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10 Things To Do BEFORE You Start A Print On Demand Store... (Beginner Mistakes to AVOID) - YouTube
Channel: Wholesale Ted
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hey everybody in today's video I'm gonna
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give you ten important things that you
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need to do before starting a
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print-on-demand store and unfortunately
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there are a lot of consequences if you
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skip over this ten point cheap list and
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none of them are good some of these can
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lose you money from advertising
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campaigns that we're doomed to fail from
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the start some of them can cause you
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massive headaches from customer service
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issues and some of these can
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unfortunately even result in your
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advertising campaigns and your stores
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getting shut down Plus in this video I'm
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also gonna be answering some of the most
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common questions that I get asked about
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print-on-demand
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and snow this video is not your usual oh
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don't forget that you've got to have
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your designs on a transparent background
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nope I wanted to go beyond that and talk
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about some of the important aspects of
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print-on-demand that are often not
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talked about so some of the things on
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this list may surprise you so there are
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the way let's talk about the first one
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one only add a maximum of five color
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variations to your product I'll tell you
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now one of my absolute biggest pet
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peeves it's coming to a print-on-demand
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store a subscriber submitted to me to
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review and seeing that they have added
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ten plus color t-shirt options to their
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store no there are multiple reasons why
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this is a terrible idea
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starting with the fact that you know it
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looks absolutely terrible and
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horrendously ugly having a million
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billion colored t-shirt on a white
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background in the image gallery the
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second reason is that giving customers
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lots of options is usually a bad idea
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because of something called analysis
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paralysis basically when it customer
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sees lots and lots of different t-shirt
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colors they become overwhelmed and don't
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know which to choose and so ultimately
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choose nothing at all and of course the
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third reason is that sometimes certain
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designs don't even look great in every
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color so when you're choosing between
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different colors something that's really
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good to keep in mind is that when it
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comes to t-shirts
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EMAS long merch have found that darker
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shades usually perform better with black
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being their top selling t-shirt color
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which is pretty cool to know to check
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your print provider options before
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selling internationally so here's a
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common misconception that I see a lot of
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people make
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think that when they buy a shirt like
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this from printf I but it's prenta fight
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that I'm making it but often this isn't
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true
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instead print on demand services like
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printf I often contract out to
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third-party suppliers and manufacturers
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with bread for they will automatically
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choose which manufacturer will create
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the item for you based on what country
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your customer is located at the printer
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fight don't let you do this instead they
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make you choose when you come to a
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product you want to sell be sure to
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scroll down and check out your different
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options as you can see each of these
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providers has different pricing and some
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offer more color options for their
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t-shirts and others and they have
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different production types and
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importantly some are based in different
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countries so for example if you were
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mostly serving Europe then usually tick
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still druk European US apply you choose
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if you didn't need a color variation
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that only t-shirt and Sons creates and
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if he was selling predominantly to the
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USA then obviously you would want to
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come and choose between these suppliers
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for most people they're probably going
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to want to choose the dream Junction
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since it has a great color selection a
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fast turnaround time and it's the
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cheapest 3 make sure that you have a
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credit card or money set aside before
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you start a store so another common
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question that I get asked is this Sarah
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I've added a pillow I've made with the
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printful to my store if a customer buys
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it
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who pays printful for the item me or the
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customer good question and the answer is
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that you pay for that pillow not your
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customer I'm going to show you an
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example of how this different to
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transaction thing works but I'm going to
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use printer fight because of the fact
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that when it comes to pillows it's way
