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Real Estate: Difference Between a LISTING AGENT and BUYERS AGENT - YouTube
Channel: Bryan Casella
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what's up everybody this is bc if you
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are new to my channel my name is brian
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kocel I'm a realtor here in Southern
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California I run my own team I have my
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own office and I've been in the business
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a little bit over four years and I
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wanted to make this video not only for
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newer agents coming in or maybe agents
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who still don't understand because
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they're hard-headed or for the consumer
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who has no idea I wanted to make a clear
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distinction between what a listing agent
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is in a buyer's agent because I still
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see a lot of complaining in the realtor
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world every once in a while as well from
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the outside the consumer because they
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don't know they or have a true
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understanding they feel like one of them
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isn't necessary or whatever it is I just
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want to clear that I want to break it
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down I and my team our listing agents
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I've been taught to be listing agents so
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some people may say I'm biased right but
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I'm just going to give you the truth and
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the facts as simply as possible so
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whether you're an agent or a consumer
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you can understand okay so let's get
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down to the nitty-gritty what is the
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difference between a listing agent and a
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buyer's agent a listing agent is the
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agent who represents and is contracted
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by the seller of the house the owner of
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the home so this home that I made if I
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decide to sell it I sign a contract with
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an agent right and then he's the one who
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puts the sign in the front yard and
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represents the seller he stipulates all
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the the the price the total Commission
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how much Commission later on he's going
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to offer the buyer's agent who brings a
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buyer etc etc you can picture the
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listing agent as the captain of the ship
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basically okay now the buyer's agent is
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the agent who represents the individual
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or couple or whoever it is who's going
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to purchase the home so when they send
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in an offer and we go under contract
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it's the listing agent who represents
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the seller Bars agent represents the
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buyer I want to make this video because
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that's still - a lot of people isn't
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clear you don't get another license to
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be a listing agent or a buyer's agent
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you just pick typically most agents when
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they come into the business a lot of
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brokers and people steer them towards
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being a buyer's agent because it's
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easier you know a buyer wants to buy a
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house it's a lot easier to talk to them
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you just basically run around with them
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looking at homes you find them homes on
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the MLS you talk to them you set up
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showings it's a lot easier than being a
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listing agent that this is the first
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myth that I want
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to to destroy as people will try to say
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that being a buyer's agent is more work
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than listing right being a listing agent
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Li not it's a different type of work
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right and me personally I find
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door-knocking calling marketing and
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generating leads especially if you're
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doing it like we are which is active
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marketing that we're actually getting
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out there and hustling I find that work
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to be much more strenuous and difficult
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than you know showing a buyer homes yeah
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is that time consuming absolutely right
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am i saying I'm better than you no it's
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a different type of work I just you
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don't you never hear me complain I just
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see a lot of people who work with buyers
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complain especially let's say if I'm the
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listing agent and I take the listing at
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6% they will complain that I will keep
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three and a half percent for myself and
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my team and only give out two and a half
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which by the way in California is
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standard and a very state-by-state but
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like I mentioned the beginning the
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listing agent brought that listening to
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the market right that's a different
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skill set it takes skill and ability
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time and patience to contact the seller
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right and a lot of times people nowadays
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especially they're very closed off I
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have to be able to establish rapport
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with them make them comfortable get them
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to give me the information expressed to
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me that they're interested in selling
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meet with them now and in most cases
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compete with other agents get them to
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sign with me which is one battle and the
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second battle is actually getting them
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to price it fairly at market value okay
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that is an entirely different and much
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more difficult skill set to have than
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just working with a buyer right now
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working with a buyer at times objections
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come up it's a little bit tougher
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sometimes to get them to write an offer
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but that especially from my point of
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view it's a lot easier than working with
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the seller right because it's not only
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getting them to work with you but
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actually put the home at a price that's
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fair and we know right if your consumer
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watching this and you don't about more
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than two-thirds of the homes that go on
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the market will require price reductions
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meaning the realtor who represented them
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was not strong enough in their
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conviction to get them to price it
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correctly right which is a different
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battle now I want to talk something real
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quick about this misconception that the
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listing agent isn't needed okay from
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homeowners they say oh you know we can
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just you know go with the buyers they
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just want to go with people who have
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buyers look Realtors are running around
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buyers some realtors my
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a few buyers that they've generated but
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no one stopped and thought about this me
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putting a listing on the market I'm
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creating inventory I'm creating the
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product that the buyer wants without
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listing so you have no buyers let's
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let's analyze this what would happen
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back in the days most people would be
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driving around right they would either
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look in the local newspaper or drive
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around and see a sign in the yard and
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call on it and that would generate their
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interest to buy they would talk to an
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agent and get qualified and all that
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would start in most cases and now where
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do people look online who provides the
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listings online the listing agents I got
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the listing and put it online people
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aren't just out of nowhere going online
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and saying I want to buy a house some
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people will I'll give you that right but
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I think they said 87 or 88 percent of
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homebuyers their search starts online
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but without me
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hello the listing agent putting the
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house on the market right putting good
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pictures putting it at a fair price the
