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AB0501 Green Marketing - What is the meaning of going green? (Blue Whale) - YouTube
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Daddy! Is it true that two earths will be needed to sustain our lifestyles by 2030?
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Dad: I guess so
Daughter: So Dad, what can we do about it?
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Before we can solve this problem, first we need to know what is the meaning of going green.
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Going green is using less plastic
bags
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and not buying stuff when you
don't need it
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Going green is making earth's environment better
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by not littering and wasting water.
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Okay... Like... You must practice the 3Rs
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The 3Rs
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which is reduce, reuse and recycle.
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Most people associate going green with the 3Rs but in actual fact
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environmentalism
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encompasses five different aspects.
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They are
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Reduce Pollution
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Conserve Resources
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Save Energy
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Reduce Consumption and Wastes
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and last but not least protect the Earth's
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ecological balance.
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Hmmmm...I realise mum always brings the eco-bag for grocery shopping but you don't.
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Does that mean that girls are greener than guys?
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From what you observe, are the guys or the girls greener
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in their daily habits?
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I would say girls
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I think it depends, but generally
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girls.
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Of course it's girls.
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Erm, I only know of my wife. She's greener.
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than the other people I know.. So probably
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Girls
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I guess being girls... They're more... Mother Nature
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I don't know why... I just feel girls are more green.
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Girls are more like...
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I like healthy food and if
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the animals are treated well, and the guys are like, for example, in Germany
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I've a Hamburger!
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I don't know..
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I guess it's a stereotype or social stigma that guys are more
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heck care... Yeah... Unless their girlfriend or wife nags at them
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Do you have anything to say for the guys
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It's probably because guys don't really think about it.
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It seems like most people believe that females
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some more conscious about the
environment than males.
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according to a study in France, females have a
lower carbon footprint than men
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and they respond more positively to
environmentally friendly advertising.
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women contribute to 32.3 kgs of carbon emissions per day
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well men contribute to a whopping 39.3 Kgs
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However in actual fact, both males and
females have different lifestyle habits
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that have adverse effects on mother earth.
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For example. females are generally observed to have purchasing patterns that are detrimental
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to the environment
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women purchase nearly twice as many
jeans as men
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To manufacture a pair of jeans, 1.5 pounds
of cotton is needed
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and it requires 5700l of water
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which is equivalent to four thousand large coke bottles.
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Besides that, over half a pound of
fertilizers
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pesticides and toxic dyes are used.
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So, females can learn from males in this aspect and make purchases only when necessary
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in order to save resources
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Do you know that women spend
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39 seconds longer in the shower as
compared to men?
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This may appear to be very insignificant,
but over a period of one year
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the amount of water wasted can hydrate a human being for 600 days!
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Therefore to conserve our resources, women should take quicker showers
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and less baths
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to save more water.
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I know! Daddy, you should learn to eat less meat too
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to reduce the demand for meat. The reduced livestocks can cut down greenhouse
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emissions.
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Erm... Actually you are right girl.
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on the average woman generally consume
less meat and processed food
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than men. Seventy percent of the forest
area in the Amazon
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are deforested in order to create new pastures
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and six thousand seven hundred million
tons of greenhouse gases
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comes from raising animals for food each year.
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That is equivalent to the weight of 3.2 million blue whales
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the biggest living creatures on the planet!
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Does that mean that we would need to make
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specific big movements or changes in order to help the environment?
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Actually that is not the case. Everyone
can play their part
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by making small changes to their daily
habits to make the world a greener place.
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and together we can make a big
difference.
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Females and males
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have different lifestyle habits that may
harm Mother Earth
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to different extents. Therefore we should
pick up the good habits from the
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opposite sex
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one step at a time if you want to play a
part in the conservation of our planet.
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This would surely make a deep impact on the future.
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Together, we can make the world a greener place
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