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cheaper than printful with printful they
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cost $16.95 for the lowest option for
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the standard square throw pillow whereas
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with printer fight they start at 7
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dollars and 37 cents with the printer 5
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subscription much better
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so anyway moving on you've gone ahead
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and created this coffee pillow with
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print 5 that you're selling to baristas
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and cafes when a customer comes to your
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store and buys it for $14.95 you will
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receive this $14.95
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- transaction fees not print a fight
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they get none of it
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Steve what actually happens is print a
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file by default check your store once a
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day for orders when it chicks and season
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order it goes boom let's fulfill it and
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starts the process they will charge the
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credit card or debit card that you
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should have added to your account in
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advance and you need to add this
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yourself in the settings you'll be
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charged the price of the pillow which
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again is seven dollars and 37 cents with
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a subscription they will make sure that
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the pillowcase is manufactured and then
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shipped out to your customer and so no
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the payment that is paid to you is
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separate from the payment that you meet
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the print-on-demand
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provider they are two separate
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transactions and so it's important to
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remember that your Shopify payment will
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take several days to arrive in your bank
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account with payouts differing from
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country to country and with PayPal in
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the beginning it can take up to 21 days
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to get your money so make sure that
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you've either got a credit card or some
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money set aside so that you can purchase
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these items and advance to tide you over
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in the meantime credit cards are usually
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the best option for this because you've
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normally got four to five weeks to pay
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back the balance without occurring any
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interest and you will receive your
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payment well before that happens four
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check if your written phrase is
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trademarked and avoid copyrights so
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there are two other common questions
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that I often get asked the first is this
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Sarah how do I know if a design is
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copyrighted before I use it or not it's
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Lois please help okay so to help me
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answer this question I actually found a
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t-shirt that features that phrase that
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is being sold online here is a t-shirt
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currently selling on Amazon featuring
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this design and so you see it and you
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think that's cool I'd like to sell a
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t-shirt like this as well but wait is
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it's copyrighted how do I check I know
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that I can do a search for trademarks
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but how do I do a search for copyrights
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how do I know but this is copyrighted
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well the answer is that you don't need
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to check because by default and law the
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moment a piece of artwork is created it
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is by default copyrighted so yes we know
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without checking anything that this
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t-shirt design is indeed copyrighted
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womp womp but what you can do is use
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this design burns
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raishin and to make your own version of
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it and so I went to canva and I made my
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own quick design now know this is not
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the world's best design either don't
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judge me
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there is a reason I hire people to do my
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graphic designs for me but I just wanted
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to create a quick one as an example so
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that I could show you that absolutely
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100%
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legally I can now take this different
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take on that design and sell it on a
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t-shirt this t-shirt design here while
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featuring the same words is visually
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different and that's what's copyrighted
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the visual style the art and something
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that's good to keep in mind is that
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small phrases like world's best rabbit
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dad cannot be copyrighted so yes even
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though this design is copyrighted as
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long as you redesign it in your own
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style then that's absolutely fine but
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while small phrases like world's best
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rabid dad cannot be copyrighted they can
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be trademarked which leads me to the
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second question I'm often asked Sara how
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do I know if a phrase is trademarked
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it's a good question but you know I've
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pretty much spoiled the arts were
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already on this video basically when it
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comes to trademark phrases they are very
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easy to do a search for alright so
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you've seen this t-shirt is selling well
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on eBay which it is and now you want to
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make your own version of it - how do you
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know if someone has trademarked the
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phrase Freddy sage relax well it's
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actually quite simple
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each country has its own trademark
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search engine I'm here at the USA
