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KUKA: When China Bought Germany's Robots - YouTube
Channel: Asianometry
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The mid-2010s saw a massive buying spree by
some of China's biggest multinational companies.
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Wielding huge pocketbooks, these
companies bought and attempted to buy
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some of the world's most valuable assets.
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In this video, we look at one of China's
most controversial corporate hauls - the
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German company of KUKA. This purchase
became intensely political and heralded
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a new attitude of suspicion towards Chinese money.
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I want to start by answering
a question. Why should I care?
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Why does this matter? Am I being
racist, singling out China?
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This is what worries policy makers. Large Chinese
companies are often perceived as being extensions
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of Chinese Communist Party policy. This is
the case even when on the surface they do
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not seem to be state-owned. As in, their
shares are not directly held by the state.
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This is for several reasons. For one
thing, 5% of Chinese "private" companies
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are under the direct control
of high ranking Party members.
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What "influence" means in China is
extremely informal and hard to track.
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Additionally, every Chinese company of a certain
size is obligated to establish a Communist Party
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committee for its members. This is ostensibly for
the purpose of organizing social events for the
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company's employees who are also Party members.
But it’s kind of hard to take that at face value.
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And then third, Chinese companies who
go abroad need the permission of the
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government - and thus the Party - to do so. This
is due to China's capital controls on the RMB.
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It is extremely difficult to get money out
otherwise. These Chinese MNCs started going abroad
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at the behest of a stated policy
- their "going global" policy.
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On the other side, let us look at
China's branded 2015 policy "Made in
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China 2025" 中国制造2025. Beijing's goal here
is to move up the industrial value chain
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and own the underlying technologies of doing
so. Not that there is anything wrong with them
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wanting to do so. It is entirely in their
rights to do so. But it is also entirely
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within other countries' rights not to help
themselves get muscled out of their place.
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Based on these publicly announced government
policies, it is easy to come to the conclusion
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that Chinese companies are acting
in service of their foreign policy
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by acquiring sophisticated, high-end
technology for transfer back home.
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Which, if you live in a strictly
libertarian, efficiency-only outcome world,
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might be perfectly fine for you. Money for tech.
A fair exchange made by two consenting parties.
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Freedom to buy, sell, and the like. But
for a policymaker looking out for their
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country's own position (and their own
election chances), that's a problem.
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German-Chinese relations had been going quite well
throughout the 2010s. The weak economic situation
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in Europe in 2010 had forced German companies to
woo the Chinese as a market for their exports.
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The relationship warmed considerably
with newly middle-class Chinese consumers
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buying German products - especially cars - in
large numbers. As the partnership progressed,
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Germany increasingly aligned with China's
views on certain items and policies.
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In 2014, China grew to be Germany's fourth
largest export partner and second largest
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import partner. The value of goods exported to
China from Germany from 2008-2014 was 74 billion
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euro, up 118% over the previous years.
Imports rose to 80 billion euro, up 34%.
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Even though there was a trade deficit, things
were going good enough for the government to
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brush aside complaints from German companies
about the issues of doing business in China.
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Especially the technology transfer question.
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But as 2015 approached, an ill wind blew
through the Chinese-German marital home.
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At first, German politicians saw
Chinese investments in German companies
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as an opportunity. Chinese money can
help take over failing companies,
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reform them, and bring them up to snuff.
In a country with a rather conservative
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banking culture, Chinese money could
help serve as helpful private equity.
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Then in 2014, Chinese investment
in Germany suddenly jumped.
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Up until 2013, it had been stuck at around
0.6 billion euro. In 2014, it hit 1 billion.
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The next year, 2 billion. And this 2 billion
figure likely underestimates the actual amount
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invested, as Chinese investors prefer to make
their buys through Luxembourg shell companies.
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But what alarmed politicians was more what that
money was going into. Chinese investors were
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buying big stakes in Germany's leading technology
companies. These companies include Avic group
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(aeronautic equipment), Krauss-Maffei (plastic and
rubber goods), or EEW Energy (renewable energy).
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This is contrast to the struggling laggards
that German politicians had at first thought
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Chinese money would go for. Considering that
China continued to block European investment
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in its own leading technology companies,
this began to rub people the wrong way.
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2016 - the year of Trump's election - would
see the start of the investment dilemma.
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KUKA was founded in 1898 in Augsburg,
Germany. The company started out making
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light products and household appliances before
pivoting to autonomous wielding products.
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Over the years, the company gained a leading
position in the industrial robotics space
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with a specialty in automotive. It employs
over 13,000 people across 25 countries.
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KUKA robots are in some of the world's
most advanced industrial factories.
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Their customers include Boeing, SpaceX, Airbus,
GM, Chrysler, Volkswagen, and others. Their robots
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are prominent not only in automotive assembly
but also aerospace, retail, rail, and more.
