KUKA: When China Bought Germany's Robots - YouTube

Channel: Asianometry

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The mid-2010s saw a massive buying spree by  some of China's biggest multinational companies.  
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Wielding huge pocketbooks, these  companies bought and attempted to buy  
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some of the world's most valuable assets.
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In this video, we look at one of China's  most controversial corporate hauls - the  
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German company of KUKA. This purchase  became intensely political and heralded  
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a new attitude of suspicion towards Chinese money.
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I want to start by answering  a question. Why should I care?  
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Why does this matter? Am I being  racist, singling out China?
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This is what worries policy makers. Large Chinese  companies are often perceived as being extensions  
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of Chinese Communist Party policy. This is  the case even when on the surface they do  
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not seem to be state-owned. As in, their  shares are not directly held by the state.
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This is for several reasons. For one  thing, 5% of Chinese "private" companies  
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are under the direct control  of high ranking Party members.  
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What "influence" means in China is  extremely informal and hard to track.
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Additionally, every Chinese company of a certain  size is obligated to establish a Communist Party  
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committee for its members. This is ostensibly for  the purpose of organizing social events for the  
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company's employees who are also Party members.  But it’s kind of hard to take that at face value.
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And then third, Chinese companies who  go abroad need the permission of the  
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government - and thus the Party - to do so. This  is due to China's capital controls on the RMB.  
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It is extremely difficult to get money out  otherwise. These Chinese MNCs started going abroad  
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at the behest of a stated policy  - their "going global" policy.
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On the other side, let us look at  China's branded 2015 policy "Made in  
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China 2025" 中国制造2025. Beijing's goal here  is to move up the industrial value chain  
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and own the underlying technologies of doing  so. Not that there is anything wrong with them  
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wanting to do so. It is entirely in their  rights to do so. But it is also entirely  
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within other countries' rights not to help  themselves get muscled out of their place.
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Based on these publicly announced government  policies, it is easy to come to the conclusion  
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that Chinese companies are acting  in service of their foreign policy  
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by acquiring sophisticated, high-end  technology for transfer back home.
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Which, if you live in a strictly  libertarian, efficiency-only outcome world,  
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might be perfectly fine for you. Money for tech.  A fair exchange made by two consenting parties.  
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Freedom to buy, sell, and the like. But  for a policymaker looking out for their  
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country's own position (and their own  election chances), that's a problem.
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German-Chinese relations had been going quite well  throughout the 2010s. The weak economic situation  
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in Europe in 2010 had forced German companies to  woo the Chinese as a market for their exports.
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The relationship warmed considerably  with newly middle-class Chinese consumers  
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buying German products - especially cars - in  large numbers. As the partnership progressed,  
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Germany increasingly aligned with China's  views on certain items and policies.
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In 2014, China grew to be Germany's fourth  largest export partner and second largest  
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import partner. The value of goods exported to  China from Germany from 2008-2014 was 74 billion  
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euro, up 118% over the previous years.  Imports rose to 80 billion euro, up 34%.
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Even though there was a trade deficit, things  were going good enough for the government to  
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brush aside complaints from German companies  about the issues of doing business in China.  
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Especially the technology transfer question.
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But as 2015 approached, an ill wind blew  through the Chinese-German marital home.
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At first, German politicians saw  Chinese investments in German companies  
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as an opportunity. Chinese money can  help take over failing companies,  
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reform them, and bring them up to snuff.  In a country with a rather conservative  
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banking culture, Chinese money could  help serve as helpful private equity.
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Then in 2014, Chinese investment  in Germany suddenly jumped.  
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Up until 2013, it had been stuck at around  0.6 billion euro. In 2014, it hit 1 billion.  
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The next year, 2 billion. And this 2 billion  figure likely underestimates the actual amount  
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invested, as Chinese investors prefer to make  their buys through Luxembourg shell companies.
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But what alarmed politicians was more what that  money was going into. Chinese investors were  
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buying big stakes in Germany's leading technology  companies. These companies include Avic group  
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(aeronautic equipment), Krauss-Maffei (plastic and  rubber goods), or EEW Energy (renewable energy).
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This is contrast to the struggling laggards  that German politicians had at first thought  
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Chinese money would go for. Considering that  China continued to block European investment  
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in its own leading technology companies,  this began to rub people the wrong way.
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2016 - the year of Trump's election - would  see the start of the investment dilemma.
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KUKA was founded in 1898 in Augsburg,  Germany. The company started out making  
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light products and household appliances before  pivoting to autonomous wielding products.  
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Over the years, the company gained a leading  position in the industrial robotics space  
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with a specialty in automotive. It employs  over 13,000 people across 25 countries.
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KUKA robots are in some of the world's  most advanced industrial factories.  
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Their customers include Boeing, SpaceX, Airbus,  GM, Chrysler, Volkswagen, and others. Their robots  
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are prominent not only in automotive assembly  but also aerospace, retail, rail, and more.