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trademark electronic search system to
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check that this phrase is trademarked
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all I need to do is type in free DC's
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relax and do a search and we do that we
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will find that nope we get nothing no
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results this phrase has never been
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trademarked
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now let's computer what happen in a
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finds did came back and typed in the
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phrase lets get ready to rhumble an
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extremely famous phrase that most of us
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will have heard if we type that in take
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a look we see lots of trademarks
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something to keep in mind though is that
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unlike with copyrights which most
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countries have agreed to protect by
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default trademarks must instead be filed
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in each and every country and so for
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example just because something is
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trademarks in the USA doesn't mean that
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it would also be trademarked here in New
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Zealand for example many moons ago
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Paris Hilton famously trademarked the
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phrase that's hot to use on alcohol and
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clothing much well if we go back to the
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USA trademark search we can find that
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old trademark that's hot
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it's now dead and has now been abandoned
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but we can see that it once used to be
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active and had been filed by her whereas
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if you come to the New Zealand trademark
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search and look for that phrase that's
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hot we will not find any trademark Oh
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lots of trademarks featuring the word
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that but not that's hot
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and so here in New Zealand anyone could
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have used that phrase and by the way if
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you are enjoying this video and would
[570]
like even more free education on how to
[572]
start your own print-on-demand store and
[574]
you should be sure to download our free
[575]
ebook the six tips that six-figure
[577]
online stores used to make over $10,000
[580]
a month you'll learn how to utilize
[581]
print on demand and drop shipping to
[584]
build a successful online store and you
[586]
will find a link to download that ebook
[587]
and the video description below five
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have lifestyle photos for your products
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not just generic mock-ups
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okay so when you go ahead and you create
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a product with the print on demand
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service you usually get a picture to
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help you promote your product right just
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one problem
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these simple mock-up photos of a product
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on a plain white background are terrible
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when used for advertising yes if you
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want to run ads to sell your products
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then lifestyle images are key well you
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know maybe not this one my good friend
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and print-on-demand Millenia Michael che
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very much believes that the reason why
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he was able to make $100,000 with this
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one design was because he used this
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amazing lifestyle image in his ads and I
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agree
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luckily though you can replicate
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Michael's success by creating your own
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lifestyle images without having to order
[637]
your products in advance and take your
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own photos next to an amazing service
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called playset with place that you can
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take artwork designs and place them onto
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lifestyle ads that feature models and
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they don't just have to be t-shirt
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images they have lifestyle photos for
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print-on-demand mucks and they have
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lifestyle photos for different types of
[654]
tote bags and they have lifestyle photos
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for pillows and would you believe that
[659]
even recently a headed photos of hooded
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blankets cheer to pop
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demand using it is really simple let's
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say I was selling this t-shirt from
[668]
prenta five well what I would do is I've
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come to place it and choose which
[672]
t-shirt that I wanted after you've
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chosen what color shirt you want all you
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need to do is come and upload that
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design or picture that you added to the
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t-shirt that you created with Brent fire
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and let it load once loaded you can
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resize it and place it roughly in the
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same position as the t-shirt you made
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with printf a place that will now
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generate a lifestyle for you that is
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awesome to use in advertising this
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picture here is absolutely 99.99999% of
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the time going to convert infinitely
[702]
better than the generic product on white
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background photo printer Phi spits out
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for you and here is another important
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tip when you are choosing which photos
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to use with play set if possible it's a
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great idea to find a picture featuring
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something related to your design on
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place that you can use the search
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filters on the left to look up specific
[720]
types of photos so for this one I use
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the Pitt filter and search through the
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different photos featuring people with
[726]
their pet dogs by having a Corky
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featured and my EMA Jeff that well has a
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Corgi t-shirt it is extremely effective
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and engaging considering that it cost
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just fourteen dollars a month for a
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place that subscription I think that
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either there or something very similar
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is an absolute no-brainer for
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print-on-demand stores and I'll have a
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link to how you can get it in the video
