馃攳
Why Bartering & Trading have High Value for Business with TradeBank | GaryVee Business Meeting - YouTube
Channel: GaryVee
[0]
so basically first of all I know I'm
[3]
but I also know I'm special
[5]
undersized wanted get that I was cool so
[8]
basically do you know how I got this
[11]
meeting
[11]
I don't remember okay so basically I own
[14]
a barter system in Canada yes and this
[15]
barter guy we met at hasten hustle
[18]
briefly yes remember I'm in st.
[19]
Catharines yes I remember okay and bass
[21]
I remember you'd remember now I remember
[23]
perfect so yeah I just want to get in
[27]
front of you obviously there was a ton
[29]
of noise after that you had told me in a
[30]
video I have it I have a video recorded
[31]
where you'd say yeah you know tweet me
[33]
I'll see it I believe in what you're
[35]
doing you know I do I try attempted to
[37]
get in touch with me which is no big
[37]
deals tons of stuff coming out yet so I
[40]
basically found another way because I
[43]
wasn't getting hurt so I happen to know
[45]
a guy who had the at d-roc Instagram
[47]
username alright
[49]
amazing I remember this part too I
[51]
didn't know they were connected but I
[53]
never met but I know that story too I
[55]
said I have to use a barter you actually
[58]
yeah you X he executed on your thesis
[60]
exactly I love it I got in touch with
[63]
d-roc he had been attempting to get the
[64]
username from some guy before and I've
[67]
never had never got in there got it so I
[68]
have to know this guy so I traded him a
[71]
horse a custom horse saddle for his
[73]
daughter who's in showjumping treated
[75]
him the custom horse saddle through a
[77]
trade ban client of mine my barter
[78]
system he was able to take the saddle I
[80]
got the drop Instagram username I made a
[83]
deal with the rock he gave me the ask
[84]
and Here I am so I can love it it's
[87]
awesome right amazing I use barter to
[89]
get a meeting to talk about barter I
[90]
love it and this is what I've super meta
[93]
and what is it I mean it worked out way
[95]
better for you this way then if I would
[96]
have just replied to the tweet what it
[98]
did 100% no this is my biggest thesis
[103]
right which is like everybody like like
[106]
just gives up yeah anyway it's why it's
[110]
wire like barter so much it's a move
[112]
that people don't have in their
[115]
repertoire exactly it's it's lost it's
[118]
how we all used to roll yeah chicken for
[121]
hay hay for you know a massage
[124]
like rocks for water like this
[127]
is like this is our currency
[129]
exactly I'm a bit I mean I've always
[131]
dreamed of
[133]
building this is this why I responded so
[135]
emphatically to you yeah for a long time
[138]
in the 90s my belief was the startup
[141]
that would make me buy the Jets was to
[143]
build the BART or eBay right you know
[146]
can still can't believe it actually it's
[149]
being scratched by a lot of little
[151]
things um I'm a fan so anyway what can i
[155]
what can I help you with this before we
[156]
run out of time bartering artery I've
[161]
been why 20 years old how did it start
[163]
it started with me coming out of high
[165]
school I was moved to engineering I got
[167]
started in sales with an alarm company
[169]
realized I could close and and just went
[172]
straight to sales met a guy who was at
[174]
the barter business and tromped the
[176]
classic media barter business like that
[178]
one that's kind of sometimes dirty
[179]
sometimes clean we kept artery so what
[183]
would that mean that would be like small
[185]
to medium sized businesses where it's
[187]
it's all it's all on its own platform
[189]
it's organized like you know it was
[191]
called barbers it's a change at the time
[192]
but it's called trading bank now right I
[194]
would say I have a thousand cases of a
[196]
wine that I can't move in my store and
[198]
somebody would say I want that I've got
[200]
correct so I just deal with a winery in
[202]
Niagara region as you know by the way
[205]
just before I forget I brought you a
[207]
thank you honking yeah love it so
[210]
basically I just helped this winery
[211]
trade off about a hundred grand worth of
[213]
long inventory that was taking up space
[215]
in their warehouse they we're gonna have
[216]
to discount it like 50 percent to get
[217]
rid of it
[218]
you got full value they got full value
[219]
in their barter account we're help them
[221]
construct a new building and get
[223]
advertising a medium of exchange yes and
[225]
I made a whole bunch of clients really
[226]
really have you anytime because they got
[228]
them at Christmastime so what percentage