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The company's robots have been  featured in music videos, movies,  
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and more. One might say that they are  somewhat iconic. And that the technology  
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behind their manufacture and operation  is extremely valuable and hard earned.
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So is it up for sale? At any price?
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KUKA had been one of the companies that had  a large stake purchased by Chinese investors.  
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Guangdong-based Midea Group 美的集團 bought 5.4% of  KUKA stock in 2015. Midea makes lighting goods,  
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laundry and cooking appliances. Their main  business is in making air conditioners.
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Founded in 1968, it made $21 billion in  revenue in 2015. Its cofounder He Xiangjian  
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today is one of China's richest  men, with a fortune of $36 billion.
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Midea is publicly listed on the Shenzhen  Stock Exchange, and does not appear to have  
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any direct ties to the Chinese Government. For  what it is worth, Chinese Premier Li Keqiang and  
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Midea Group vice president Andy Gu have  emphasized that Midea is a "private company".
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Midea bought more of KUKA's publicly traded  stock going in 2016 raising its stake to 10.2%.  
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This made Midea the second largest  investor after German industrial group  
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Voith (25%). They declared that they  wanted to invest even more money into KUKA,  
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with KUKA's advanced robotics and  automation technology being their interest.
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Then in May 2016, Midea brought out a  stunning offer for KUKA - 4.5 billion euro.  
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This is a big premium over the current market  price, 60% higher than the Feb 2016 stock price.
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People had concern with this acquisition. KUKA  robots are used in the world's most advanced  
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factories. An acquirer could ostensibly get access  to all of its customers' knowledge and know-how.
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Midea knew this and unveiled its  acquisition plan accordingly.  
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They acquired shares in KUKA slowly, step by step  in order to dissipate public anger. The company's  
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management and supervisory boards came out in  strong support of the deal. Midea had signed  
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agreements restricting it from "corporate  reorganizations" and the such for 7.5 years.
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And of course there was the money.  4.5 billion euro is a nice payout.  
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The offer was so high that when the German  government attempted to shop around for an  
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alternate European buyer from  the likes of Siemens or ABB,  
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they had no takers. European companies simply  did not believe that KUKA was worth that much.
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In August 2016, Berlin approved the acquisition  of 94.5% of KUKA's shares. In the end, even if the  
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German government wanted to block the acquisition  it did not have the legal apparatus to do so.  
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They could not even do a formal  inquiry into the acquisition  
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unless it touched on sensitive sectors like  power and water safety or telecommunications.
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In the United States, it was a different  story. In my video about Tsinghua Unigroup,  
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I mentioned the Committee on Foreign Investment  (CFIUS). CFIUS is authorized by the law  
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to investigate acquisitions relating to US  interests and if necessary force divestments.  
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CFIUS had blocked Tsinghua from acquiring  major stakes in American semiconductor makers.
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KUKA has US subsidiaries so CFIUS got involved. In  December 2016, KUKA carved out its US aeronautics  
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subsidiary and sold it to Texas-based automation  firm AIT Inc (not to be confused with the American  
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Institute in Taiwan). I must note that Chinese  law would have also prevented KUKA from holding  
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this subsidiary anyway as the US subsidiary  had close ties to American arms manufacture.
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This carve-out sale appeared to satisfy CFIUS and  they approved the acquisition in late December.  
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I will note that this is after Trump's election  but before he took office. Considering what  
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CFIUS has been up to since 2016, I wonder if  it would have approved the acquisition today.
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The fallout from the KUKA acquisition will last.  
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On Germany's side, what they saw was a  Chinese company acquiring really high-end  
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technology - technology expertise that had been  built up over the course of a hundred years.
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In July 2016, KUKA announced a joint venture  with a subsidiary of Chinese state-owned  
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military enterprise China South Industries  Group Corp to help manufacturers automate  
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their operations. Whenever I see the words "China"  and "joint venture", I think technology transfer.
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From the Chinese perspective, there is a bitter  taste left in the mouth by the whole experience.  
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They bought the company. They own it and  everything it makes. They paid hard currency  
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for it. No German law made it illegal to  buy automation and robotics technology.
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Why did Midea have to pay so much more  than the market price to get this company?  
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Even the other European companies  agree that KUKA was not worth anything  
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near what China offered for it. You can  reasonably argue that Midea was extorted  
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out of a massive price premium because  of a vaguely racist "anti-Chinese mood".
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It's a fair argument. Midea went  above and beyond what any European,  
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American or Japanese acquirer would have  done so to close on KUKA. It sucks for them  
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and that sour taste in the mouth - along  with a much more significant CFIUS veto  
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that same month - would deepen the  chill between China and the west.
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The Chinese acquisition spree would  come to an end a year later in 2017  
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as the Chinese government reimposed  stronger currency controls.  
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Several large multinationals were ordered to  dispose of their acquisitions. It is for the  
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best for everyone, because by then the mood had  shifted and the US-China trade war had begun.