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description below 6 don't just opt for
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selling t-shirts now look don't get me
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wrong
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obviously t-shirts can make you a lot of
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money yeah so they're still good but
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they aren't the only type of print on
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demand products out there especially if
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you are selling in your own store for
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example leggings can sell for massive
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markups because their value is ambiguous
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the reason why they are ambiguous is
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because wow you could go to your local
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mall and potentially find t-shirts that
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feature dogs on it you are extremely
[779]
unlikely to find anything similar when
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it comes to leagues and so when a pug
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mother sees her beloved on leggings she
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is incredibly unlikely to have ever seen
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anything like this before it is
[791]
extremely unique and original pricing
[793]
ambiguous now let me ask you a question
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how much do you think this cool
[797]
steampunk hat here is worth for most of
[800]
you you're probably going to answer yeah
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I don't really know you don't know
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because for most of you you've never
[806]
seen anything like this before and as
[809]
scientific studies have shown the way
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that most of us decide how much
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something is worth is through price
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anchoring is by looking at other similar
[816]
products and in seeing what they sell
[819]
for and so when you go and advertise the
[821]
park mother this cool hooded blanket as
[823]
an upsell she's likely never seen it
[825]
before and so you have a lot more
[826]
flexibility with sitting your price
[828]
Kevin check to see if your design can be
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printed onto a different product this
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reminds me of how in this video Michael
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and I chatted about repurposing designs
[837]
you see what a customer buys this
[839]
t-shirt from him do you know what other
[841]
product he offers them to buy this a
[844]
monk featuring basically the exact same
[846]
design this is usually the easiest way
[848]
to create the feet of up styles with
[850]
print on demand by taking the same
[852]
design and then printing it onto another
[854]
product
[855]
unfortunately not all types of designs
[857]
work on all types of products a single
[860]
image design here it looks great on a
[862]
t-shirt but it doesn't really work when
[864]
it spreads onto leggings does it so
[866]
something that's good to keep in mind is
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that designs that are patterns like this
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print really well on two pillowcases and
[873]
on two blankets and on two leaking and
[876]
even on two tote bags
[877]
whereas this sort of single image design
[879]
may not work so well in leggings but it
[881]
obviously works really well and printed
[883]
onto t-shirts or onto hoodies plus they
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work with mugs as well and here is a tip
[889]
for increasing conversions with up sales
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place that have a new feature where some
[893]
of their models feature both a t-shirt
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and a mug in the same picture that way
[899]
you can upload either the same design or
[901]
a slightly different design for H and
[903]
then use this image when upselling the
[905]
customer to see a mug after the bought
[907]
the t-shirt you bought the t-shirt now
[909]
buy the mug as well and by the way if
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you have learnt something from this
[912]
video and you would like to learn even
[914]
more about setting your own successful
[916]
online store then you should be sure to
[918]
subscribe it's like that little
[919]
notification about so that you don't
[920]
miss out on any of our videos eight add
[923]
scarcity but not to every product
[926]
scarcity can be
[927]
very effective way to get customers to
[929]
buy now in the moment for fear of
[931]
missing out one of my favorite tactics
[934]
in a Facebook ad is to say that you've
[936]
got a sale on but only until stocks last
[939]
and to then at a product inventory back
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to your product listing showing that
[943]
stock is low and that it will sell out
[946]
soon however this kind of gets ruined if
[950]
your customer starts clicking on other
[952]
items in your store and sees hey all of
[954]
these items are on sale and they all
[956]
seem to almost be out of stock huh that
[959]
seems a little suspicious
[960]
maybe these items they're not actually
[962]
on sale eddo it may be the store is just
[965]
trying to trick me into thinking it they
[967]
are so if your item has maybe twenty
[970]
items in it consider having about three
[972]
or four better on sale and it has gifts
[974]
any timers and not have every item in
[977]
your store almost be out of stock the
[980]
Shopify app that I use to add the
[982]
scarcity countdown Baron with sales pop
[985]
master the app is free currently and
[987]
it's very easy to use most apps like
[989]
this cost money and so I highly
[991]
recommend checking this one out so if
[993]
you are on a budget 9 check to see if
[996]
your niche is banned on Facebook you
[1000]
know just imagine if you've gone to over
[1003]
trouble to create a store featuring
[1004]
print-on-demand bullets with erotic
[1007]
images and unlike Cydia
[1009]
did not ask the question is this a good
[1012]
idea
[1012]
I'm really glad that she did ask today
[1014]
sure because if you had not asked that
[1016]
question you would have very quickly
[1018]
discovered that Facebook's advertising
[1019]
policies will make it a nightmare for
[1022]
you if you try and promote your products
[1024]
without your ads getting shut down and
[1026]
potentially getting bad you would have
[1028]
discovered quickly that Facebook's
[1030]
advertising policies will make it a
[1031]
nightmare for you to try and promote
[1033]
your products without hitting your ads
[1035]
shut down and potentially giving you bad
[1037]
thanks to such broad policies like
[1040]
activities must not be overly suggestive
[1042]
what does that even mean I'll tell you
[1045]
what that means Facebook has a lot of
[1047]
discretion to shut down any adult
[1050]
product ads that they do not like and so
[1054]
honestly this is a niche I'd recommend
[1056]
that you avoid sedessa
[1057]
now obviously Facebook ads aren't the
[1059]
only way to create products but
[1060]
frankly they are one of the best ways
[1062]
and so it'd be quite a shame if you went
[1064]
to all this effort to create these great
[1066]
products and create this great store and
[1068]
then not be able to advertise your
[1070]
products on there so go through
[1072]
Facebook's advertising policies be sure
[1074]
to take a look at what types of niches
[1075]
and products are outright prohibited and
[1078]
what types of niches and products are
[1079]
restricted now I've certainly so
[1082]
products on the restricted list but it
[1084]
does mean you'll have a lot more
[1085]
scrutiny from Facebook so be sure to
[1087]
read the rules very carefully ten find
[1091]
your most honest friend or family member
[1093]
to get their feedback
[1095]
look Karis the blunt harsh truth it can
[1099]
be very very difficult for us to step
[1102]
back and be objective about the things
[1104]
that we create I still remember this one
[1106]
store of you I did for this
[1107]
print-on-demand store here domain a swag
[1110]
I was absolutely astonished to see that
[1112]
they thought that selling this t-shirt
[1114]
here featuring the ugliest stop sign I
[1117]
have ever seen was even remotely
[1120]
acceptable but really I shouldn't have
[1123]
been surprised because as I've talked
[1124]
before about on this channel most of us
[1127]
suffer from the psychological oddity of
[1129]
illusionary superiority essentially the
[1132]
vast majority of people think that they
[1134]
are above average which is why it is
[1136]
very important to stake out your most
[1138]
honest friend or family member that has
[1140]
a reputation for not beating around the
[1142]
bush to give you the true honest opinion
[1145]
about whether your products or your
[1147]
store look ugly even if the truth things
[1150]
a little if domain a swag had done this
[1153]
then they probably could have avoided
[1155]
this disaster thanks for watching this
[1157]
video and again if you would like to
[1159]
learn even more about starting and
[1161]
launching your own successful
[1162]
print-on-demand store then you should be
[1163]
sure to download our free ebook the six
[1165]
tips at six-figure online stores
[1167]
followed to make over ten thousand
[1168]
dollars a month and you'll find a link
[1170]
on how you can download that ebook in
[1172]
the video description below
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