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LinkedIn SSI Score (what it means for your business) - YouTube
Channel: Media Maven
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In this video, I'm going to show you a tool
on LinkedIn that is actually judging you and
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scoring you on your performance.
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It's something that you probably did not know
existed, but I'm going to show you how you
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can find it and how you can figure out how
they're scoring you… and let me tell you
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the average score is going to shock you.
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If you want to get more media exposure with
spending money on ads and make sure you subscribe
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to this channel where I post videos every
single Thursday.
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Okay, now let's get back to LinkedIn, and
you're going to want to stay until the end
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of this video because I am sharing a brand
new LinkedIn visibility cheat sheet.
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You can get it at LinkedInVisibility.com
I'm going to tell you a little bit more about
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it after I tell you about this secret tool
that you probably did not even know existed
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on LinkedIn.
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It is called the LinkedIn Social Selling Index
or LinkedIn SSI and it is actually judging
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you and keeping score on how good of a job
you're doing on LinkedIn to sell yourself
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socially and LinkedIn is measuring you on
four different things.
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One, your professional brand.
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Two, finding the right people.
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Three, engaging with insights.
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Four, building relationships.
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Please let me know in the comments if this
is the first time you're hearing about LinkedIn
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SSI.
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Just say yes or no.
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Is this the first time you're hearing about
the LinkedIn Social Selling Index Yes or no?
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Let me know in the comments.
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So to break down what this means, I'm actually
going to go into my LinkedIn and I'm going
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to show you my SSI score and break down what
it means for me and what I'm going to do based
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on this score.
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So the first thing I'm going to do is I'm
going to start on my profile and then I'm
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going to go up here and I'm going to backtrack
a little bit in the URL.
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I'm going to go all the way back to just LinkedIn.com/and
then I'm going to type in “sales/SSI”
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for Social Selling Index and hit enter and
this is going to bring up my social selling
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dashboard.
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So I can see here I ranked in the top 1% of
my industry and I'm also ranking in the top
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1% of my network.
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So that's great, but there's still room for
improvement because when I look down here,
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I only score 79 out of 100, so I know there's
room for improvement and those four points
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are here: Establishing your professional brand,
finding the right people, engaging with insights,
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and building relationships.
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I'm pretty good at building relationships.
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I have a 25 out of 25.
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There’s little room for improvement with
engaging with my insights and establishing
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my professional brand.
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But where I need the most help is finding
the right people.
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Because here you can see I only have 13, so
if I click on “finding the right people”,
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LinkedIn is actually going to tell me step
by step what I can do to increase my chances
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of finding the right people so I can bring
the score up.
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And of course as you bring the score up and
you're going to have more right people following
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you and then your business is going to grow.
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So I want to make sure that I'm following
LinkedIn's recommendations on how I can find
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the right people.
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And then, you can even scroll down and find
more information.
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So I can see my weekly social selling index
and they can see how the numbers are slowly
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increasing and getting better.
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So that's good.
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And then I can look at people in my industry.
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So I ranked in the top 1% of people in my
industry.
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Most people in my industry scored 29 out of
100.
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People in my network, 48 out of 100 and I'm
up 1% since the last week.
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So actually last week, I was 2% and now I'm
at 1% because I've been keeping an eye on
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my LinkedIn Social Selling Index and I know
I need to better some things to increase my
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social selling on the platform.
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So this is how you can find out what your
LinkedIn SSI score is and how you can make
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it better.
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And if you haven't already, please make sure
you check out my video that I posted right
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here on Youtube: How to Promote Yourself on
LinkedIn.
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I'm going to link to it in the description
for this video and make sure you had to LinkedInVisibility.com
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to get your hands on that cheat sheet that
I created just for you.
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And it tells you everything that I did to
get in the top 1% of my industry and the top
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1% of my network according to the LinkedIn
SSI.
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So if you want to be in the top 1% then grab
that cheat sheet at LinkedInVisibility.com
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because I am sharing every single thing I
do on the platform there.
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And let me know in the comments if this is
the first time you've heard of the LinkedIn
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Social Selling Index, just say yes or no…
and if you like this video, please give me
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a thumbs up and subscribe to this channel.
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I post videos just like this one every Thursday.
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