[230]
of the barter on the trade Bank and all
[232]
that is that world of barter that I that
[235]
I understand much more which is you get
[237]
full value of your product you get
[239]
median return the people in the middle
[241]
are playing on both sides and are making
[243]
their margin versus wine for markers
[247]
yeah so I totally get three dollars or I
[254]
get there I got it I understand that so
[256]
that I understand how much of the
[258]
ecosystem is the established media
[262]
barter world that I know very well you
[265]
know where people trading media
[267]
versus stuff for stuff or services for
[271]
services that don't include advertising
[273]
well yes I understand yes we're just on
[277]
your world I'm just curious
[279]
Spanish business okay business onboard
[283]
when do people still do a lot of cash in
[286]
your world
[286]
welcome actually captioning I mean US
[288]
dollars or community I understand it's a
[291]
lot of that too but a trade bank what we
[292]
do is a small portions and we we we
[295]
basically promote that any business
[296]
should never barter more than three to
[298]
ten percent of their annual sales and
[300]
that's additional new business
[301]
incremental sales on top of their
[303]
regular cash paying customer business
[304]
right now so what we do is we generate
[306]
looks like a funny trade that you've
[308]
seen that yeah give me a historically
[310]
funny trade or just one now I would deem
[314]
unusual as somebody who doesn't know the
[316]
world as well well just it's very
[318]
unusual for people to say well I was
[321]
able to offer Company B one right now a
[323]
tough we're leading right you were
[324]
already tough yeah of course national
[325]
brand international red so we had a
[327]
Tupperware lady who was in Saskatoon
[329]
Saskatchewan way out in western yeah I
[331]
know it she wanted to renovate her home
[332]
right well she can have to go kind of
[335]
check and pay money out of her pocket or
[337]
she can actually do the smart way and
[339]
and trade Tupperware for construction so
[342]
we helped her sell about $60,000 worth
[344]
of Tupperware to Tupperware you gifts in
[346]
exchange for the construction of our new
[348]
home and incentivizing her downline
[350]
static our downline the marketing team
[353]
to actually do more sales so that's
[355]
that's something that people are like
[356]
blown away by so we making from
[357]
marketing to advertising to construction
[360]
to retail to restaurants and wineries to
[362]
I mean I'm getting married this year in
[364]
December and we've got the photographer
[365]
the limo soup rental all of that through
[369]
trade right right and what do you and
[371]
what did you give them in return working
[373]
for John yeah
[374]
trade dollars it's all of our earnings
[375]
enjoyed the treatment currency I think
[377]
yes if the trade make currency monetizes
[379]
the system so what happens is like
[382]
understand passion is that there's so
[384]
much business waste out there
[385]
it's a highly profitable business when
[388]
you're the platform yes it really is but
[391]
Matt's not mainstream enough because a
[394]
lot of people got a lot of dirty people
[396]
in it exactly especially in the media
[397]
side
[398]
it's gotta be legitimized and my passion
[401]
is that there's so many businesses out
[402]
there that are wasting away they got so
[404]
what what can I so consider we have so
[406]
little time and now that I'm grounded
[408]
yes what do you think I can do for you
[410]
right you get to write the script I'm
[412]
what is this what I want to do is is I'd
[416]
love to be on the askgaryvee show
[418]
yes as an expert in retail business
[421]
barter to train your people the
[424]
marketers how to train their clients how
[426]
to capitalize on their downtime idle
[429]
Vittori so let's all see so that's are
[431]
they understood so to answer that
[434]
question much like the same reason I
[436]
don't give quotes on books the only
[439]
people that are on askgaryvee are people
[442]
that i've really got some deep knowledge
[444]
of because I'm scared shitless scared
[448]
shitless yeah
[449]
compounded with the fact that you are in
[451]
the industry that is far more scary to
[453]
me than a person on TV or a songwriter
[456]
or things of that nature the answer is
[459]
it's not inconceivable I'm not against
[461]
it I'm concerned that I have to do real
[464]
work to get to the yes that I'm not so
[468]
sold I'm excited about doing right so
[470]
help me crack that okay let's go work
[476]
backwards for a minute let me play it a
[481]