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buyer isn't generated so I want to
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squash that myth that the listing agent
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isn't necessary right and especially
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when you're talking about the skill set
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anybody can just list a home but it
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takes a very very fine-tuned skill set
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to convince people to put their home on
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the market right at the right time
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because if I'm noticing that the person
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isn't really motivated or they're not
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realistic or right now is it the time
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I'm gonna turn them away and say no
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don't put your home on the market that's
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not gonna stop the next bozo realtor
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from coming in and just putting it up
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for sale because they want their face
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off and a commission but that's a
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separate conversation but number two is
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getting them through price set fairly
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for the market to move for the buyer to
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buy and the seller to sell the property
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has to be priced correctly at fair
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market value and I mentioned it earlier
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a lot of Realtors don't have the
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conviction or skill to get somebody to
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price it correctly because by you
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putting a listing over price you're
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frustrating the buyer you're frustrating
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the agent you're frustrating the seller
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and you're doing everybody a disservice
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okay so again buyer's agent works the
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buyer listing agent versus the seller we
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are more listing centric in my business
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that's why I'm talking more about the
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listing side but I just I want people to
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be absolutely clear that both are
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necessary
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I need a buyer's agent to sell my
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property which 90 percent of the time or
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more an outside agent happens to have
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that buyer right and additionally the
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listing agent is very very vital
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I'm not going to sit here and make an
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argument which one is better that's
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irrelevant but the listing agent is just
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as necessary as the buyer's agent I want
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to make that very clear
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additionally let's look at something
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like an open house I think statistically
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1 to 2 percent of people who walk into
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an open house as somebody who's looking
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to buy will actually buy that house
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right so they're gonna end up buying
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another house but why am I saying that
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well without the listing there's no open
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house so even if that person came off
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the street and suddenly expressed
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interest in buying without that me
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listing that home and putting it for
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sale it's not gonna happen so let's say
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they came off the street or with an
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agent right you see what I'm saying here
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I just I want you guys to understand
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that there's a harmony here it's not
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like oh I just want to go with the
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buyer's agent and I don't need a listing
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agent or I just want to go with the
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listing agent now I could generate my
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own buyers right so if we're talking
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from an agent standpoint me having a
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listing means I have the opportunity to
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now generate a buyer off the online ad
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and the sign in the front yard they can
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call me so there's more opportunity for
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an agent to be a listing agent but I
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just wanted to discuss this briefly
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especially for the consumer but mainly
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also for the agents I'm still seeing a
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lot of videos on YouTube and a lot of
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people complaining from the buyers side
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trying to you know put the magnifying
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glass on us as listing agents when we're
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actually doing everybody a good service
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here right and we're just as necessary
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as you as the buyer's agent ok here's
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what I invite you all to do I want you
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to comment below whether you focus more
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listings or buyers right if you have any
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other concerns or questions or comments
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regarding the situation I want you to
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comment below if your consumer watching
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this I want you to comment below and say
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what your thoughts were before watching
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this video and what they are now because
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I want to I want to clear the air here I
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know that my channel is getting a lot
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more traction now and I get more views
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so I know for real estate especially for
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the consumer and agents I'm an authority
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figure and a lot of the information that
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I give will be viewed by a lot of people
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who are looking for real estate specific
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stuff so I want to make sure this video
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spreads so share this video make sure
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you put it on Facebook put it everywhere
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just so people can see mainly for the
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consumer right this is very educational
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for the consumer I didn't go over
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anything crazy but I made it pretty
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clear in a couple minutes of the listing
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agent and the buyer's agent are both
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necessary right a lot of people out
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there who are buying are just
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talking to the listing agent because and
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they think they can get a better deal
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which isn't always the case right but
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you have to remember that the listing
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the product right we're talking about
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the product and real estate the product
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is the listing without a product there's
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no demand and it creates no buyer so
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we're very pivotal in the process but
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then again people are going to make the
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argument what came first the chicken or
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the egg and they're gonna go back and
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forth again I'm not making an argument
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to see who's better I want to make that
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very clear because a lot of people know
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that I'm on the listing side and they
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feel that I'm biased all I'm saying is
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you need both components both pieces to
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the puzzle I just want to make that
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clear because a lot of especially the
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consumer for the consumer they think
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that just the buyers they just necessary
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because they have the buyers
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newsflash ladies and gentlemen we don't
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run around with buyers some people have
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buyers they have a database of people
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who may be buyers but we don't just run
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around with buyers and then you shop
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like that because a lot of people will
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say well they want to work with an agent
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who has a buyer that's an incorrect way
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of thinking you want to work with the
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agent who has the best negotiation
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skills and can best strategize and put
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your home in the best position to sell
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for the most money and here's the kicker
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- the best buyer because that's who you
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want you just want buyers who want the
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best buyer okay so that's it for that
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for this one make sure you guys like the
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video again share it comment below what
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your thoughts are which side of the
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fence you fall on whether you're a
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buyer's agent or more of a listing agent
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I'm curious to hear where you're from
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and what you're doing and lastly do not
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forget to subscribe to the channel I
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will see you on the next video
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