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How Lowell Herb Co. Makes 4 Million Joints A Year - YouTube
Channel: Insider
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Joe Avella: Lowell Herb
Co. is one of California's
[4]
largest marijuana companies.
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Lowell specializes in producing
packs of pre-rolled joints.
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Last year, it rolled and
sold over 4 million joints.
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In order to do so,
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Lowell needs a lot of cannabis.
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This is David Elias,
CEO of Lowell Herb Co.
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David Elias: Right now,
we're selling about
[26]
1,100 pounds a month,
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soon to be up to almost
1,300 pounds a month.
[30]
We're rolling 25,000 joints
a day out of this facility.
[41]
Joe: The recent legalization
of cannabis in California
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for recreational use
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has allowed companies like Lowell
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to grow at a rapid rate.
[48]
David: As of last year,
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our revenues have
increased just over 300%.
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Joe: Lowell let me take a
peek inside its facility
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to see how they make
so many joints a year.
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Thank God, because I roll
maybe two or three a year,
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and they're all terrible.
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Let's check it out.
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How you doing?
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David: Right now, we're best known
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for our one-eighth pack of pre-rolls,
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which is seven pre-rolls
in one-eighth of an ounce.
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We also have a quarter-ounce pack,
[84]
which has double the number.
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We have jarred flower,
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which we sell one-eighth
jarred flower as well.
[89]
AJ Fay: So, this is where
we store all of our flower.
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When it comes in, it goes
into a quarantine container,
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which is where we do our
initial R&D lab testing.
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When that comes back clear
[99]
and it passes our
quality-control standards,
[102]
it moves over into these
other two joined containers,
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which is all usable material.
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Joe: Each container
holds about 2,000 pounds
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of marijuana.
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My new LinkedIn profile pic.
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Joe: Strawberry Banana, Mimosa.
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AJ: Some Gorilla Glue.
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Joe: Silky Johnson.
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AJ: The Rude Boy.
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Joe: The Rude Boy.
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You got any favorite strains?
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AJ: Sour Diesel.
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I love Durban Poison,
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and I love that Strawberry
Banana; it's a great indica.
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Joe: All right, cool.
AJ: Really relaxing.
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Joe: You seem like an indica guy.
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(laughs)
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The cannabis is put into this shaker
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to separate the big buds
from the little buds.
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The big ones will be
put in jars like these.
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Employee: This is 77 eighths in total.
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Joe: Seventy-seven eighths?
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Employee: Yeah.
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Joe: So...
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that's...
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gonna be 7 pounds?
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AJ: No, that's, like,
less than half a pound.
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Joe: The first step in making
so many pre-rolled joints
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requires this machine: a knock box.
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One-hundred paper cones,
pre-attached to filters,
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are loaded into the machine.
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Lowell starts with a blend of flower,
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which is added to a loading tray.
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Each tray holds 1 gram of cannabis.
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The tray is placed on top of the knock box
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and the machine vibrates and bounces,
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pulling the flower down
into the paper cones.
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Once the joints are filled,
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the trays are brought over to a roller.
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AJ: So, we have about 40
rollers working each day
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on one tray per hour,
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so 100 joints per hour per roller,
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and that's where we get our
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about 25,000 joints rolled per day.
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Joe: Then the joints are
brought over to another station
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where they are placed
in packages and sealed.
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David: When you think about pre-rolls,
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pre-rolls are very convenient.
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It's easier for the user;
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they don't have to buy the flower
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and roll it and then put it into a joint.
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Joe: Lowell also sells flower in jars
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if you like to roll your own joints.
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David: Here in California, we test for
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pesticides, microbials and potency.
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So, when a customer gets our product,
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they can actually see the
THC potency right on the pack
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and know that it's been tested
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for all the other items
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that are mandatory here in California.
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AJ: So, once everything's
produced and packaged,
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it moves into this container,
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which is our quarantine container.
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Joe: Gotcha.
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AJ: So, the lab comes here on site,
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they send their reps,
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and they do a random sampling
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based on the batch size.
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Joe: So, they just go in,
they grab one of these.
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AJ: So, this was a box of 25,
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they took two or three out
of there for lab testing.
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Joe: Yeah, "lab testing."
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AJ: And in a few days
we'll get the results back,
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which means if it passes it's able to be
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labeled and sold to the retailers.
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Joe: OK. How often do they
come through with tests?
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AJ: We test every single
Monday, Wednesday, and Friday.
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Joe: After it passes, the products are
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labeled, boxed, and shipped out.
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Got his newest product.
[275]
They're coming out with 17-pound joints.
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