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The company's robots have been
featured in music videos, movies,
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and more. One might say that they are
somewhat iconic. And that the technology
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behind their manufacture and operation
is extremely valuable and hard earned.
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So is it up for sale? At any price?
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KUKA had been one of the companies that had
a large stake purchased by Chinese investors.
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Guangdong-based Midea Group 美的集團 bought 5.4% of
KUKA stock in 2015. Midea makes lighting goods,
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laundry and cooking appliances. Their main
business is in making air conditioners.
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Founded in 1968, it made $21 billion in
revenue in 2015. Its cofounder He Xiangjian
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today is one of China's richest
men, with a fortune of $36 billion.
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Midea is publicly listed on the Shenzhen
Stock Exchange, and does not appear to have
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any direct ties to the Chinese Government. For
what it is worth, Chinese Premier Li Keqiang and
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Midea Group vice president Andy Gu have
emphasized that Midea is a "private company".
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Midea bought more of KUKA's publicly traded
stock going in 2016 raising its stake to 10.2%.
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This made Midea the second largest
investor after German industrial group
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Voith (25%). They declared that they
wanted to invest even more money into KUKA,
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with KUKA's advanced robotics and
automation technology being their interest.
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Then in May 2016, Midea brought out a
stunning offer for KUKA - 4.5 billion euro.
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This is a big premium over the current market
price, 60% higher than the Feb 2016 stock price.
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People had concern with this acquisition. KUKA
robots are used in the world's most advanced
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factories. An acquirer could ostensibly get access
to all of its customers' knowledge and know-how.
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Midea knew this and unveiled its
acquisition plan accordingly.
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They acquired shares in KUKA slowly, step by step
in order to dissipate public anger. The company's
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management and supervisory boards came out in
strong support of the deal. Midea had signed
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agreements restricting it from "corporate
reorganizations" and the such for 7.5 years.
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And of course there was the money.
4.5 billion euro is a nice payout.
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The offer was so high that when the German
government attempted to shop around for an
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alternate European buyer from
the likes of Siemens or ABB,
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they had no takers. European companies simply
did not believe that KUKA was worth that much.
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In August 2016, Berlin approved the acquisition
of 94.5% of KUKA's shares. In the end, even if the
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German government wanted to block the acquisition
it did not have the legal apparatus to do so.
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They could not even do a formal
inquiry into the acquisition
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unless it touched on sensitive sectors like
power and water safety or telecommunications.
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In the United States, it was a different
story. In my video about Tsinghua Unigroup,
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I mentioned the Committee on Foreign Investment
(CFIUS). CFIUS is authorized by the law
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to investigate acquisitions relating to US
interests and if necessary force divestments.
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CFIUS had blocked Tsinghua from acquiring
major stakes in American semiconductor makers.
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KUKA has US subsidiaries so CFIUS got involved. In
December 2016, KUKA carved out its US aeronautics
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subsidiary and sold it to Texas-based automation
firm AIT Inc (not to be confused with the American
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Institute in Taiwan). I must note that Chinese
law would have also prevented KUKA from holding
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this subsidiary anyway as the US subsidiary
had close ties to American arms manufacture.
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This carve-out sale appeared to satisfy CFIUS and
they approved the acquisition in late December.
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I will note that this is after Trump's election
but before he took office. Considering what
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CFIUS has been up to since 2016, I wonder if
it would have approved the acquisition today.
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The fallout from the KUKA acquisition will last.
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On Germany's side, what they saw was a
Chinese company acquiring really high-end
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technology - technology expertise that had been
built up over the course of a hundred years.
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In July 2016, KUKA announced a joint venture
with a subsidiary of Chinese state-owned
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military enterprise China South Industries
Group Corp to help manufacturers automate
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their operations. Whenever I see the words "China"
and "joint venture", I think technology transfer.
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From the Chinese perspective, there is a bitter
taste left in the mouth by the whole experience.
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They bought the company. They own it and
everything it makes. They paid hard currency
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for it. No German law made it illegal to
buy automation and robotics technology.
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Why did Midea have to pay so much more
than the market price to get this company?
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Even the other European companies
agree that KUKA was not worth anything
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near what China offered for it. You can
reasonably argue that Midea was extorted
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out of a massive price premium because
of a vaguely racist "anti-Chinese mood".
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It's a fair argument. Midea went
above and beyond what any European,
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American or Japanese acquirer would have
done so to close on KUKA. It sucks for them
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and that sour taste in the mouth - along
with a much more significant CFIUS veto
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that same month - would deepen the
chill between China and the west.
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The Chinese acquisition spree would
come to an end a year later in 2017
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as the Chinese government reimposed
stronger currency controls.
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Several large multinationals were ordered to
dispose of their acquisitions. It is for the
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best for everyone, because by then the mood had
shifted and the US-China trade war had begun.
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