different way why get so why not
[486]
accomplish the same thing without me
[489]
being the gatekeeper that puts you on
[491]
the speed in which it happens right yeah
[494]
yeah you know that's the thing I always
[496]
think about I became ink and fortune and
[499]
Wall Street Journal so that I didn't
[502]
have to rely on them putting me on the
[505]
thing that I'm trying to do for a lot of
[506]
people ironically is show them how to do
[509]
it so that they're not then at the mercy
[513]
of me putting them on so I wonder if I'm
[516]
trying to think of like there's on that
[518]
note I'm trying to think about like how
[519]
I can help but keep going
[522]
you're one of the best obviously at
[524]
helping businesses reach a business to
[527]
consumer market in terms of digital
[529]
media have you worked with or do you be
[531]
the baby to be done that's where I make
[534]
a lot of my money I'm coming one minute
[536]
one minute promise yes let me tell you
[539]
exactly how you do it you should start a
[543]
weekly podcast or is already doing a
[545]
video podcast now or like what do you
[546]
date it now yeah
[547]
you need a weekly minimum weekly minimum
[551]
there
[552]
I think podcast is really good for this
[556]
space I love it I just think it's good
[559]
well so LinkedIn is where I get most of
[561]
my bills their cents b2b you're gonna
[562]
love what I'm about to say whether it's
[564]
video or audio the number one way for
[568]
you to get people is to spend a hundred
[571]
to a thousand dollars a week on Facebook
[574]
Ads
[574]
against the segmentation that is called
[578]
employees of so you can go to the 20
[582]
biggest businesses in Ottawa in
[585]
Vancouver in Winnipeg in Calgary and
[587]
Saskatchewan and run your content I
[592]
would do it like this does your CEO know
[595]
does your CFO know does your like
[598]
literally the video starts with this
[600]
your CFO know and you target it and and
[604]
you just do your thing
[605]
word video audio on explaining why and I
[609]
would attack it right away with I'm
[613]
aware why some people are unaware or
[617]
cynical to barb barter let me give you
[619]
the history of it yeah you need to get
[620]
maybe you'll even more educated than you
[622]
are oh yeah you know what I mean like
[624]
what really happened in the 70s and 60s
[625]
and took right yeah but Facebook ads
[628]
against employees of who then see it on
[632]
their feed and then forward it to their
[634]
CFL right it kills it kills you it kills
[637]
ya it's the secret sauce that's using
[639]
this the C market to get to the
[641]
community market right now leverage them
[644]
as your sales reps by making the
[646]
creative say does your CFO now know yeah
[649]
they're like does my CFO got it yeah and
[651]
then three of those 800 people have the
[654]
courage to forward if their CFO
[655]
exact CFO gets three emails on the same
[657]
thing she watches yeah overshot it
[660]
90% watches yeah okay that's cool I
[664]
think I had something else about this oh
[665]
one more thing I have my list and we
[666]
might have to cut this this is kind of a
[667]
private thing out of the the show leader
[669]
if it ends up being on but I have a
[671]
friend of mine who is a pretty big
[673]
business guy in Niagara he's launching a
[676]
brand new retail winery store right on
[678]
the busiest Highway right there in
[679]
Niagara but doesn't have to be stay
[681]
controlled cuz that's how you know in
[684]
Canada no I don't believe it does no not
[686]
if they're actually opening up a winery
[688]
a brand new winery understand selling
[689]
retail wine other Thunder Station yep
[691]
and so we're where am I going
[696]
cool yeah so we're looking one man
[700]
actually looking for if you'd be
[701]
interested in exploring obviously I may
[703]
consider but exploring the idea of
[705]
owning or partly owner very what's gonna
[708]
be a very large retail wine store right
[710]
if you guys yeah let's send me all the
[713]
information let me put my lawyer
[714]
cuz the legal liquor laws in America are
[717]
so convoluted I want to make sure it
[718]
doesn't me up yeah but thrilled to
[720]
look at it you look at that I would look
[722]
at that so when you come to Toronto in
[723]
February yes for generation now yes
[725]
maybe we can arrange I'm thrilled to
[727]
explore that further explore okay and
[729]
then the other thing was how do i how do
[732]
I stay in touch to karaoke now email
[734]
email of it you know all right thanks
[737]
possible I should take care
[739]
[Music]
Most Recent Videos:
You can go back to the homepage right here: Homepage