discovered is that every viral message
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or idea has six particular traits
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simplicity unexpectedness concreteness
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credibility emotions and stories made to
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stick is a provocative i opening read
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that will show you how to implement the
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previously mentioned traits which will
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transform the way you communicate your
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messages to the world knowing the
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anatomy behind viral trends could be
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crucial to your business's success and
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you can find that out if you get the
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book from the link in the description or
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if you have a hectic schedule an
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audiobook might be best for you you can
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get the audio version of the book for
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free if you go to a lakhs comm slash
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free book and sign up for the first time
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courtesy of our friends at audible
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number two the road to recognition by
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Seth Price and Barry Feldman in the road
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to recognition you're presented with 26
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important ideas that will give you a
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hand in developing your personal brand
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along with these ideas the book offers a
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ton of actionable advice you can start
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practicing right away to achieve your
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professional goals number three the
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choice factory by Richard shot in this
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book is entirely dedicated to the
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decision-making process shot and
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explores how human behavior is shaped by
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psychological roads cognitive biases and
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attribution errors all of these are
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dissected in the book and explained how
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they can contribute to the decisions
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made by consumers the choice Factory is
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a straightforward and enjoyable book
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that'll show you how to use the
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information presented here for the
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benefit of your company and brand number
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four building a story brand by Donald
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Miller communicating to people what your
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company does and what it has to offer is
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an essential part in building a brand
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building a story brand outlines the
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importance of having clarity in your
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message so people can understand what
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you're all about and how you can
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contribute to their needs it'll show you
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how to talk about who you are and how
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unique is the value you bring to the
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table regardless of the brand and
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campaign you are working on this book
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will transform the way you talk about
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who you are and what you do number five
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contagious why things catch on by Jonah
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Berger voted as the best marketing book
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of 2014
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contagious summarizes years of research
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when it comes to the success or failure
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of a product Berger reveals six
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noticeable elements that will make the
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experience of your brand unforgettable
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this book aims to show you how to apply
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social currency triggers emotion
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practical values stories and public to
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make your next product or service very
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contagious see what we did there number
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six positioning by Al Ries and Jack
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trout in this book you'll learn how to
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leverage your strengths and weakness
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as well as your competitors in order to
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position yourself favorably in the
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public's mind although the concept of
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positioning is not always easy to
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understand the book provides a sublime
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framework for creating brand strategies
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and it's essential if you want to
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succeed in today's competitive world
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number seven confessions of an
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advertising man by David Ogilvy known as
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the father of advertising David Ogilvy
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revolutionized the world of advertising
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by pioneering ideas and creating an
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inspirational philosophy confessions of
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an advertising man relays Ogilvy's
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principles and secrets which helped many
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brands to reach enormous growth among
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advertising principles and secrets this
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book also covers corporate ethics people
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management and office politics forming
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an essential blueprint for a great
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practice in business number eight all
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marketers are liars
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by Seth Godin this is a must read for
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all entrepreneurs business leaders and
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especially marketing professionals hear
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Godin explores the idea of storytelling
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and why it's so important for marketers
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to relay authentic stories that will
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resonate with consumers he goes on to
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say that stories are the future of an
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organization and that's what will set
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your products and services apart from
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your competitors if this book caught
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your attention you can get it from
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Amazon for thirty two dollars the link
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is in the description or head over to a
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Lux comm slash a free book sign up and
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get the audiobook version for free
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thanks to our partnership with audible
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number nine be more pirate by Sam
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Conniff allende here's a piece that
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revolves around unconventional thinking
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and why sometimes the violation of
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conventional rules is key for the
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creation of the best products and brands
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be more pirate makes numerous references
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to the history of piracy and forms a
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compelling picture of why it will help
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you have a better grip on the future
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number 10 zag by Martina Meyer
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zag is an easy step-by-step guide book
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on how to stand out of the crowd
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new Meyer talks about a framework that
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always helps him name products companies
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and services effectively basically
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creating strong identities for every
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project he undertakes he also reveals
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why any brand is guaranteed to lose
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without radical differentiation this
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might sound like it's difficult to
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understand but if you head over to our
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other video the top 10 and most valuable
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brands you'll understand what Neumayer
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is talking about just click or tap in
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the top right corner to check it out
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number 11 hello my name is awesome by
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Alexandra Watkins this book is ideal for
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anyone starting out trying to come up
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with a name for a powerful brand that
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will stick for years watkins suggests
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taking an objective approach in finding
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value meaning and emotional resonance in
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a brand name she comes up with a system
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of smile and scratch as a way of testing
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the potential and success of your chosen
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name the book provides plenty of advice
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and examples of names that will help you
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out in creating the next global brand
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number 12 bigger than this by Fabien
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Gare halter in his book Bobby and Gare
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halter takes an in-depth look at
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commodity product brands and how they
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become universally loved brands he also
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stresses the importance of storytelling
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and why brands need to embrace eight
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simple characteristics if they want to
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resonate with people and create a loyal
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following that leads to a strong
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successful brand number 13 what great
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brands do buy Denise Lee Yong this is a
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book that takes everything apart down to
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the science of how great brands are
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created from the ground up the author
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emphasizes a number of strategies that
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you need to start using if you wish to
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build a better stronger and more
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successful brand what brands do intends
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to shift the way you think about working
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with brand building making it ideal for
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all business leaders and entrepreneurs
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number fourteen playing to win by AJ
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laughs Lee and Roger el Martin in
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playing to win laughs Lee and Martin
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reveal how they managed to drive Procter
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and Gamble's value up by a hundred
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billion dollars to double the company's
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sales and quadruple its profits playing
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to win presents a proven method focused
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on five main strategic choices
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successfully applied by many other
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iconic brands like Gillette Olay and
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bounty to create global brands and
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global products number 15 guerrilla
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marketing by Jay Conrad Levinson in this
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book Levinson created a formula that you
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can use to spin any situation to your
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advantage he talks about some great
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management practices that can be used
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especially in times when technology is
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evolving so rapidly although it was
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written in 1983 this book holds timeless
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principles which can be easily applied
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to a brand from any day and age well a
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Lexus we hope you found this list very
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valuable and used at least one of these
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books to aid you to create a brand that
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you'll find success in your chosen niche
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before we take off we're curious to know
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which brands from today will survive for
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another hundred years
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what do you think let us know in the
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comments and of course for all you loyal
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a lexer is still with us here's your
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bonus book number 16 the 22 immutable
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laws of branding by Al Ries and Laura
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Ries this book has become an
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indispensable tool for many marketers in
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the world the 22 immutable laws of
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branding provides a plethora of iconic
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brands and how they created their
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legacies along with a road map of 22 key
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rules that shape the brand building
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process so you can do the same thank you
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for spending some time with us a lexer
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make sure to subscribe so you never miss
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a video if you want more we hand-picked
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these videos you might enjoy or head
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over to Alex calm for the best in fine
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living content on the planet be a part
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of the largest community of luxury
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enthusiasts in the world and tell your
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story
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